Last updated: September 2026
Global rank: Worldwide · 2026-09
#316,134
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1.3K
per month, estimated
Keywords
408
ranking in Google
Organic share
100%
1.3K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of sportingindex.com
sportingindex.com Company Profile
Sporting Index stands out in the crowded online betting world as a pioneer in sports spread betting, offering punters a chance to bet on the exact outcomes of matches rather than just picking winners. Founded back in the late 90s, they've built a solid rep for live betting action and sharp odds across football, horse racing, tennis, and more exotic markets like cricket and basketball. Their platform lets users go lon…
Founded in 1995 (about 31 years ago), Sporting Index is based in London, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports Betting, Online Gambling, Spread Betting and Live Betting. Products on record for it: Sports Spread Betting, Live In-Play Betting and Mobile Betting App. Total funding on record is Acquired. Its tagline reads: "Spread betting on sports where every point counts".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- London, United Kingdom
- Founded
- 1995
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Sports Spread Betting, Live In-Play Betting, Mobile Betting App
sportingindex.com Web Traffic Statistics
Key findings
- Sporting Index (Retail, E-commerce & Consumer Goods) is ranked #316,134 worldwide in our September 2026 domain ranking, down 7,332 places from #308,802 in August 2026.
- It is estimated to receive about 1,287 visits a month from search, 100% of it organic, across 408 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #316,134 | ▼ 7,332 |
| August 2026 | #308,802 | ▲ 9,739 |
| July 2026 | #318,541 | ▼ 4,237 |
| June 2026 | #314,304 | — |
| May 2026 | #314,304 | ▼ 27,652 |
| April 2026 | #286,652 | ▼ 306 |
| March 2026 | #286,346 | ▼ 4,287 |
| February 2026 | #282,059 | — |
What this company does
Sporting Index stands out in the crowded online betting world as a pioneer in sports spread betting, offering punters a chance to bet on the exact outcomes of matches rather than just picking winners. Founded back in the late 90s, they've built a solid rep for live betting action and sharp odds across football, horse racing, tennis, and more exotic markets like cricket and basketball. Their platform lets users go lon…
Our read on the site
The overall SEO health of https://sportingindex.com is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder search engine indexi…
sportingindex.com Traffic and Visitor Engagement
Search engines send sportingindex.com an estimated 1,287 visits a month. Effectively all of it is organic — about 1,287 visits from unpaid results. Spread across 408 ranking keywords, that averages roughly 3.2 organic visits per keyword.
Monthly visits
1.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sportingindex.com AI Visibility
sportingindex.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
sportingindex.com LLMS.txt
The llms.txt on sportingindex.com runs to 81 lines (3,639 characters) across 12 sections, last generated in May 2026. It introduces the site as "Sporting Index - Sports Spread Betting". It tells AI engines the business works in Sports Betting, Online Gambling and Spread Trading. It describes 5 products, with prices such as Live Betting App at Free download. Services it lists include Live Betting Support, Account Management, Payout Processing and Strategy Guides. The audience it names is Sports bettors, UK males, aged 25-55 (UK, Europe). Technologies it mentions include HTTPS, Real-Time WebSockets, Responsive Design and Analytics Tracking. The keywords it claims start with "sports betting", "online betting", "betting odds" and "live betting". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.6K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Sporting Index - Sports Spread Betting ## About Sporting Index has been at the forefront of sports spread betting since the mid-90s, giving bettors a unique way to wager on precise game outcomes like total goals or race times. Unlike traditional bookies, they let you buy or sell points on an index, where accuracy means bigger wins but inaccuracy hits harder. Football leagues from Premier League to Champions League dominate their markets, alongside horse racing, tennis majors, and NBA games. Live betting is their bread and butter, with odds shifting live as action unfolds for that immersive edge. They serve savvy punters who dig data-driven strategies over gut feels, offering tools to track form and stats. The platform's clean interface makes building complex bets straightforward, and quick withdrawals build trust. While not the biggest name, their niche focus on spreads carves out loyal fans tired of same-old fixed odds. Expansion into esports and politics keeps the lineup dynamic. Security is tight with UK Gambling Commission licensing, ensuring fair play. In a nutshell, it's betting evolved for those who play to win smart. **Areas of Work:** Sports Betting, Online Gambling, Spread Trading ## Things to Remember - **Website:** https://sportingindex.com - **Address:** London, United Kingdom - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** GMT - **Currency:**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Football SpreadsCommission-based
- Horse Racing IndexVariable spreads
- Tennis MarketsNo fixed fee
- Live Betting AppFree download
- Custom SpecialsContact for pricing
Services it tells AI about
- Live Betting Support
- Account Management
- Payout Processing
- Strategy Guides
- VIP Trading Desk
Competitors it names
Audience it targets
Sports bettors, UK males · 25-55 · UK, Europe
Company type
Acquired
sportingindex.com Organic Keywords
Google lists sportingindex.com for about 408 keywords, which together bring an estimated 1,287 organic visits a month.
Ranking keywords
408
Found in Google for this domain
Visits they bring
1.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sportingindex.com SEO Audit
The latest technical audit of sportingindex.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sportingindex.com Competitors and Alternatives
Sporting Index's company profile names https://bet365.com, https://paddypower.com, https://williamhill.com and https://betfair.com as competitors. Its own llms.txt adds https://unibet.com and https://888sport.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mediawavearchivum.hu, dmdox.com, glenmark.com and boekscout.nl.
sportingindex.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sportingindex.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sportingindex.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sportingindex.com
Neighbours of #316,134 in our worldwide ranking — each with its own report.
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