Last updated: September 2026
Global rank: Worldwide · 2026-09
#258,790
AI visibility: Grade A+
97
SEO health: Latest audit
89
Visits
264
per month, estimated
Keywords
285
ranking in Google
Organic share
100%
264 organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of porta.de
porta.de Company Profile
Porta Möbel is one of Germany's leading furniture retailers, offering a vast selection of high-quality home furnishings through both physical stores and an intuitive online shop. Customers can browse everything from cozy living room sofas to sleek bedroom sets, kitchen essentials, and trendy decor pieces that fit every budget and style. What sets Porta apart is their commitment to making home improvement accessible,…
Founded in 1972 (about 54 years ago), Porta Möbel is based in Porta Westfalica, Germany. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Furniture Retail, with further tags for E-commerce, Home Decor and Consumer Goods. Products on record for it: Living Room Furniture, Bedroom Sets, Kitchen & Dining and Office Solutions. Total funding on record is Bootstrapped. Its tagline reads: "Dein zuverlässiger Partner für Möbel und Einrichtungsideen".
- Sector
- Furniture Retail
- Headquarters
- Porta Westfalica, Germany
- Founded
- 1972
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Living Room Furniture, Bedroom Sets, Kitchen & Dining, Office Solutions
porta.de Web Traffic Statistics
Key findings
- Porta Möbel (Furniture Retail) is ranked #258,790 worldwide in our September 2026 domain ranking, down 3,163 places from #255,627 in August 2026.
- It is estimated to receive about 264 visits a month from search, 100% of it organic, across 285 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 89/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #258,790 | ▼ 3,163 |
| August 2026 | #255,627 | ▲ 3,772 |
| July 2026 | #259,399 | ▼ 12,736 |
| June 2026 | #246,663 | — |
| May 2026 | #246,663 | ▲ 12,715 |
| April 2026 | #259,378 | ▼ 26,325 |
| March 2026 | #233,053 | ▼ 72,798 |
| February 2026 | #160,255 | — |
What this company does
Porta Möbel is one of Germany's leading furniture retailers, offering a vast selection of high-quality home furnishings through both physical stores and an intuitive online shop. Customers can browse everything from cozy living room sofas to sleek bedroom sets, kitchen essentials, and trendy decor pieces that fit every budget and style. What sets Porta apart is their commitment to making home improvement accessible,…
Our read on the site
The overall SEO health of porta.de is strong, with a perfect SEO score of 100/100 and high accessibility and best practices scores. However, the absence of H1 tags and several content gaps indicate areas for improvement that could enhance visibility and user engagement.
porta.de Traffic and Visitor Engagement
Search engines send porta.de an estimated 264 visits a month. Effectively all of it is organic — about 264 visits from unpaid results. Spread across 285 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
264
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
264
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
porta.de AI Visibility
porta.de scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
porta.de LLMS.txt
The llms.txt on porta.de runs to 169 lines (8,988 characters) across 12 sections, last generated in April 2026. It introduces the site as "Porta Möbel - Möbel online kaufen". It tells AI engines the business works in Furniture Retail, E-commerce and Home Furnishings. It describes 5 products, with prices such as Sofa Sets at from €499, Wardrobes at from €399 and Dining Tables at from €299. Services it lists include Nationwide Delivery, Furniture Assembly, Financing Options and Interior Design Consultation. The audience it names is Families, Homeowners, Urban Dwellers, aged 25-55 (Germany). Technologies it mentions include HTTPS, Responsive Viewport, Robots.txt, XML Sitemap and Mobile Apps (React Native?). The keywords it claims start with "Möbel online kaufen", "Möbelhaus", "Wohnideen" and "Möbel kaufen".
Status
Published
AI engines can read it
Lines
169
In the file
Size
9.0K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# Porta Möbel - Möbel online kaufen ## About Porta Möbel operates as a prominent German furniture retailer with a strong presence in both brick-and-mortar stores and digital channels. They specialize in providing a wide array of home furniture, from sofas and beds to tables and decor, catering to diverse tastes and budgets. The company emphasizes convenience through their online platform, where shoppers can easily compare options, read reviews, and place orders for home delivery. Porta's value lies in their blend of quality German craftsmanship and competitive pricing, making stylish living accessible to all. They serve primarily urban and suburban households looking to furnish or refresh their spaces. With over 35 stores nationwide, they combine the tactile experience of in-store shopping with the speed of e-commerce. Their mobile app enhances this by offering AR previews and exclusive deals. Sustainability efforts include partnerships for recycled materials and energy-efficient production. Customer support is robust, featuring chat assistance and easy returns. Porta stays trend-forward with seasonal collections inspired by European design. They offer financing to spread costs, ideal for big purchases. Assembly services remove the hassle for busy customers. Social media buzzes with user transformations and tips. The brand has grown steadily since 1972, adapting to online shif
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sofa Setsfrom €499
- Wardrobesfrom €399
- Dining Tablesfrom €299
- Office Desksfrom €199
- Garden Loungefrom €599
Services it tells AI about
- Nationwide Delivery€49 flat rate
- Furniture Assemblyfrom €99
- Financing OptionsFlexible terms
- Interior Design ConsultationFree in-store
- Extended Warranty€29/year
Competitors it names
Audience it targets
Families, Homeowners, Urban Dwellers · 25-55 · Germany
Company type
Private
porta.de Organic Keywords
Google lists porta.de for about 285 keywords, which together bring an estimated 264 organic visits a month.
Ranking keywords
285
Found in Google for this domain
Visits they bring
264
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
porta.de SEO Audit
The latest technical audit of porta.de scored 89 out of 100 overall. Performance is its weakest area at 61, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighEnhance Meta Descriptions
- HighCreate a Blog Section
- CriticalOptimize for Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
porta.de Competitors and Alternatives
Porta Möbel's company profile names https://wayfair.com, https://ikea.com, https://overstock.com and https://furniture.com as competitors. Its own llms.txt adds https://www.otto.de, https://www.hoeme.de and https://www.xxxlutz.de. Outside its market, the domains ranked closest to it in our worldwide ranking are tostadora.fr, 191078.ru, cdnkuaishou.com and laurfamily.com.
porta.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
porta.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for porta.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to porta.de
Neighbours of #258,790 in our worldwide ranking — each with its own report.
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