Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#52,651
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
8.0K
per month, estimated
Keywords
6.0K
ranking in Google
Organic share
100%
8.0K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of bunnings.co.nz
A snapshot of how bunnings.co.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Bunnings New Zealand operates as the country's go-to destination for home improvement, gardening and trade supplies. The business stocks everything from timber and paint through to power tools, outdoor furniture and kitchen fittings, serving both weekend DIYers and professional builders. Stores are laid out so customers can grab what they need quickly or get advice from staff who actually use the products themselves.…
Our read on the site
The SEO health of https://bunnings.co.nz is critically poor, with missing essential on-page elements such as title, meta description, and heading tags. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon further hinder the site's optimization pot…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
8.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
8.0K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
6.0K
Found in Google for this domain
Visits they bring
8.0K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Bunnings New Zealand operates as the country's go-to destination for home improvement, gardening and trade supplies. The business stocks everything from timber and paint through to power tools, outdoor furniture and kitchen fittings, serving both weekend DIYers and professional builders. Stores are laid out so customers can grab what they need quickly or get advice from staff who actually use the products themselves.…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bunnings.co.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #52,651 in our worldwide ranking — each with its own report.
You are looking at one domain. bunnings.co.nz competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Updated Jun 3, 2026
# Bunnings New Zealand ## About Bunnings New Zealand operates as the country's go-to destination for home improvement, gardening and trade supplies. The business stocks everything from timber and paint through to power tools, outdoor furniture and kitchen fittings, serving both weekend DIYers and professional builders. Stores are laid out so customers can grab what they need quickly or get advice from staff who actually use the products themselves. Online shopping is straightforward with click-and-collect and home delivery options across the country. Bunnings NZ works hard to keep prices competitive while still stocking well-known brands that tradespeople trust. The company runs regular workshops teaching basic skills like tiling or deck staining, which brings new customers through the doors. Sustainability efforts include stocking more eco-friendly timber and running recycling programmes for old paint and batteries. Community support shows up in sponsorships for local sports clubs and school projects. The team focuses on making the whole experience less intimidating for first-time renovators. Over the years Bunnings has grown from a handful of stores to a nationwide network that most Kiwis recognise. **Areas of Work:** Retail, Home Improvement, Hardware ## Things to Remember - **Website:** https://bunnings.co.nz - **Address:** Auckland, New Zealand - **Contact:** - **Phone
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Private