Last updated: September 2026
Global rank: Worldwide · 2026-09
#249,805
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
87
per month, estimated
Keywords
213
ranking in Google
Organic share
100%
87 organic visits
LLMS.txt
Published
79 lines AI engines can read
You're seeing the free preview of rexel.de
rexel.de Company Profile
Rexel has built a strong reputation as a trusted supplier of electrical products and solutions across residential and commercial markets. They focus on delivering high-quality wiring, lighting, and automation components that meet modern safety standards and energy efficiency goals. Their catalog covers everything from basic electrical tools to advanced home automation systems that help customers reduce energy costs w…
Founded in 1967 (about 59 years ago), Rexel is based in Paris, France. Its workforce is listed as more than 10,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Energy, Climate & Environment; Electrical Supplies; and Home Automation. Reported revenue is '$18.9B (2024)'. Its tagline reads: "Powering homes and businesses with reliable electrical supplies and smart solutions".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Paris, France
- Founded
- 1967
- Employees
- 10,000+
- Revenue
- '$18.9B (2024)'
- Funding
- Not Disclosed
rexel.de Web Traffic Statistics
Key findings
- Rexel (Retail, E-commerce & Consumer Goods) is ranked #249,805 worldwide in our September 2026 domain ranking, up 15,554 places from #265,359 in August 2026.
- It is estimated to receive about 87 visits a month from search, 100% of it organic, across 213 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 79 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #249,805 | ▲ 15,554 |
| August 2026 | #265,359 | ▼ 155,022 |
| July 2026 | #110,337 | ▲ 121,377 |
| June 2026 | #231,714 | — |
| May 2026 | #231,714 | ▼ 97,270 |
| April 2026 | #134,444 | ▲ 76,340 |
| March 2026 | #210,784 | ▲ 58,868 |
| February 2026 | #269,652 | — |
What this company does
Rexel has built a strong reputation as a trusted supplier of electrical products and solutions across residential and commercial markets. They focus on delivering high-quality wiring, lighting, and automation components that meet modern safety standards and energy efficiency goals. Their catalog covers everything from basic electrical tools to advanced home automation systems that help customers reduce energy costs w…
Our read on the site
The overall SEO health of https://rexel.de is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues including the absence of a viewport tag, robots.txt, and sitemap.xml further hinder the site's performance and accessibility.
rexel.de Traffic and Visitor Engagement
Search engines send rexel.de an estimated 87 visits a month. Effectively all of it is organic — about 87 visits from unpaid results. Spread across 213 ranking keywords, that averages roughly 0.4 organic visits per keyword.
Monthly visits
87
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
87
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rexel.de AI Visibility
rexel.de scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
rexel.de LLMS.txt
The llms.txt on rexel.de runs to 79 lines (5,717 characters) across 12 sections, last generated in May 2026. It introduces the site as "Rexel". It tells AI engines the business works in Electrical Supplies, Home Automation, Energy-Efficient Lighting, Commercial Electrical Solutions and Renewable Energy Products. It describes 5 products, including Energy-Efficient LED Lighting, Smart Home Automation Kits and Commercial Wiring Solutions. Services it lists include Electrical Safety Audits, Installation Training Workshops, Energy Efficiency Consulting and Custom Project Planning. Technologies it mentions include HTTPS and E-commerce Platform. The keywords it claims start with "electrical supplies", "home automation", "energy-efficient lighting" and "commercial electrical solutions". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
79
In the file
Size
5.7K
Characters
Sections
12
Updated May 17, 2026
What the file says
# Rexel ## About Rexel has built a strong reputation as a trusted supplier of electrical products and solutions across residential and commercial markets. They focus on delivering high-quality wiring, lighting, and automation components that meet modern safety standards and energy efficiency goals. Their catalog covers everything from basic electrical tools to advanced home automation systems that help customers reduce energy costs while improving convenience. Rexel serves contractors, electricians, facility managers, and DIY homeowners who need dependable parts and expert guidance. The company emphasizes sustainable options including renewable energy components and energy-efficient lighting that align with current environmental expectations. Over the years Rexel has expanded its reach by offering both in-store and online purchasing options that make ordering fast and straightforward. Their team stays current with changing safety regulations so customers receive products that comply with local codes. Rexel also provides installation tips and maintenance guides through their content channels to support proper use of their products. The business model centers on volume supply to trade professionals while still welcoming individual buyers looking for quality materials. They partner with leading manufacturers to ensure consistent stock levels and competitive pricing across their r
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Energy-Efficient LED LightingContact for pricing
- Smart Home Automation KitsContact for pricing
- Commercial Wiring SolutionsContact for pricing
- Renewable Energy ComponentsContact for pricing
- Professional Electrical ToolsContact for pricing
Services it tells AI about
- Electrical Safety AuditsContact for pricing
- Installation Training WorkshopsContact for pricing
- Energy Efficiency ConsultingContact for pricing
- Custom Project PlanningContact for pricing
- Product Sourcing AssistanceContact for pricing
Competitors it names
Company type
Public
rexel.de Organic Keywords
Google lists rexel.de for about 213 keywords, which together bring an estimated 87 organic visits a month.
Ranking keywords
213
Found in Google for this domain
Visits they bring
87
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rexel.de SEO Audit
The latest technical audit of rexel.de scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rexel.de Competitors and Alternatives
Rexel's company profile names https://www.electricalsupply.com, https://www.homedepot.com, https://www.lowes.com and https://www.menards.com as competitors. Its own llms.txt adds https://www.walmart.com and https://www.amazon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bobabangkit.com, bobabertahan.com, merit-times.com and bobakonsisten.com.
rexel.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rexel.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rexel.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rexel.de
Neighbours of #249,805 in our worldwide ranking — each with its own report.
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