Last updated: August 2026
Global rank: Worldwide · 2026-08
#165,396
AI visibility: Grade A
87
SEO health: Latest audit
79
Visits
507.5K
per month, estimated
Keywords
18.5K
ranking in Google
Organic share
100%
507.5K organic visits
LLMS.txt
Published
146 lines AI engines can read
You're seeing the free preview of paulmitchell.com
paulmitchell.com Web Traffic Statistics
Key findings
- John Paul Mitchell Systems (Beauty & Personal Care) is ranked #165,396 worldwide in our August 2026 domain ranking, up 3,530 places from #168,926 in July 2026.
- It is estimated to receive about 507,500 visits a month from search, 100% of it organic, across 18,500 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 146 lines.
- Its last technical audit scored 79/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #165,396 | ▲ 3,530 |
| July 2026 | #168,926 | ▼ 9,445 |
| June 2026 | #159,481 | — |
| May 2026 | #159,481 | ▲ 18,160 |
| April 2026 | #177,641 | ▲ 3,820 |
| March 2026 | #181,461 | ▼ 9,558 |
| February 2026 | #171,903 | — |
What this company does
John Paul Mitchell Systems produces hair care products and styling tools under several brands, most notably Paul Mitchell. The lineup covers everyday essentials like shampoos and conditioners along with more specialized items such as scalp treatments, glosses, and styling creams. These are formulated for use in professional settings yet sold directly to consumers through their site, giving people access to the same p…
Our read on the site
Significant improvements needed.
paulmitchell.com Traffic and Visitor Engagement
Search engines send paulmitchell.com an estimated 507,500 visits a month. Effectively all of it is organic — about 507,500 visits from unpaid results. Spread across 18,500 ranking keywords, that averages roughly 27 organic visits per keyword.
Monthly visits
507.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
507.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
paulmitchell.com AI Visibility
paulmitchell.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
paulmitchell.com LLMS.txt
The llms.txt on paulmitchell.com runs to 146 lines (5,697 characters) across 12 sections, last generated in April 2026. It introduces the site as "Paul Mitchell - Salon Quality Hair Products". It tells AI engines the business works in Beauty & Personal Care, Cosmetics and E-commerce. It describes 4 products, including Paul Mitchell Shampoo, Paul Mitchell Conditioner and Hair Styling Tools. The audience it names is Professionals, Salons, Individual Consumers, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "salon quality hair products", "Paul Mitchell", "hair styling tools" and "beauty products".
Status
Published
AI engines can read it
Lines
146
In the file
Size
5.7K
Characters
Sections
12
Updated Apr 7, 2026
What the file says
# Paul Mitchell - Salon Quality Hair Products ## About John Paul Mitchell Systems is a leading manufacturer of salon-quality hair products and styling tools. The company offers a diverse range of hair care solutions, catering to both professional salons and individual consumers. With a commitment to quality and innovation, Paul Mitchell products are designed to enhance the beauty and health of hair, serving customers globally. **Areas of Work:** Beauty & Personal Care, Cosmetics, E-commerce ## Things to Remember - **Website:** https://paulmitchell.com - **Address:** Los Angeles, California, United States - **Contact:** [email protected] - **Phone:** +1-800-331-2000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Paul Mitchell Shampoo** (Contact for pricing): A salon-quality shampoo that cleanses and nourishes hair. - **Paul Mitchell Conditioner** (Contact for pricing): A moisturizing conditioner that detangles and hydrates hair. - **Hair Styling Tools** (Contact for pricing): Professional tools for styling hair, including dryers and straighteners. - **Hair Color Products** (Contact for pricing): High-quality hair color solutions for vibrant and long-lasting results. ## Services ## Keywords sal
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Paul Mitchell ShampooContact for pricing
- Paul Mitchell ConditionerContact for pricing
- Hair Styling ToolsContact for pricing
- Hair Color ProductsContact for pricing
Competitors it names
Audience it targets
Professionals, Salons, Individual Consumers · 25-54 · Global
Company type
Private · actively hiring
paulmitchell.com Organic Keywords
Google lists paulmitchell.com for about 18,500 keywords, which together bring an estimated 507,500 organic visits a month.
Ranking keywords
18.5K
Found in Google for this domain
Visits they bring
507.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
paulmitchell.com SEO Audit
The latest technical audit of paulmitchell.com scored 79 out of 100 overall. Performance is its weakest area at 50, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Images
- HighMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
paulmitchell.com Competitors and Alternatives
John Paul Mitchell Systems's company profile names redken.com, matrix.com and kerastase-usa.com as competitors. Its own llms.txt adds kenraprofessional.com and biolage.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pishtaznews.com, asalbanooshop.com, einvoice.com.vn and spring-plus.net.
paulmitchell.com Company Profile
John Paul Mitchell Systems produces hair care products and styling tools under several brands, most notably Paul Mitchell. The lineup covers everyday essentials like shampoos and conditioners along with more specialized items such as scalp treatments, glosses, and styling creams. These are formulated for use in professional settings yet sold directly to consumers through their site, giving people access to the same p…
Founded in 1980 (about 46 years ago), John Paul Mitchell Systems is based in Los Angeles, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by John Paul DeJoria. Its profile files it under Beauty & Personal Care, with further tags for Cosmetics, E-commerce and B2C. Products on record for it: Paul Mitchell Shampoo, Paul Mitchell Conditioner, Hair Styling Tools and Hair Color Products. Reported revenue is $1.2B (2022), and total funding is listed at Bootstrapped. Its tagline reads: "Beauty In Every Curl".
- Sector
- Beauty & Personal Care
- Headquarters
- Los Angeles, United States
- Founded
- 1980
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Bootstrapped
- Founders
- John Paul DeJoria
- Products
- Paul Mitchell Shampoo, Paul Mitchell Conditioner, Hair Styling Tools, Hair Color Products
paulmitchell.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
paulmitchell.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for paulmitchell.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to paulmitchell.com
Neighbours of #165,396 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. paulmitchell.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.