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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#477,454
AI visibility: Grade C
67
SEO health: Not audited
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Visits
544
per month, estimated
Keywords
1.4K
ranking in Google
Organic share
100%
544 organic visits
LLMS.txt
Published
162 lines AI engines can read
You're seeing the free preview of placemakers.co.nz
A snapshot of how placemakers.co.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Placemakers has been a staple in New Zealand's construction scene for decades, supplying everything a builder might need from the ground up. They stock massive ranges of timber, steel, plasterboard, roofing, plumbing gear, electrical bits, paints, and tools across more than 65 branches nationwide. Whether you're a pro contractor rushing a deadline or a homeowner fixing up the deck, their stores are packed with qualit…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
544
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
544
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
162
In the file
Size
8.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.4K
Found in Google for this domain
Visits they bring
544
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Placemakers has been a staple in New Zealand's construction scene for decades, supplying everything a builder might need from the ground up. They stock massive ranges of timber, steel, plasterboard, roofing, plumbing gear, electrical bits, paints, and tools across more than 65 branches nationwide. Whether you're a pro contractor rushing a deadline or a homeowner fixing up the deck, their stores are packed with qualit…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for placemakers.co.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #477,454 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
Updated Apr 27, 2026
# Placemakers - Building Supplies & Materials Across NZ ## About Placemakers dominates the building supplies game in New Zealand, with branches in every corner dishing out timber, gib, roofing, pipes, wires, tools, and more to keep projects humming. Pros love the bulk deals and quick deliveries, while DIY folks grab weekend essentials without the markup. Over 40 years in, they've nailed reliability—shelves stay stocked through booms and busts thanks to Fletcher Building muscle. Staff dish out real talk on specs and installs suited to our damp climate. Online setup's a breeze for quotes and tracking, cutting admin time. Green options like FSC-certified wood appeal to the conscious crowd. Trade perks include credit lines and exclusive pricing that stack up nicely. From framing a house to patching a fence, they've got the gear. Safety stock and training resources keep sites legit. Community backing via apprenticeships cements their rep. Evolving with tech, apps and estimators sharpen efficiency. Competitors watch as they hold strong on volume and reach. Builders bank on their no-BS service. Returns? Easy if it doesn't fit. Always adapting to new regs and trends. Partnered with top marques for guaranteed quality. Nationwide net means no one's left hanging. Loyalty builds through consistent value. They're the backbone for Kiwi builds big and small. Future-proofing with digital and
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Audience it targets
Trade professionals, builders, contractors, DIY homeowners · 25-65 · New Zealand
Company type
Subsidiary of Fletcher Building