Last updated: September 2026
Global rank: Worldwide · 2026-09
#249,821
AI visibility: Grade A+
97
SEO health: Latest audit
78
Visits
4.6K
per month, estimated
Keywords
3.3K
ranking in Google
Organic share
100%
4.6K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of experienceoz.com.au
experienceoz.com.au Company Profile
Experience Oz stands out as a go-to online marketplace for booking thrilling tours, attractions, and unique activities throughout Australia and New Zealand. They connect travelers with everything from heart-pounding adventure tours to laid-back cultural experiences, making it simple to plan unforgettable trips. Families love their kid-friendly options, while adrenaline junkies flock to the extreme sports lineup. What…
Experience Oz was founded in 2005, about 21 years ago, and is headquartered in Brisbane, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Travel, with further tags for Tours & Attractions, Online Booking and Adventure Travel. Products on record for it: Hot Deals on Attractions, Adventure Tour Bookings, Family Activity Packages and Eco and Cultural Experiences. Total funding on record is Bootstrapped. Its tagline reads: "Unlock Epic Adventures Across Australia and New Zealand".
- Sector
- Travel
- Headquarters
- Brisbane, Australia
- Founded
- 2005
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Hot Deals on Attractions, Adventure Tour Bookings, Family Activity Packages, Eco and Cultural Experiences
experienceoz.com.au Web Traffic Statistics
Key findings
- Experience Oz (Travel) is ranked #249,821 worldwide in our September 2026 domain ranking, down 56,755 places from #193,066 in August 2026.
- It is estimated to receive about 4,649 visits a month from search, 100% of it organic, across 3,330 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 78/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #249,821 | ▼ 56,755 |
| August 2026 | #193,066 | ▼ 616 |
| July 2026 | #192,450 | ▲ 33,558 |
| June 2026 | #226,008 | — |
| May 2026 | #226,008 | ▲ 15,037 |
| April 2026 | #241,045 | ▼ 9,126 |
| March 2026 | #231,919 | ▼ 27,143 |
| February 2026 | #204,776 | — |
What this company does
Experience Oz stands out as a go-to online marketplace for booking thrilling tours, attractions, and unique activities throughout Australia and New Zealand. They connect travelers with everything from heart-pounding adventure tours to laid-back cultural experiences, making it simple to plan unforgettable trips. Families love their kid-friendly options, while adrenaline junkies flock to the extreme sports lineup. What…
Our read on the site
The overall SEO health of experienceoz.com.au is strong, particularly in terms of on-page SEO and technical implementation, achieving high scores in accessibility and best practices. However, the site faces significant performance issues that could hinder user experience and search engine rankings, necessitating immedi…
experienceoz.com.au Traffic and Visitor Engagement
experienceoz.com.au draws an estimated 4,649 visits a month from search engines. Effectively all of it is organic — about 4,649 visits from unpaid results. Spread across 3,330 ranking keywords, that averages roughly 1.4 organic visits per keyword.
Monthly visits
4.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
experienceoz.com.au AI Visibility
On our AI visibility scale experienceoz.com.au earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
experienceoz.com.au LLMS.txt
The llms.txt on experienceoz.com.au runs to 152 lines (9,017 characters) across 12 sections, last generated in April 2026. It introduces the site as "Experience Oz | Tours & Attractions in Australia & New Zealand". It tells AI engines the business works in Travel & Tourism, Tour Booking, Experiential Activities and Adventure Travel. It describes 4 products, with prices such as Hot Deals Packages at From $50 AUD, Adventure Tour Vouchers at Varies $100-$500 AUD and Family Activity Passes at From $80 AUD per person. Services it lists include Instant Online Booking, Customer Support, Gift Vouchers and Group Booking Assistance. The audience it names is Families, tourists, adventure enthusiasts, aged All ages, 25-55 primary (Australia, New Zealand). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Sitemap.xml and Core Web Vitals. The keywords it claims start with "Tours and Attractions Australia & New Zealand", "Adventure Tours", "Cultural Experiences" and "Eco Tours".
Status
Published
AI engines can read it
Lines
152
In the file
Size
9.0K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Experience Oz | Tours & Attractions in Australia & New Zealand ## About Experience Oz is your ultimate portal for snagging the best tours and attractions down under, spanning Australia and New Zealand. They specialize in curating a vast array of activities from adrenaline-fueled adventures to chill cultural immersions and family outings. Picture booking a reef dive in Cairns or a hot air balloon over the Whitsundays with just a few clicks—their site makes it that straightforward. Hot deals keep costs down on premium experiences, drawing in budget-savvy travelers. Partnerships with local pros ensure top-notch, authentic vibes every time. Queensland dominates their lineup with spots like Gold Coast theme parks and Sunshine Coast eco hikes, but they've got nationwide coverage plus Kiwi gems. The platform's user-friendly design lets you filter by price, group size, or eco-friendliness effortlessly. Blog posts offer travel hacks and seasonal spotlights to amp up your planning. Customer service steps in quick for tweaks or queries. They serve everyone from backpackers to luxury seekers chasing wildlife encounters or wine trails. Mobile responsiveness means you're set from anywhere. Reviews highlight the reliability and variety that keep users coming back. Expansion to NZ opened up Maori cultural tours and fjord cruises. Promotions rotate to spotlight flash sales on must-dos. Secur
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hot Deals PackagesFrom $50 AUD
- Adventure Tour VouchersVaries $100-$500 AUD
- Family Activity PassesFrom $80 AUD per person
- Eco Tour ExperiencesContact for pricing
Services it tells AI about
- Instant Online Booking
- Customer Support
- Gift VouchersVaries
- Group Booking Assistance
- Travel Itinerary Planning
Competitors it names
Audience it targets
Families, tourists, adventure enthusiasts · All ages, 25-55 primary · Australia, New Zealand
Company type
Private
experienceoz.com.au Organic Keywords
Google lists experienceoz.com.au for about 3,330 keywords, which together bring an estimated 4,649 organic visits a month.
Ranking keywords
3.3K
Found in Google for this domain
Visits they bring
4.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
experienceoz.com.au SEO Audit
The latest technical audit of experienceoz.com.au scored 78 out of 100 overall. Performance is its weakest area at 22, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Optimization
- MediumOptimize Title and Meta Description Lengths
- HighImplement Structured Data Markup
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
experienceoz.com.au Competitors and Alternatives
Experience Oz's company profile names https://www.getyourguide.com, https://www.viator.com, https://www.tourradar.com and https://www.klook.com as competitors. Its own llms.txt adds https://www.tours.com.au and https://www.adventuretours.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are bongdalu636.com, cockroachgel.ae, reggaeme.com and blanc.ru.
experienceoz.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
experienceoz.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for experienceoz.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to experienceoz.com.au
Neighbours of #249,821 in our worldwide ranking — each with its own report.
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