Last updated: September 2026
Global rank: Worldwide · 2026-09
#300,335
AI visibility: Grade D
59
SEO health: Not audited
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Visits
4
per month, estimated
Keywords
10
ranking in Google
Organic share
100%
4 organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of serviceplan.com
serviceplan.com Company Profile
Serviceplan Group is Europe’s largest fully independent agency network, kicked off back in 1978 in Munich by Peter Haller. It’s grown into this massive operation with over 9,500 folks working across more than 80 offices in 30-plus countries. Under the House of Communication banner, they pull together around 40 specialist shops for everything from big-picture strategy to hands-on execution. Big names like BMW, Audi, a…
Founded in 1978 (about 48 years ago), Serviceplan Group is based in Munich, Germany. Its workforce is listed as between 5,001 and 10,000 employees. It was founded by Peter Haller. Its profile files it under Advertising, with further tags for Marketing, Digital Agency and Branding. Total funding on record is Bootstrapped. Its tagline reads: "The Happy Network – Communication that pays off".
- Sector
- Advertising
- Headquarters
- Munich, Germany
- Founded
- 1978
- Employees
- 5,001-10,000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Peter Haller
serviceplan.com Web Traffic Statistics
Key findings
- Serviceplan Group (Advertising) is ranked #300,335 worldwide in our September 2026 domain ranking, up 46 places from #300,381 in August 2026.
- It is estimated to receive about 4 visits a month from search, 100% of it organic, across 10 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 164 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #300,335 | ▲ 46 |
| August 2026 | #300,381 | ▼ 28,762 |
| July 2026 | #271,619 | ▲ 10,607 |
| June 2026 | #282,226 | — |
| May 2026 | #282,226 | ▼ 72,749 |
| April 2026 | #209,477 | ▲ 17,413 |
| March 2026 | #226,890 | ▼ 49,870 |
| February 2026 | #177,020 | — |
What this company does
Serviceplan Group is Europe’s largest fully independent agency network, kicked off back in 1978 in Munich by Peter Haller. It’s grown into this massive operation with over 9,500 folks working across more than 80 offices in 30-plus countries. Under the House of Communication banner, they pull together around 40 specialist shops for everything from big-picture strategy to hands-on execution. Big names like BMW, Audi, a…
serviceplan.com Traffic and Visitor Engagement
Search engines send serviceplan.com an estimated 4 visits a month. Effectively all of it is organic — about 4 visits from unpaid results. Spread across 10 ranking keywords, that averages roughly 0.4 organic visits per keyword.
Monthly visits
4
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
serviceplan.com AI Visibility
serviceplan.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
serviceplan.com LLMS.txt
The llms.txt on serviceplan.com runs to 164 lines (8,536 characters) across 12 sections, last generated in May 2026. It introduces the site as "Serviceplan Group". It tells AI engines the business works in Integrated Communications, Advertising, Digital Marketing, Media Services and Brand Strategy. It describes 4 products, including Creative Campaigns, Media Planning and Performance Marketing. Services it lists include Brand Strategy, PR & Influencer, UX/UI Design and Data & Insights. The audience it names is Global enterprises, automotive, finance, CPG brands (Worldwide, Europe-focused). Technologies it mentions include Adobe Experience Manager, Google Analytics, Adobe Creative Cloud, HubSpot and Google Tag Manager. The keywords it claims start with "serviceplan", "advertising", "agency network" and "house of communication".
Status
Published
AI engines can read it
Lines
164
In the file
Size
8.5K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Serviceplan Group ## About Serviceplan Group runs as Europe’s top independent agency setup, started in 1978 right in Munich by Peter Haller. Now it’s this huge outfit with 9,500+ people spread over 80 offices in over 30 countries. The House of Communication model ties together 40 expert agencies for full-spectrum work—strategy, creative, media, digital, you name it. They handle giants like BMW and Audi, cooking up campaigns that boost sales and buzz. It’s not just ads; they mix in data, tech, and real insights for stuff that pays back big time. No silos here—everything syncs up for clients. The ‘Happy Network’ tag comes from how they treat their teams, fueling wild ideas and top-notch output. Plan.Net drives their digital game with SEO, ads, and analytics, while media pros nail buys everywhere from social to billboards. Awards pile up—6,000 including top-tier Lions and Clio nods. They push green practices and inclusivity hard too. AI tools and immersive tech keep them cutting-edge on storytelling. This collab vibe crushes big global jobs effortlessly. Private ownership means nimble moves, organic scaling, and smart pickups without corporate baggage. They’re gunning for more reach and tech leaps. Clients love the trust, results, and smooth handling of multi-angle projects. Standing apart from the big holdings, Serviceplan stays client-first and quick on its feet. They spark
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Creative CampaignsProject-based
- Media PlanningContact for pricing
- Performance MarketingPerformance-based
- Brand ExperiencesCustom quote
Services it tells AI about
- Brand StrategyRetainer
- PR & InfluencerMonthly retainer
- UX/UI DesignProject
- Data & InsightsSubscription
Competitors it names
Audience it targets
Global enterprises, automotive, finance, CPG brands · Worldwide, Europe-focused
Company type
Private · actively hiring
serviceplan.com Organic Keywords
Google lists serviceplan.com for about 10 keywords, which together bring an estimated 4 organic visits a month.
Ranking keywords
10
Found in Google for this domain
Visits they bring
4
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
serviceplan.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
serviceplan.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for serviceplan.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
serviceplan.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
serviceplan.com Competitors and Alternatives
Its own llms.txt names publicisgroupe.com, wpp.com, omnicomgroup.com, dentsu.com, interpublic.com and ogilvy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pershe.ua, documentreaderpdfeditor.com, tech-keys.com and theoldhamtimes.co.uk.
Companies ranked next to serviceplan.com
Neighbours of #300,335 in our worldwide ranking — each with its own report.
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