Last updated: September 2026
Global rank: Worldwide · 2026-09
#300,254
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
107.0K
per month, estimated
Keywords
6.0K
ranking in Google
Organic share
100%
107.0K organic visits
LLMS.txt
Published
78 lines AI engines can read
You're seeing the free preview of bornprimitive.com
bornprimitive.com Company Profile
Born Primitive designs and sells high-performance fitness apparel for serious athletes and everyday fitness enthusiasts. The company focuses on durable, functional clothing that holds up through intense training sessions, from CrossFit boxes to home gyms. Their product line includes compression leggings, sports bras, shorts, and tops engineered for movement and comfort. Born Primitive serves customers who want gear t…
Founded in 2016 (about 10 years ago), Born Primitive is based in Austin, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Fitness Apparel; and Activewear. Total funding on record is Bootstrapped. Its tagline reads: "Performance activewear built for athletes who train hard and live harder".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Austin, United States
- Founded
- 2016
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
bornprimitive.com Web Traffic Statistics
Key findings
- Born Primitive (Retail, E-commerce & Consumer Goods) is ranked #300,254 worldwide in our September 2026 domain ranking, up 13,686 places from #313,940 in August 2026.
- It is estimated to receive about 107,000 visits a month from search, 100% of it organic, across 6,018 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 78 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #300,254 | ▲ 13,686 |
| August 2026 | #313,940 | ▲ 13,077 |
| July 2026 | #327,017 | ▼ 26,254 |
| June 2026 | #300,763 | — |
| May 2026 | #300,763 | ▼ 149,833 |
| April 2026 | #150,930 | ▲ 41,269 |
| March 2026 | #192,199 | ▼ 32,234 |
| February 2026 | #159,965 | — |
What this company does
Born Primitive designs and sells high-performance fitness apparel for serious athletes and everyday fitness enthusiasts. The company focuses on durable, functional clothing that holds up through intense training sessions, from CrossFit boxes to home gyms. Their product line includes compression leggings, sports bras, shorts, and tops engineered for movement and comfort. Born Primitive serves customers who want gear t…
Our read on the site
The overall SEO health of https://bornprimitive.com is critically poor, with significant deficiencies in on-page elements such as missing title and meta description, as well as technical issues including the absence of a viewport tag and robots.txt file. Immediate action is required to address these issues to improve s…
bornprimitive.com Traffic and Visitor Engagement
Search engines send bornprimitive.com an estimated 107,000 visits a month. Effectively all of it is organic — about 107,000 visits from unpaid results. Spread across 6,018 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
107.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
107.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bornprimitive.com AI Visibility
bornprimitive.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
bornprimitive.com LLMS.txt
The llms.txt on bornprimitive.com runs to 78 lines (3,731 characters) across 12 sections, last generated in May 2026. It introduces the site as "Born Primitive | Performance Activewear for Serious Athletes". It tells AI engines the business works in Fitness Apparel, Activewear, Sustainable Fashion and E-commerce. It describes 5 products, including Compression Leggings, Performance Sports Bras and Training Shorts. Services it lists include Custom Fit Consultations, Subscription Boxes, Athlete Partnerships and Sustainability Reports. The audience it names is Fitness-focused adults, aged 18-45 (Global). Technologies it mentions include HTTPS. The keywords it claims start with "activewear", "yoga clothing", "workout gear" and "running shoes".
Status
Published
AI engines can read it
Lines
78
In the file
Size
3.7K
Characters
Sections
12
Updated May 17, 2026
What the file says
# Born Primitive | Performance Activewear for Serious Athletes ## About Born Primitive creates high-performance fitness apparel designed for athletes who demand durability and comfort during intense training. The company offers compression leggings, sports bras, shorts, and tops made from premium, eco-friendly fabrics. Born Primitive targets competitive athletes, weekend warriors, and individuals building home gym routines. Their direct-to-consumer model allows them to maintain quality control while offering competitive pricing. The brand emphasizes sustainable sourcing and ethical manufacturing throughout its supply chain. Born Primitive regularly collaborates with trainers and fitness influencers to develop new products. Their community-driven approach helps shape product features based on real athlete feedback. The company ships products worldwide and maintains strong engagement through social media and fitness events. Born Primitive continues to expand its offerings while staying focused on functional, stylish activewear. The brand's commitment to performance and sustainability has earned it a loyal customer base across multiple countries. **Areas of Work:** Fitness Apparel, Activewear, Sustainable Fashion, E-commerce ## Things to Remember - **Website:** https://bornprimitive.com - **Address:** Austin, United States - **Contact:** - **Phone:** - **Hours:** - **Timezon
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Compression LeggingsContact for pricing
- Performance Sports BrasContact for pricing
- Training ShortsContact for pricing
- Eco-Friendly TopsContact for pricing
- Gym AccessoriesContact for pricing
Services it tells AI about
- Custom Fit ConsultationsFree
- Subscription BoxesContact for pricing
- Athlete PartnershipsContact for pricing
- Sustainability ReportsFree
Competitors it names
Audience it targets
Fitness-focused adults · 18-45 · Global
Company type
Private
bornprimitive.com Organic Keywords
Google lists bornprimitive.com for about 6,018 keywords, which together bring an estimated 107,000 organic visits a month.
Ranking keywords
6.0K
Found in Google for this domain
Visits they bring
107.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bornprimitive.com SEO Audit
The latest technical audit of bornprimitive.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd Viewport Meta Tag
- HighCreate Robots.txt File
- HighGenerate Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bornprimitive.com Competitors and Alternatives
Born Primitive's company profile names https://www.underarmour.com, https://www.nike.com, https://www.adidas.com and https://www.lululemon.com as competitors. Its own llms.txt adds https://www.fabletics.com and https://www.athleta.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mtproto.online, 4racing.com, bayernwerk-netz.de and panjin.gov.cn.
bornprimitive.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bornprimitive.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bornprimitive.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bornprimitive.com
Neighbours of #300,254 in our worldwide ranking — each with its own report.
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