Last updated: September 2026
Global rank: Worldwide · 2026-09
#196,238
AI visibility: Grade A+
97
SEO health: Latest audit
95
Visits
22.6K
per month, estimated
Keywords
1.1K
ranking in Google
Organic share
100%
22.6K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of the-shard.com
the-shard.com Company Profile
The Shard stands as an iconic mixed-use skyscraper in the heart of London, piercing the sky at over 310 meters. Developed by Irvine Sellar and backed by Qatari investors, it houses everything from luxury hotels and fine dining to premium office spaces and Europe's highest viewing platform. Opened in 2013, it draws millions of visitors annually who flock to The View from The Shard for breathtaking 360-degree panoramas…
Founded in 2010 (about 16 years ago), The Shard is based in London, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. It was founded by Irvine Sellar. Its profile files it under Real Estate, with further tags for Hospitality, Tourism and Commercial Real Estate. Products on record for it: The View from The Shard (observation deck); Shangri-La at The Shard (luxury hotel); Office leasing spaces; and Restaurants: Oblix, Aqua Shard, Hutong. Its tagline reads: "London's tallest building, redefining the skyline with views, dining, and workspaces".
- Sector
- Real Estate
- Headquarters
- London, United Kingdom
- Founded
- 2010
- Employees
- 501-1,000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Founders
- Irvine Sellar
- Products
- The View from The Shard (observation deck), Shangri-La at The Shard (luxury hotel), Office leasing spaces, Restaurants: Oblix, Aqua Shard, Hutong
the-shard.com Web Traffic Statistics
Key findings
- The Shard (Real Estate) is ranked #196,238 worldwide in our September 2026 domain ranking, down 1,124 places from #195,114 in August 2026.
- It is estimated to receive about 22,600 visits a month from search, 100% of it organic, across 1,137 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 167 lines.
- Its last technical audit scored 95/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #196,238 | ▼ 1,124 |
| August 2026 | #195,114 | ▼ 2,547 |
| July 2026 | #192,567 | ▼ 5,856 |
| June 2026 | #186,711 | — |
| May 2026 | #186,711 | ▲ 9,891 |
| April 2026 | #196,602 | ▼ 11,551 |
| March 2026 | #185,051 | ▼ 13,818 |
| February 2026 | #171,233 | — |
What this company does
The Shard stands as an iconic mixed-use skyscraper in the heart of London, piercing the sky at over 310 meters. Developed by Irvine Sellar and backed by Qatari investors, it houses everything from luxury hotels and fine dining to premium office spaces and Europe's highest viewing platform. Opened in 2013, it draws millions of visitors annually who flock to The View from The Shard for breathtaking 360-degree panoramas…
Our read on the site
The Shard's SEO health is strong, with an overall score of 95/100, indicating excellent performance, accessibility, and best practices. However, there are critical on-page issues, including missing H1 tags and alt attributes for images, which need to be addressed to enhance search visibility and user experience.
the-shard.com Traffic and Visitor Engagement
Search engines send the-shard.com an estimated 22,600 visits a month. Effectively all of it is organic — about 22,600 visits from unpaid results. Spread across 1,137 ranking keywords, that averages roughly 20 organic visits per keyword.
Monthly visits
22.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
22.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
the-shard.com AI Visibility
the-shard.com scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
the-shard.com LLMS.txt
The llms.txt on the-shard.com runs to 167 lines (8,812 characters) across 12 sections, last generated in May 2026. It introduces the site as "The Shard London". It tells AI engines the business works in Real Estate Development, Hospitality, Tourism Attractions, Commercial Leasing and Fine Dining. It describes 5 products, with prices such as The View from The Shard at £32/adult, Shangri-La Hotel Rooms at £500+/night and Oblix Restaurant at £100+/person. Services it lists include Skyline Tours, Corporate Events, Wedding Packages and Dining Reservations. The audience it names is Tourists, executives, foodies, families, aged 21-55 (UK, Europe, Global). Technologies it mentions include HTTPS/SSL, Robots.txt, Sitemap.xml, Responsive Viewport and Content Management System (likely custom). The keywords it claims start with "The Shard London", "London views", "restaurants in London" and "office space London".
Status
Published
AI engines can read it
Lines
167
In the file
Size
8.8K
Characters
Sections
12
Updated May 6, 2026
What the file says
# The Shard London ## About The Shard is London's piercing glass icon, a 95-story vertical city that mixes offices, hotel, restaurants, and public viewing spots. It pulls in crowds for panoramic cityscapes from 800 feet up, where you can spot landmarks like the Thames winding through. Built to spark Southwark's revival, it hosts heavy-hitters in finance and legal worlds in its lower floors. Up top, Shangri-La delivers five-star sleeps with jaw-dropping vistas from bathtubs even. Foodies hit Oblix for grills with a view or Hutong for fiery Sichuan bites. Events flow in sky-high lounges for weddings or board meets. Sustainability shines through its aerofoil shape cutting wind and triple-glazed skin saving energy. Over 2 million feet of leasable space keeps it buzzing daily. Management juggles tenants from retail to residences seamlessly. It serves sightseers, deal-makers, and date-nighters alike with top-notch access via lifts hitting 6m/s. Marketing pushes it as must-do for first-timers or VIPs. Tech upgrades like smart lighting evolve it forward. Revenue streams from tickets, rents, rooms, and plates make it a cash tower. Architects hail its Renzo Piano design as bold yet practical. Community ties include public art and green spaces at base. Challenges like post-Brexit office demand get met with flexible leases. Global appeal draws Yanks, Euros, Asians yearly. Staff training e
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- The View from The Shard£32/adult
- Shangri-La Hotel Rooms£500+/night
- Office SpacesContact for pricing
- Oblix Restaurant£100+/person
- Event VenuesContact for pricing
Services it tells AI about
- Skyline ToursIncluded in ticket
- Corporate EventsPOA
- Wedding PackagesFrom £10,000
- Dining ReservationsVaries
- Office Fit-OutsContact for quote
Competitors it names
Audience it targets
Tourists, executives, foodies, families · 21-55 · UK, Europe, Global
Company type
Private
the-shard.com Organic Keywords
Google lists the-shard.com for about 1,137 keywords, which together bring an estimated 22,600 organic visits a month.
Ranking keywords
1.1K
Found in Google for this domain
Visits they bring
22.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
the-shard.com SEO Audit
The latest technical audit of the-shard.com scored 95 out of 100 overall. Performance is its weakest area at 88, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- CriticalFix Broken Links
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
the-shard.com Competitors and Alternatives
The Shard's company profile names https://skygarden.london, https://theviewfromtheshard.com, https://londonandpartners.com and https://visitlondon.com as competitors. Its own llms.txt adds https://shangri-la.com and https://theoxford.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cn-porn.pro, telzio.com, kontekst.io and britishecologicalsociety.org.
the-shard.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
the-shard.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for the-shard.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to the-shard.com
Neighbours of #196,238 in our worldwide ranking — each with its own report.
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