Last updated: September 2026
Global rank: Worldwide · 2026-09
#204,616
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
101.7K
per month, estimated
Keywords
37.3K
ranking in Google
Organic share
100%
101.6K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of spotpet.com
spotpet.com Web Traffic Statistics
Key findings
- Spot Pet Insurance (FinTech, Finance & Insurance) is ranked #204,616 worldwide in our September 2026 domain ranking, up 646 places from #205,262 in August 2026.
- It is estimated to receive about 101,700 visits a month from search, 100% of it organic, across 37,300 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #204,616 | ▲ 646 |
| August 2026 | #205,262 | ▼ 33,267 |
| July 2026 | #171,995 | ▼ 8,110 |
| June 2026 | #163,885 | — |
| May 2026 | #163,885 | ▼ 586 |
| April 2026 | #163,299 | ▼ 9,210 |
| March 2026 | #154,089 | ▼ 17,712 |
| February 2026 | #136,377 | — |
What this company does
Spot Pet Insurance stands out as a leading provider of comprehensive pet insurance plans tailored specifically for dogs and cats. They focus on delivering up to 90% cash back on eligible veterinary bills, making pet healthcare more affordable for pet owners across the United States. Founded with the mission to ease the financial burden of unexpected vet costs, Spot has earned top ratings especially for coverage on pu…
Our read on the site
The SEO health of https://spotpet.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, several technical issues, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, further hinder the site's performance and visibilit…
spotpet.com Traffic and Visitor Engagement
spotpet.com draws an estimated 101,700 visits a month from search engines. Effectively all of it is organic — about 101,600 visits from unpaid results. Paid search contributes only about 35 visits a month. Spread across 37,300 ranking keywords, that averages roughly 2.7 organic visits per keyword.
Monthly visits
101.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
101.6K
100% of all traffic
Paid visits
35
0.03% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
spotpet.com AI Visibility
On our AI visibility scale spotpet.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
spotpet.com LLMS.txt
The llms.txt on spotpet.com runs to 169 lines (8,662 characters) across 12 sections, last generated in May 2026. It introduces the site as "Pet Insurance Plans For Dogs & Cats - America's Best Pet Insurance | Spot Pet Insurance". It tells AI engines the business works in Pet Insurance, Veterinary Finance and Animal Health. It describes 5 products, with prices such as Accident & Illness Plan for Dogs at $20-100/month, Accident & Illness Plan for Cats at $15-80/month and Wellness Rewards Rider at $10-25/month add-on. Services it lists include Claims Processing, 24/7 Pet Helpline, Policy Customization and Vet Direct Pay. The audience it names is Pet owners, families, urban professionals, aged 25-55 (United States). Technologies it mentions include HTTPS, React.js, Customer Portal, Mobile App and Claims API. The keywords it claims start with "pet insurance", "dog insurance", "cat insurance" and "vet bill coverage".
Status
Published
AI engines can read it
Lines
169
In the file
Size
8.7K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Pet Insurance Plans For Dogs & Cats - America's Best Pet Insurance | Spot Pet Insurance ## About Spot Pet Insurance delivers top-rated insurance plans for dogs and cats, offering up to 90% reimbursement on vet bills for accidents, illnesses, and wellness care. They specialize in customizable policies that cover everything from emergency surgeries to routine checkups, earning rave reviews for puppies and kittens. Pet owners turn to Spot for hassle-free claims and transparent coverage without hidden limits. The company operates nationwide, partnering with vets to make healthcare accessible. Their app simplifies policy management and submissions on the go. Spot educates customers on pet health through blogs and social tips. High satisfaction comes from quick payouts averaging days not weeks. They focus on dogs and cats exclusively for specialized expertise. Add-ons like spay/neuter coverage appeal to new owners. Spot's growth reflects booming pet humanization trends. They avoid breed restrictions common elsewhere. Customer service shines 24/7 via phone and chat. Policies flex for different life stages from pups to seniors. Spot invests in tech for seamless experiences. Their brand builds community around pet love. Forbes and others rank them #1 repeatedly. No deductible hassles on some plans. They cover alternative therapies too. Spot empowers worry-free pet parenting. Future p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Accident & Illness Plan for Dogs$20-100/month
- Accident & Illness Plan for Cats$15-80/month
- Wellness Rewards Rider$10-25/month add-on
- Exam Fee CoverageIncluded in select plans
- Spay/Neuter Coverage$150-300 benefit
Services it tells AI about
- Claims ProcessingIncluded
- 24/7 Pet HelplineFree for policyholders
- Policy CustomizationVaries by plan
- Vet Direct PayNo extra fee
- Mobile Claims AppFree
Competitors it names
Audience it targets
Pet owners, families, urban professionals · 25-55 · United States
Company type
Private
spotpet.com Organic Keywords
Google lists spotpet.com for about 37,300 keywords, which together bring an estimated 101,600 organic visits a month.
Ranking keywords
37.3K
Found in Google for this domain
Visits they bring
101.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
spotpet.com SEO Audit
The latest technical audit of spotpet.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighGenerate a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
spotpet.com Competitors and Alternatives
Spot Pet Insurance's company profile names petco.com, petsmart.com, chewy.com and barkbox.com as competitors. Its own llms.txt adds embracepetinsurance.com, healthypaws.com, lemonade.com/pet, figopetinsurance.com, petsbest.com and aspca.org/pet-insurance. Outside its market, the domains ranked closest to it in our worldwide ranking are bctransit.com, theproscloset.com, bemobtrk.com and digital-eliteboard.com.
spotpet.com Company Profile
Spot Pet Insurance stands out as a leading provider of comprehensive pet insurance plans tailored specifically for dogs and cats. They focus on delivering up to 90% cash back on eligible veterinary bills, making pet healthcare more affordable for pet owners across the United States. Founded with the mission to ease the financial burden of unexpected vet costs, Spot has earned top ratings especially for coverage on pu…
Spot Pet Insurance was founded in 2018, about 8 years ago, and is headquartered in Indianapolis, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Healthcare, Life Sciences & Wellness; Pet Insurance; and Veterinary Coverage. Products on record for it: Dog Accident & Illness Plan, Cat Accident & Illness Plan and Wellness Add-On Rider. Total funding on record is $75M. Its tagline reads: "America's Best Pet Insurance for Dogs & Cats".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Indianapolis, United States
- Founded
- 2018
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- $75M
- Products
- Dog Accident & Illness Plan, Cat Accident & Illness Plan, Wellness Add-On Rider
spotpet.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
spotpet.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for spotpet.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to spotpet.com
Neighbours of #204,616 in our worldwide ranking — each with its own report.
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