Last updated: September 2026
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sm.ms Company Profile
sm.ms delivers straightforward URL shortening that has served users reliably for over a decade. People paste long links, hit shorten, and instantly receive clean sm.ms addresses ready for tweets, forums, or texts. The service avoids forcing accounts or hiding basics behind paywalls, keeping everything simple and free at the core. Speed stands out as redirects happen almost instantly, reducing bounce rates for anyone…
sm.ms was founded in 2012, about 14 years ago, and is headquartered in Eastern Europe. Its workforce is listed as between 1 and 10 employees. Its profile files it under Software & Internet, with further tags for Marketing, Sales & Customer Experience; URL Shortening; and Link Management. Total funding on record is Bootstrapped. Its tagline reads: "Reliable URL shortening that just works, no hassle needed".
- Sector
- Software & Internet
- Headquarters
- Eastern Europe
- Founded
- 2012
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
sm.ms Web Traffic Statistics
Key findings
- sm.ms (Software & Internet) is ranked #289,568 worldwide in our September 2026 domain ranking, down 10,695 places from #278,873 in August 2026.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 160 lines.
- Its last technical audit scored 0/100, with "Enhance Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #289,568 | ▼ 10,695 |
| August 2026 | #278,873 | ▼ 3,025 |
| July 2026 | #275,848 | ▼ 17,884 |
| June 2026 | #257,964 | — |
| May 2026 | #257,964 | ▲ 25,807 |
| April 2026 | #283,771 | ▲ 20,582 |
| March 2026 | #304,353 | ▲ 22,369 |
| February 2026 | #326,722 | — |
What this company does
sm.ms delivers straightforward URL shortening that has served users reliably for over a decade. People paste long links, hit shorten, and instantly receive clean sm.ms addresses ready for tweets, forums, or texts. The service avoids forcing accounts or hiding basics behind paywalls, keeping everything simple and free at the core. Speed stands out as redirects happen almost instantly, reducing bounce rates for anyone…
Our read on the site
The SEO health of the website SM.MS is currently lacking in several critical areas, particularly in on-page optimization and technical aspects. The absence of H1 and H2 tags, along with a short meta description, indicates significant room for improvement to enhance visibility and user engagement.
sm.ms Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sm.ms AI Visibility
On our AI visibility scale sm.ms earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (19/25), Crawlability (5/10) and Structured data (0/5).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✓ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
sm.ms LLMS.txt
The llms.txt on sm.ms runs to 160 lines (7,240 characters) across 12 sections, last generated in September 2026. It introduces the site as "Quick, free URL shortening without the hassle". It tells AI engines the business works in Software & Internet; Marketing, Sales & Customer Experience; and URL Shortening. It describes 5 products, with prices such as URL Shortener at Free, API Access at Free tier available and QR Codes at Free. Technologies it mentions include REST API, HTTP redirects and QR generation library. The keywords it claims start with "url shortener", "link shortening", "free url shortener" and "sm.ms".
Status
Published
AI engines can read it
Lines
160
In the file
Size
7.2K
Characters
Sections
12
Updated Sep 1, 2026
What the file says
# Quick, free URL shortening without the hassle ## About sm.ms delivers straightforward URL shortening that has served users reliably for over a decade. People paste long links, hit shorten, and instantly receive clean sm.ms addresses ready for tweets, forums, or texts. The service avoids forcing accounts or hiding basics behind paywalls, keeping everything simple and free at the core. Speed stands out as redirects happen almost instantly, reducing bounce rates for anyone sharing links. Marketers use it for quick campaign links while casual users appreciate the lack of clutter. Reliability holds up even during traffic spikes with minimal downtime reported. Custom short names allow light branding like sm.ms/yourname without extra cost. Click stats provide useful insights on the free tier. The tool proves especially useful in regions where data costs add up, trimming heavy URLs efficiently. Roots in Eastern Europe give it a no-nonsense approach that still reaches users globally. No aggressive ads appear on redirect pages. The API lets businesses integrate shortening directly into their own apps. Password protection secures sensitive links when needed. QR code generation turns any shortened link into a scannable code right away. Bootstrapped from the start, it focuses on essentials rather than piling on features competitors often push. Daily millions of shortenings show steady de
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- URL ShortenerFree
- API AccessFree tier available
- QR CodesFree
- Click StatsFree
- Password ProtectionFree
Competitors it names
Company type
Private
sm.ms SEO Audit
The latest technical audit of sm.ms scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalEnhance Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Sitemap
- CriticalReduce Page Load Time
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sm.ms Competitors and Alternatives
sm.ms's company profile names bit.ly, tinyurl.com, cutt.ly and short.io as competitors. Its own llms.txt adds t.co and ow.ly. Outside its market, the domains ranked closest to it in our worldwide ranking are mygym.com, muziker.ro, glonass.ru and retrobowlfree.com.
sm.ms Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sm.ms Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sm.ms Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sm.ms yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sm.ms
Neighbours of #289,568 in our worldwide ranking — each with its own report.
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