lassie.co — September 2026 traffic, keywords & AI visibility

Search engines send lassie.co an estimated 8,378 visits a month. Effectively all of it is organic — about 8,378 visits from unpaid results. Spread across 2,398 ranking keywords, that averages roughly 3.5 organic visits per keyword.

lassie.co scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on lassie.co runs to 81 lines (4,213 characters) across 12 sections, last generated in May 2026. It introduces the site as "Lassie - Digital Pet Insurance for Dogs and Cats". It tells AI engines the business works in Pet Insurance, InsurTech and Digital Finance. It describes 5 products, with prices such as Hundförsäkring at From 199 SEK/month, Kattförsäkring at From 149 SEK/month and Familjepaket at From 299 SEK/month. Services it lists include Instant Claims App, Vet Network Access, Personalized Quotes and Health Advisory. The audience it names is Pet owners in Sweden, urban dog/cat parents, aged 25-55 (Sweden). Technologies it mentions include HTTPS, Responsive Viewport, Sitemap.xml, Robots.txt and SEO Optimized. The keywords it claims start with "djurförsäkring", "hundförsäkring", "kattförsäkring" and "digital djurförsäkring".

# Lassie - Digital Pet Insurance for Dogs and Cats

## About
Lassie delivers modern digital pet insurance tailored for Swedish dog and cat owners who demand hassle-free coverage. Their platform cuts through the clutter of traditional insurance with an intuitive app for quotes, claims, and policy management – all in real-time. Coverage includes accidents, illnesses, hereditary conditions, and even dental care, with flexible deductibles to match any budget. They excel in speed: claims approved in days, not weeks, and direct vet reimbursements to ease financial stress during emergencies. Lassie prioritizes transparency with no sneaky exclusions and clear cost breakdowns upfront. The app's vet locator and health tips add real value beyond just insurance. They're gaining traction fast among younger pet parents tired of legacy providers. Policies adapt to life stages, from puppies to seniors, with breed-specific options for high-risk dogs. Customer service shines via chat, making it feel personal despite the digital focus. Lassie educates too, with resources on pet health costs and prevention. In Sweden's competitive market, they stand out for innovation and reliability. Partnerships with clinics streamline everything. Loyalty perks reward long-term customers. It's insurance that fits modern pet life perfectly.

**Areas of Work:** Pet Insurance, InsurTech, Digital Finance

## Things 

Google lists lassie.co for about 2,398 keywords, which together bring an estimated 8,378 organic visits a month.

The latest technical audit of lassie.co scored 81 out of 100 overall. Performance is its weakest area at 56, while accessibility scores highest at 95. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Lassie's company profile names https://www.folksam.se, https://www.if.se, https://www.trygg-hansa.se and https://www.svedea.se as competitors. Its own llms.txt adds https://www.djurförsäkring.se and https://www.agria.se. Outside its market, the domains ranked closest to it in our worldwide ranking are rinvoq.com, evc-net.com, hackthebox.eu and curadc.dk.

https://www.folksam.se

https://www.if.se

https://www.trygg-hansa.se

https://www.svedea.se

https://www.djurförsäkring.se

https://www.agria.se