Last updated: August 2026
Global rank: Worldwide · 2026-08
#399,525
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
29.8K
per month, estimated
Keywords
7.9K
ranking in Google
Organic share
100%
29.8K organic visits
LLMS.txt
Published
73 lines AI engines can read
You're seeing the free preview of pops.today
pops.today Web Traffic Statistics
Key findings
- POPs Today (Retail, E-commerce & Consumer Goods) is ranked #399,525 worldwide in our August 2026 domain ranking, down 60,480 places from #339,045 in July 2026.
- It is estimated to receive about 29,800 visits a month from search, 100% of it organic, across 7,919 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 73 lines.
- Its last technical audit scored 0/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #399,525 | ▼ 60,480 |
| July 2026 | #339,045 | ▼ 39,451 |
| June 2026 | #299,594 | — |
| May 2026 | #299,594 | ▲ 57,287 |
| April 2026 | #356,881 | ▲ 131,847 |
| March 2026 | #488,728 | ▲ 43,608 |
| February 2026 | #532,336 | — |
What this company does
Pops.today runs a focused platform for Funko POP! enthusiasts who want to keep tabs on new drops, price movements and community chatter. The site pulls together news, release calendars and collector tips so users do not have to hunt across multiple forums. Collectors use the database to log their own figures, check current values and discover which pieces are rising in demand. The team behind the site keeps the infor…
Our read on the site
The SEO health of POP's Today is currently suboptimal, primarily due to technical issues such as the absence of a robots.txt file and sitemap, which can hinder search engine indexing. Additionally, while on-page elements like title and meta description are well-optimized, the site's slow loading time significantly impa…
pops.today Traffic and Visitor Engagement
Search engines send pops.today an estimated 29,800 visits a month. Effectively all of it is organic — about 29,800 visits from unpaid results. Spread across 7,919 ranking keywords, that averages roughly 3.8 organic visits per keyword.
Monthly visits
29.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
29.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
pops.today AI Visibility
pops.today scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
pops.today LLMS.txt
The llms.txt on pops.today runs to 73 lines (3,963 characters) across 12 sections, last generated in May 2026. It introduces the site as "POPs Today". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Media, Entertainment & Gaming; and Collectibles. It describes 3 products, with prices such as POPs Today Database at Free tier available, Release Calendar at Free and Collector Tools at Free with optional upgrades. Services it lists include News Feed, Community Forum and Price Guide. The audience it names is Pop culture collectors, aged Adults (Global). Technologies it mentions include HTTPS. The keywords it claims start with "Funko POP! news", "collect Funko POP!", "Funko POP! figures" and "track Funko POP!".
Status
Published
AI engines can read it
Lines
73
In the file
Size
4.0K
Characters
Sections
12
Updated May 25, 2026
What the file says
# POPs Today ## About Pops.today runs a focused platform for Funko POP! enthusiasts who want to keep tabs on new drops, price movements and community chatter. The site pulls together news, release calendars and collector tips so users do not have to hunt across multiple forums. Collectors use the database to log their own figures, check current values and discover which pieces are rising in demand. The team behind the site keeps the information fresh by monitoring official Funko channels and major retailers. Because the hobby moves fast, daily updates on limited editions and store exclusives are a core part of the offering. Users also find practical advice on storage, display setups and ways to spot counterfeit pieces before buying. The community section lets collectors share photos of their setups and trade tips on where to find hard-to-get items. Over time the platform has become a go-to reference for both casual fans and serious completists. Revenue comes mainly from display advertising and affiliate links to partner shops. No outside funding rounds have been announced, so the operation appears to run on its own cash flow. The audience skews toward adults who grew up with the franchises represented in the POP! line. Mobile traffic makes up the majority of visits, which explains the clean, fast-loading layout on phones. Partnerships with smaller Funko resellers help surface
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- POPs Today DatabaseFree tier available
- Release CalendarFree
- Collector ToolsFree with optional upgrades
Services it tells AI about
- News FeedFree
- Community ForumFree
- Price GuideFree
Competitors it names
Audience it targets
Pop culture collectors · Adults · Global
Company type
Private
pops.today Organic Keywords
Google lists pops.today for about 7,919 keywords, which together bring an estimated 29,800 organic visits a month.
Ranking keywords
7.9K
Found in Google for this domain
Visits they bring
29.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
pops.today SEO Audit
The latest technical audit of pops.today scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap.xml
- CriticalAdd a Robots.txt File
- HighOptimize Page Load Speed
- MediumCreate a Hreflang Tag Implementation Plan
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
pops.today Competitors and Alternatives
POPs Today's company profile names https://www.poppriceguide.com, https://www.funko.com, https://www.popshelf.com and https://www.collectors.com as competitors. Its own llms.txt adds https://www.ebay.com and https://www.reddit.com/r/funkopop/. Outside its market, the domains ranked closest to it in our worldwide ranking are xiaoshouyi.com, yoip.ru, xevt.com and megabooks.cz.
pops.today Company Profile
Pops.today runs a focused platform for Funko POP! enthusiasts who want to keep tabs on new drops, price movements and community chatter. The site pulls together news, release calendars and collector tips so users do not have to hunt across multiple forums. Collectors use the database to log their own figures, check current values and discover which pieces are rising in demand. The team behind the site keeps the infor…
Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Media, Entertainment & Gaming; Collectibles; and E-commerce. Total funding on record is Bootstrapped. Its tagline reads: "Track, collect and stay updated on every Funko POP! release".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- Not Disclosed
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
pops.today Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
pops.today Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for pops.today yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #399,525 in our worldwide ranking — each with its own report.
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