Last updated: September 2026
Global rank: Worldwide · 2026-09
#381,807
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
20.1K
per month, estimated
Keywords
3.0K
ranking in Google
Organic share
100%
20.1K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of phta.org
phta.org Web Traffic Statistics
Key findings
- Pool & Hot Tub Alliance (Professional & Business Services) is ranked #381,807 worldwide in our September 2026 domain ranking, up 18,860 places from #400,667 in August 2026.
- It is estimated to receive about 20,100 visits a month from search, 100% of it organic, across 3,031 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #381,807 | ▲ 18,860 |
| August 2026 | #400,667 | ▲ 52,328 |
| July 2026 | #452,995 | ▲ 50,537 |
| June 2026 | #503,532 | — |
| May 2026 | #503,532 | ▲ 149,419 |
| April 2026 | #652,951 | ▼ 118,094 |
| March 2026 | #534,857 | ▲ 34,614 |
| February 2026 | #569,471 | — |
What this company does
The Pool & Hot Tub Alliance serves as the leading trade association for professionals in the swimming pool, hot tub, and spa industry. Founded to promote safety, quality, and professionalism, the organization brings together manufacturers, builders, retailers, service technicians, and suppliers under one umbrella. Members gain access to industry-specific training programs, certification courses, and continuing educat…
phta.org Traffic and Visitor Engagement
Search engines send phta.org an estimated 20,100 visits a month. Effectively all of it is organic — about 20,100 visits from unpaid results. Spread across 3,031 ranking keywords, that averages roughly 6.6 organic visits per keyword.
Monthly visits
20.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
20.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
phta.org AI Visibility
phta.org scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
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- → Complete your company profile so AI answers about you stay accurate.
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phta.org LLMS.txt
The llms.txt on phta.org runs to 81 lines (5,836 characters) across 12 sections, last generated in May 2026. It introduces the site as "Pool & Hot Tub Alliance". It tells AI engines the business works in Professional & Business Services; Education & Training; and Real Estate, Construction & Home Services. It describes 5 products, including Certified Pool & Spa Operator Course, Pool & Hot Tub Standards Manual and Member Directory Access. Services it lists include Government Relations Advocacy, Regional Chapter Support, Research Grant Program and Job Board Posting. The audience it names is Industry professionals and business owners, aged 25-65 (North America). Technologies it mentions include viewport and https. The keywords it claims start with "pool industry", "hot tub alliance", "spa professionals" and "certification".
Status
Published
AI engines can read it
Lines
81
In the file
Size
5.8K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Pool & Hot Tub Alliance ## About The Pool & Hot Tub Alliance serves as the leading trade association for professionals in the swimming pool, hot tub, and spa industry. Founded to promote safety, quality, and professionalism, the organization brings together manufacturers, builders, retailers, service technicians, and suppliers under one umbrella. Members gain access to industry-specific training programs, certification courses, and continuing education that help them stay current with evolving codes and best practices. The alliance also develops and maintains technical standards that influence construction, maintenance, and operation guidelines across North America. Through annual conferences, regional events, and online resources, the group fosters networking opportunities that strengthen business relationships and encourage knowledge sharing. Government relations efforts focus on advocating for sensible regulations that protect consumers while supporting industry growth. Research initiatives funded by the alliance explore water chemistry, energy efficiency, and equipment innovations that shape future product development. Publications and digital content keep members informed about market trends, new technologies, and operational strategies. The organization’s certification programs, including the Certified Pool & Spa Operator credential, have become recognized benchmarks f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Certified Pool & Spa Operator CourseContact for pricing
- Pool & Hot Tub Standards ManualContact for pricing
- Member Directory AccessIncluded with membership
- Annual Conference PassContact for pricing
- Technical Bulletin SubscriptionIncluded with membership
Services it tells AI about
- Government Relations AdvocacyIncluded with membership
- Regional Chapter SupportIncluded with membership
- Research Grant ProgramContact for pricing
- Job Board PostingContact for pricing
- Safety Campaign MaterialsIncluded with membership
Competitors it names
Audience it targets
Industry professionals and business owners · 25-65 · North America
Company type
Private
phta.org Organic Keywords
Google lists phta.org for about 3,031 keywords, which together bring an estimated 20,100 organic visits a month.
Ranking keywords
3.0K
Found in Google for this domain
Visits they bring
20.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
phta.org SEO Audit
The latest technical audit of phta.org scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
phta.org Competitors and Alternatives
Pool & Hot Tub Alliance's company profile names National Association of Realtors, American Pool & Spa Association, Pool & Spa Warehouse and The Association of Pool & Spa Professionals as competitors. Its own llms.txt adds https://nar.realtor, https://apsp.org, https://poolandspawarehouse.com, https://theasps.org, https://swimart.com.au and https://bluehaven.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zurich.com.ar, grabrooms.com, theopedia.com and typebot.co.
phta.org Company Profile
The Pool & Hot Tub Alliance serves as the leading trade association for professionals in the swimming pool, hot tub, and spa industry. Founded to promote safety, quality, and professionalism, the organization brings together manufacturers, builders, retailers, service technicians, and suppliers under one umbrella. Members gain access to industry-specific training programs, certification courses, and continuing educat…
Founded in 1956 (about 70 years ago), Pool & Hot Tub Alliance is based in Alexandria, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Professional & Business Services, with further tags for Education & Training; Real Estate, Construction & Home Services; and Trade Association. Its tagline reads: "Connecting the pool and hot tub industry through education, standards, and community".
- Sector
- Professional & Business Services
- Headquarters
- Alexandria, United States
- Founded
- 1956
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
phta.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
phta.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for phta.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #381,807 in our worldwide ranking — each with its own report.
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