Last updated: August 2026

Aug 2026

sirc.ca — August 2026 traffic, keywords & AI visibility

Sport Information Resource Centre (SIRC)Sports, Fitness & Recreation

Global rank: Worldwide · 2026-08

#245,609

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

1.8K

per month, estimated

Keywords

1.9K

ranking in Google

Organic share

100%

1.8K organic visits

LLMS.txt

Published

85 lines AI engines can read

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sirc.ca Web Traffic Statistics

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Key findings

  • Sport Information Resource Centre (SIRC) (Sports, Fitness & Recreation) is ranked #245,609 worldwide in our August 2026 domain ranking, down 9,056 places from #236,553 in July 2026.
  • It is estimated to receive about 1,839 visits a month from search, 100% of it organic, across 1,900 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 85 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
sirc.ca global rank history
MonthRankMove
August 2026#245,609▼ 9,056
July 2026#236,553▲ 106,369
June 2026#342,922—
May 2026#342,922▲ 62,923
April 2026#405,845▼ 4,268
March 2026#401,577▲ 12,867
February 2026#414,444—

What this company does

SIRC functions as a resource centre dedicated to collecting and sharing information on sport and physical activity in Canada. It maintains an archive of research papers, reports, and other materials that cover topics from coaching methods to program evaluation. The site allows visitors to search and retrieve these items directly, serving as a reference point for anyone needing documented evidence or background detail…

Our read on the site

The overall SEO health of the website https://sirc.ca is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely hinder the…

Sports, Fitness & RecreationEducation & TrainingSports ResearchYouth SportsSports Research DatabaseFunding Opportunity Tracker

sirc.ca Traffic and Visitor Engagement

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Search engines send sirc.ca an estimated 1,839 visits a month. Effectively all of it is organic — about 1,839 visits from unpaid results. Spread across 1,900 ranking keywords, that averages roughly 1.0 organic visits per keyword.

Monthly visits

1.8K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.8K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

sirc.ca AI Visibility

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sirc.ca scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

sirc.ca LLMS.txt

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The llms.txt on sirc.ca runs to 85 lines (3,803 characters) across 12 sections, last generated in May 2026. It introduces the site as "Sport Information Resource Centre (SIRC)". It tells AI engines the business works in Sports Research, Youth Development and Recreation Management. It describes 5 products, with prices such as Analytics Dashboard at $99/month, Safety Guidelines Toolkit at Free download and Leadership Training Modules at $199/course. Services it lists include Custom Sports Research, Program Consulting, Funding Application Support and Analytics Training. The audience it names is Sports orgs, coaches, communities, aged All ages, focus on youth (Canada). Technologies it mentions include HTTPS, Content Management System and Analytics Tracking. The keywords it claims start with "SIRC", "SIRC Canada", "sports research" and "youth sports". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

85

In the file

Size

3.8K

Characters

Sections

12

Updated May 15, 2026

What the file says

# Sport Information Resource Centre (SIRC)

## About
SIRC serves as the backbone for Canadian sports, offering a wealth of research, analytics, and funding resources tailored to youth programs, recreation leadership, and performance enhancement. They empower organizations with data on sports safety, health impacts, and community engagement strategies that drive real results. From analytics tools that track athlete progress to guides on securing grants, SIRC makes complex sports info accessible and actionable for everyone involved.

Their work spans leadership training, event planning, and technology trends, helping build stronger programs nationwide. Non-profits, coaches, and government bodies rely on SIRC to navigate the evolving landscape of sports development. It's practical support grounded in solid research, always with an eye on getting more people active.

Over the years, SIRC has become synonymous with excellence in sports resources, influencing policies and supporting initiatives that matter. Their focus on Canada-specific needs ensures relevance, while forward-thinking approaches keep them ahead in areas like analytics and funding.

**Areas of Work:** Sports Research, Youth Development, Recreation Management

## Things to Remember
- **Website:** https://sirc.ca
- **Address:** Ottawa, Canada
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** EST
- **Currency:*

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Sports ResearchYouth DevelopmentRecreation Management

Keywords it claims

SIRCSIRC Canadasports researchyouth sportssports fundingrecreation programssports analyticssports managementyouth sports programscommunity sports

Technologies

HTTPSContent Management SystemAnalytics Tracking

Products it tells AI about

  • SIRC Research DatabaseSubscription-based
  • Funding TrackerContact for pricing
  • Analytics Dashboard$99/month
  • Safety Guidelines ToolkitFree download
  • Leadership Training Modules$199/course

Services it tells AI about

  • Custom Sports ResearchProject-based
  • Program ConsultingContact for quote
  • Funding Application SupportHourly
  • Analytics Training$500/session
  • Event Planning ResourcesFree with membership

Competitors it names

https://canadiansportforlife.cahttps://sportscanada.cahttps://csc-scc.cahttps://sportsnet.cahttps://canadasport.cahttps://sportlaw.ca

Audience it targets

Sports orgs, coaches, communities · All ages, focus on youth · Canada

Company type

Non-Profit

sirc.ca Organic Keywords

See all keywords

Google lists sirc.ca for about 1,900 keywords, which together bring an estimated 1,839 organic visits a month.

Ranking keywords

1.9K

Found in Google for this domain

Visits they bring

1.8K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Sports, Fitness & RecreationEducation & TrainingSports ResearchYouth SportsSports Research DatabaseFunding Opportunity TrackerYouth Sports Analytics Tools

sirc.ca SEO Audit

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The latest technical audit of sirc.ca scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • HighAdd H1 Tags
  • HighCreate a Sitemap
  • HighImplement Robots.txt

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

sirc.ca Competitors and Alternatives

Compare competitors

Sport Information Resource Centre (SIRC)'s company profile names https://canadiansportforlife.ca, https://sportscanada.ca, https://csc-scc.ca and https://sportsnet.ca as competitors. Its own llms.txt adds https://canadasport.ca and https://sportlaw.ca. Outside its market, the domains ranked closest to it in our worldwide ranking are weddingforward.com, phonecasecenter.com, stdcheck.com and norwegiancharts.com.

https://canadiansportforlife.ca
https://sportscanada.ca
https://csc-scc.ca
https://sportsnet.ca
https://canadasport.ca
https://sportlaw.ca

sirc.ca Company Profile

View full profile

SIRC functions as a resource centre dedicated to collecting and sharing information on sport and physical activity in Canada. It maintains an archive of research papers, reports, and other materials that cover topics from coaching methods to program evaluation. The site allows visitors to search and retrieve these items directly, serving as a reference point for anyone needing documented evidence or background detail…

Founded in 1990 (about 36 years ago), Sport Information Resource Centre (SIRC) is based in Ottawa, Canada. Its workforce is listed as between 11 and 50 employees. Its profile files it under Sports, Fitness & Recreation, with further tags for Education & Training, Sports Research and Youth Sports. Products on record for it: Sports Research Database, Funding Opportunity Tracker and Youth Sports Analytics Tools. Total funding on record is Government Funded. Its tagline reads: "Canada's hub for sports research, funding, and recreation programs".

Sports, Fitness & RecreationEducation & TrainingSports ResearchYouth Sports
Sector
Sports, Fitness & Recreation
Headquarters
Ottawa, Canada
Founded
1990
Employees
11-50
Revenue
Not Disclosed
Funding
Government Funded
Products
Sports Research Database, Funding Opportunity Tracker, Youth Sports Analytics Tools

sirc.ca Traffic by Country

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Top customer markets

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