Last updated: September 2026
Global rank: Worldwide · 2026-09
#28,345
AI visibility: Grade A+
97
SEO health: Latest audit
82
Visits
1.0M
per month, estimated
Keywords
57.8K
ranking in Google
Organic share
100%
1.0M organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of lemonade.com
lemonade.com Company Profile
Lemonade operates as an insurance provider that covers essential areas like home protection for both renters and owners, along with options for cars, pets, and life insurance. Everything is handled through their website, allowing users to select and customize policies based on their specific needs without visiting an office or spending hours on the phone. The company positions itself as a modern alternative that remo…
Lemonade was founded in 2015, about 11 years ago, and is headquartered in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its founders are Daniel Schreiber and Shai Wininger. Its profile files it under Insurance, with further tags for Fintech, Insurtech and B2C. Products on record for it: Homeowners Insurance, Renter's Insurance, Pet Insurance and Life Insurance. Reported revenue is $100M (2022), and total funding is listed at $480M. Its tagline reads: "An Insurance Company Built for the 21st Century".
- Sector
- Insurance
- Headquarters
- New York, United States
- Founded
- 2015
- Employees
- 501-1000
- Revenue
- $100M (2022)
- Funding
- $480M
- Founders
- Daniel Schreiber, Shai Wininger
- Products
- Homeowners Insurance, Renter's Insurance, Pet Insurance, Life Insurance
lemonade.com Web Traffic Statistics
Key findings
- Lemonade (Insurance) is ranked #28,345 worldwide in our September 2026 domain ranking, inside the top 100,000, down 723 places from #27,622 in August 2026.
- It is estimated to receive about 1.0 million visits a month from search, 100% of it organic, across 57,800 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 82/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #28,345 | ▼ 723 |
| August 2026 | #27,622 | ▼ 7,075 |
| July 2026 | #20,547 | ▲ 240 |
| June 2026 | #20,787 | — |
| May 2026 | #20,787 | ▲ 3,158 |
| April 2026 | #23,945 | ▼ 3,893 |
| March 2026 | #20,052 | ▲ 495 |
| February 2026 | #20,547 | — |
What this company does
Lemonade operates as an insurance provider that covers essential areas like home protection for both renters and owners, along with options for cars, pets, and life insurance. Everything is handled through their website, allowing users to select and customize policies based on their specific needs without visiting an office or spending hours on the phone. The company positions itself as a modern alternative that remo…
Our read on the site
Significant improvements needed.
lemonade.com Traffic and Visitor Engagement
lemonade.com draws an estimated 1.0 million visits a month from search engines. Effectively all of it is organic — about 1.0 million visits from unpaid results. Paid search contributes only about 1,393 visits a month. Spread across 57,800 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
1.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.0M
100% of all traffic
Paid visits
1.4K
0.14% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lemonade.com AI Visibility
On our AI visibility scale lemonade.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
lemonade.com LLMS.txt
The llms.txt on lemonade.com runs to 155 lines (6,370 characters) across 12 sections, last generated in March 2026. It introduces the site as "Lemonade Insurance". It tells AI engines the business works in Insurance, Fintech and Insurtech. It describes 4 products, including Homeowners Insurance, Renter's Insurance and Pet Insurance. Services it lists include Instant Claims Processing and Customer Support. The audience it names is Families, Young Professionals, Pet Owners, Renters, Homeowners, aged 18-54 (North America). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "insurance", "home insurance", "renters insurance" and "life insurance". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
155
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Lemonade Insurance ## About Lemonade is America’s top-rated insurance company, revolutionizing the insurance industry with fast and affordable coverage for families and their belongings. Using a user-friendly platform, customers can sign up in seconds and receive claims payouts in minutes. Lemonade leverages cutting-edge technology to streamline the insurance process, making it accessible and efficient for everyone. **Areas of Work:** Insurance, Fintech, Insurtech ## Things to Remember - **Website:** https://lemonade.com - **Address:** 5 Crosby St, New York, NY 10013, United States - **Contact:** [email protected] - **Phone:** +1-844-733-8666 - **Hours:** 24/7 Customer Support - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Homeowners Insurance** (Contact for pricing): Comprehensive coverage for your home and personal belongings against damages and theft. - **Renter's Insurance** (Contact for pricing): Affordable protection for renters to cover personal property and liability. - **Pet Insurance** (Contact for pricing): Insurance plans to cover veterinary expenses and ensure your pet's health. - **Life Insurance** (Contact for pricing): Financial security for your loved ones with customizable life insurance plans. ## Services - **In
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Homeowners InsuranceContact for pricing
- Renter's InsuranceContact for pricing
- Pet InsuranceContact for pricing
- Life InsuranceContact for pricing
Services it tells AI about
- Instant Claims ProcessingIncluded with policy
- Customer SupportIncluded with policy
Competitors it names
Audience it targets
Families, Young Professionals, Pet Owners, Renters, Homeowners · 18-54 · North America
Company type
Public · actively hiring
lemonade.com Organic Keywords
Google lists lemonade.com for about 57,800 keywords, which together bring an estimated 1.0 million organic visits a month.
Ranking keywords
57.8K
Found in Google for this domain
Visits they bring
1.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lemonade.com SEO Audit
The latest technical audit of lemonade.com scored 82 out of 100 overall. Performance is its weakest area at 56, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
- HighReduce Server Response Time
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lemonade.com Competitors and Alternatives
Lemonade's company profile names geico.com, progressive.com and statefarm.com as competitors. Its own llms.txt adds rootsurance.com, policygenius.com and getsafe.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ibict.br, volcvideos.com, 9gti.com and nask.pl.
lemonade.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lemonade.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lemonade.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lemonade.com
Neighbours of #28,345 in our worldwide ranking — each with its own report.
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