Last updated: August 2026
Global rank: Worldwide · 2026-08
#11,653
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
2.7M
per month, estimated
Keywords
255.7K
ranking in Google
Organic share
100%
2.7M organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of sportsnet.ca
sportsnet.ca Web Traffic Statistics
Key findings
- Sportsnet (Media) is ranked #11,653 worldwide in our August 2026 domain ranking, inside the top 100,000, up 631 places from #12,284 in July 2026.
- It is estimated to receive about 2.7 million visits a month from search, 100% of it organic, across 255,700 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 138 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #11,653 | ▲ 631 |
| July 2026 | #12,284 | ▼ 577 |
| June 2026 | #11,707 | — |
| May 2026 | #11,707 | ▼ 388 |
| April 2026 | #11,319 | ▼ 134 |
| March 2026 | #11,185 | ▲ 387 |
| February 2026 | #11,572 | — |
What this company does
Sportsnet functions as one of Canada's leading providers of sports-related content through its website and associated television networks. Users can find a wide range of material such as breaking news stories, detailed match reports, expert opinions from columnists, and clips from recent games across major professional leagues. Coverage extends to hockey, basketball, baseball, football, and soccer, with particular at…
sportsnet.ca Traffic and Visitor Engagement
sportsnet.ca draws an estimated 2.7 million visits a month from search engines. Effectively all of it is organic — about 2.7 million visits from unpaid results. Spread across 255,700 ranking keywords, that averages roughly 10 organic visits per keyword.
Monthly visits
2.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.7M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sportsnet.ca AI Visibility
On our AI visibility scale sportsnet.ca earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
sportsnet.ca LLMS.txt
The llms.txt on sportsnet.ca runs to 138 lines (6,053 characters) across 12 sections, last generated in March 2026. It introduces the site as "Sportsnet - Canada's Leading Sports Media". It tells AI engines the business works in Media, Sports Broadcasting and Digital Content. It describes 3 products, with prices such as Sportsnet Now at $19.99/month, Sportsnet Mobile App at Free and Sportsnet Fantasy Sports at Free with premium features at $4.99/month. Services it lists include Live Event Coverage, Sports Analysis and Commentary and Advertising Solutions. The audience it names is Sports Enthusiasts, Young Adults, Professionals, aged 18-54 (Canada). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Analytics. The keywords it claims start with "sports news", "live sports streaming", "hockey updates" and "NBA coverage".
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 10, 2026
What the file says
# Sportsnet - Canada's Leading Sports Media ## About Sportsnet is a premier sports media company in Canada, dedicated to delivering comprehensive coverage of sports like hockey, basketball, and football. Through live broadcasts, in-depth news articles, and engaging digital content, Sportsnet connects with sports enthusiasts across multiple platforms. The company focuses on providing timely updates and expert analysis, making it a trusted source for fans seeking the latest in sports entertainment. **Areas of Work:** Media, Sports Broadcasting, Digital Content ## Things to Remember - **Website:** https://sportsnet.ca - **Address:** Toronto, Ontario, Canada - **Contact:** [email protected] - **Phone:** +1-416-384-8000 - **Hours:** 24/7 - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Sportsnet Now** ($19.99/month): A streaming service offering live sports broadcasts and on-demand content for Canadian sports fans. - **Sportsnet Mobile App** (Free): A mobile application providing real-time sports updates, highlights, and personalized content for users on the go. - **Sportsnet Fantasy Sports** (Free with premium features at $4.99/month): An interactive platform for fans to create and manage fantasy sports teams across various leagues. ## Se
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sportsnet Now$19.99/month
- Sportsnet Mobile AppFree
- Sportsnet Fantasy SportsFree with premium features at $4.99/month
Services it tells AI about
- Live Event CoverageContact for quote
- Sports Analysis and CommentaryIncluded with subscription
- Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Sports Enthusiasts, Young Adults, Professionals · 18-54 · Canada
Company type
Private · actively hiring
sportsnet.ca Organic Keywords
Google lists sportsnet.ca for about 255,700 keywords, which together bring an estimated 2.7 million organic visits a month.
Ranking keywords
255.7K
Found in Google for this domain
Visits they bring
2.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sportsnet.ca Competitors and Alternatives
Sportsnet's company profile names tsn.ca, espn.com and theathletic.com as competitors. Its own llms.txt adds cbssports.com and bleacherreport.com. Outside its market, the domains ranked closest to it in our worldwide ranking are origin.com, wholefoodsmarket.com, donorbox.org and alarm.com.
sportsnet.ca Company Profile
Sportsnet functions as one of Canada's leading providers of sports-related content through its website and associated television networks. Users can find a wide range of material such as breaking news stories, detailed match reports, expert opinions from columnists, and clips from recent games across major professional leagues. Coverage extends to hockey, basketball, baseball, football, and soccer, with particular at…
Sportsnet was founded in 1998, about 28 years ago, and is headquartered in Toronto, Canada. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Media, with further tags for Sports Broadcasting, Technology Stack and Subscription-based. Products on record for it: Live Sports Broadcasting, Sports News and Analysis and Mobile App for Sports Updates. Reported revenue is $200M (2022). Its tagline reads: "Your home for sports news, highlights, and live events.".
- Sector
- Media
- Headquarters
- Toronto, Canada
- Founded
- 1998
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- Not Disclosed
- Products
- Live Sports Broadcasting, Sports News and Analysis, Mobile App for Sports Updates
sportsnet.ca Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sportsnet.ca Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sportsnet.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
sportsnet.ca SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to sportsnet.ca
Neighbours of #11,653 in our worldwide ranking — each with its own report.
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