Last updated: September 2026
Global rank: Worldwide · 2026-09
#12,423
AI visibility: Grade A
89
SEO health: Latest audit
60
Visits
1.9M
per month, estimated
Keywords
56.0K
ranking in Google
Organic share
100%
1.9M organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of nar.realtor
nar.realtor Web Traffic Statistics
Key findings
- National Association of REALTORS® (Real Estate) is ranked #12,423 worldwide in our September 2026 domain ranking, inside the top 100,000, up 5 places from #12,428 in August 2026.
- It is estimated to receive about 1.9 million visits a month from search, 100% of it organic, across 56,000 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 138 lines.
- Its last technical audit scored 60/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #12,423 | ▲ 5 |
| August 2026 | #12,428 | ▼ 39 |
| July 2026 | #12,389 | ▼ 399 |
| June 2026 | #11,990 | — |
| May 2026 | #11,990 | ▼ 46 |
| April 2026 | #11,944 | ▲ 331 |
| March 2026 | #12,275 | ▲ 266 |
| February 2026 | #12,541 | — |
What this company does
The National Association of REALTORS acts as the main trade group for real estate professionals across the United States. It addresses matters tied to both residential sales and commercial property dealings, from market data and legal updates to professional standards that shape how transactions occur. The group develops resources such as reports on housing trends, training materials, and policy recommendations that…
Our read on the site
The National Association of REALTORS® website exhibits significant SEO challenges, particularly in on-page optimization and performance. With a low performance score of 38/100, there are critical areas for improvement that can enhance user experience and search visibility.
nar.realtor Traffic and Visitor Engagement
nar.realtor draws an estimated 1.9 million visits a month from search engines. Effectively all of it is organic — about 1.9 million visits from unpaid results. Spread across 56,000 ranking keywords, that averages roughly 34 organic visits per keyword.
Monthly visits
1.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.9M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nar.realtor AI Visibility
On our AI visibility scale nar.realtor earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (15/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nar.realtor LLMS.txt
The llms.txt on nar.realtor runs to 138 lines (6,664 characters) across 12 sections, last generated in March 2026. It introduces the site as "National Association of REALTORS® Official Website". It tells AI engines the business works in Real Estate, Trade Association and Advocacy. It describes 3 products, including Real Estate Advocacy, Professional Development Courses and Market Research Reports. Services it lists include Membership Support, Ethics and Standards Training and Policy Consulting. The audience it names is Real Estate Professionals, Brokers, Agents, Property Managers, aged 25-54 (North America). Technologies it mentions include HTML5, CSS3, JavaScript, CMS Platform and Cloud Hosting. The keywords it claims start with "real estate", "realtors", "NAR" and "National Association of REALTORS®". It gives the company type as Non-Profit and says it is hiring.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.7K
Characters
Sections
12
Updated Mar 10, 2026
What the file says
# National Association of REALTORS® Official Website ## About The National Association of REALTORS® (NAR) is a leading American trade association representing real estate professionals nationwide. NAR supports its members in both residential and commercial real estate through advocacy, education, and research resources. Committed to ethical standards, NAR plays a pivotal role in shaping the future of the real estate industry in the United States. With over a century of history, it continues to empower professionals to succeed in a competitive market. **Areas of Work:** Real Estate, Trade Association, Advocacy ## Things to Remember - **Website:** https://nar.realtor - **Address:** 430 N Michigan Ave, Chicago, IL 60611, United States - **Contact:** [email protected] - **Phone:** +1-800-874-6500 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Non-Profit - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Real Estate Advocacy** (Included with membership): NAR provides advocacy services to influence policies and legislation that impact the real estate industry, protecting the interests of its members. - **Professional Development Courses** (Contact for pricing): Comprehensive training and certification programs to enhance the skills and knowledge of real estate professio
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Real Estate AdvocacyIncluded with membership
- Professional Development CoursesContact for pricing
- Market Research ReportsContact for pricing
Services it tells AI about
- Membership SupportIncluded with membership
- Ethics and Standards TrainingContact for quote
- Policy ConsultingContact for quote
Competitors it names
Audience it targets
Real Estate Professionals, Brokers, Agents, Property Managers · 25-54 · North America
Company type
Non-Profit · actively hiring
nar.realtor Organic Keywords
Google lists nar.realtor for about 56,000 keywords, which together bring an estimated 1.9 million organic visits a month.
Ranking keywords
56.0K
Found in Google for this domain
Visits they bring
1.9M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nar.realtor SEO Audit
The latest technical audit of nar.realtor scored 60 out of 100 overall. Performance is its weakest area at 38, while accessibility scores highest at 77. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- CriticalOptimize Page Load Speed
- HighCreate a Content Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nar.realtor Competitors and Alternatives
National Association of REALTORS®'s company profile names realtor.com, zillow.com and trulia.com as competitors. Its own llms.txt adds redfin.com and remax.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nic.network, rtb-stack.com, novatek.ru and gepush.com.
nar.realtor Company Profile
The National Association of REALTORS acts as the main trade group for real estate professionals across the United States. It addresses matters tied to both residential sales and commercial property dealings, from market data and legal updates to professional standards that shape how transactions occur. The group develops resources such as reports on housing trends, training materials, and policy recommendations that…
National Association of REALTORS® was founded in 1908, about 118 years ago, and is headquartered in Chicago, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Real Estate, with further tags for Trade Association, Advocacy and Non-Profit. Products on record for it: Real Estate Advocacy, Professional Development and Market Research. Reported revenue is $50M (2022). Its tagline reads: "Involved in all aspects of residential and commercial real estate.".
- Sector
- Real Estate
- Headquarters
- Chicago, United States
- Founded
- 1908
- Employees
- 201-500
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Products
- Real Estate Advocacy, Professional Development, Market Research
nar.realtor Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nar.realtor Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nar.realtor yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nar.realtor
Neighbours of #12,423 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. nar.realtor competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.