Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#15,511
AI visibility: Grade A
89
SEO health: Latest audit
78
Visits
1.2M
per month, estimated
Keywords
61.1K
ranking in Google
Organic share
100%
1.2M organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of funko.com
A snapshot of how funko.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Funko creates and sells a wide range of pop culture collectibles, including their signature Pop! Vinyl figures along with various accessories and toys. Their official store focuses on bringing these items directly to customers, featuring everything from standard designs to personalized versions that allow fans to create something more unique to their tastes. The company works with many popular entertainment propertie…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.2M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
164
In the file
Size
7.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
61.1K
Found in Google for this domain
Visits they bring
1.2M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Funko creates and sells a wide range of pop culture collectibles, including their signature Pop! Vinyl figures along with various accessories and toys. Their official store focuses on bringing these items directly to customers, featuring everything from standard designs to personalized versions that allow fans to create something more unique to their tastes. The company works with many popular entertainment propertie…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for funko.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #15,511 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Mar 11, 2026
# Funko - Pop Culture Collectibles & Vinyl Figures ## About Funko is a leading designer and manufacturer of pop culture collectibles, best known for their iconic Pop! Vinyl figures. The company offers a wide range of products that celebrate popular movies, TV shows, video games, and more, catering to a diverse audience of collectors and fans. With a commitment to creativity and quality, Funko provides unique and personalized items that resonate with enthusiasts of all ages. **Areas of Work:** Toys & Collectibles, Entertainment, E-commerce, Retail ## Things to Remember - **Website:** https://funko.com - **Address:** 2802 Wetmore Ave, Everett, WA 98201, United States - **Contact:** [email protected] - **Phone:** +1-425-783-3616 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **Pop! Vinyl Figures** ($10 - $25 per figure): Iconic vinyl figures representing characters from movies, TV shows, games, and more, designed for collectors and fans. - **Dorbz** ($8 - $15 per figure): Small, stylized vinyl figures with a unique design, perfect for collectors looking for something different. - **Mystery Minis** ($6 - $10 per box): Blind-box mini figures featuring characters from popular franchises, adding an element of sur
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
7 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Collectors, Fans, Gift Buyers, Pop Culture Enthusiasts · All ages · Global
Company type
Public · actively hiring