Last updated: August 2026
Global rank: Worldwide · 2026-08
#19,588
AI visibility: Grade A+
92
SEO health: Latest audit
77
Visits
1.1M
per month, estimated
Keywords
131.6K
ranking in Google
Organic share
100%
1.1M organic visits
LLMS.txt
Published
155 lines AI engines can read
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orientaltrading.com Web Traffic Statistics
Key findings
- Oriental Trading Company (Party Supplies) is ranked #19,588 worldwide in our August 2026 domain ranking, inside the top 100,000, up 103 places from #19,691 in July 2026.
- It is estimated to receive about 1.1 million visits a month from search, 100% of it organic, across 131,600 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 77/100, with "Implement Title Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #19,588 | ▲ 103 |
| July 2026 | #19,691 | ▲ 4,499 |
| June 2026 | #24,190 | — |
| May 2026 | #24,190 | ▼ 146 |
| April 2026 | #24,044 | ▼ 1,397 |
| March 2026 | #22,647 | ▼ 1,694 |
| February 2026 | #20,953 | — |
What this company does
Oriental Trading Company has been the go-to source for party supplies, crafts, and toys since its early days, offering a massive catalog that covers everything from birthdays to classroom activities. They cater to parents planning kids' parties, teachers stocking up on educational crafts, event planners needing bulk decorations, and even businesses looking for promotional favors. What sets them apart is the sheer var…
Our read on the site
The overall SEO health of orientaltrading.com is concerning due to missing critical on-page elements such as title tags and meta descriptions, which significantly impact visibility. While the site scores well in accessibility and SEO metrics, performance issues and technical deficiencies hinder its effectiveness.
orientaltrading.com Traffic and Visitor Engagement
orientaltrading.com draws an estimated 1.1 million visits a month from search engines. Effectively all of it is organic — about 1.1 million visits from unpaid results. Paid search contributes only about 42 visits a month. Spread across 131,600 ranking keywords, that averages roughly 8.7 organic visits per keyword.
Monthly visits
1.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.1M
100% of all traffic
Paid visits
42
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
orientaltrading.com AI Visibility
On our AI visibility scale orientaltrading.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
orientaltrading.com LLMS.txt
The llms.txt on orientaltrading.com runs to 155 lines (7,555 characters) across 12 sections, last generated in May 2026. It introduces the site as "Oriental Trading Company". It tells AI engines the business works in Party Supplies, Craft Supplies, Event Decorations and Toys and Games. It describes 4 products, with prices such as Party Balloons at Starting at $5/pack, Craft Kits at $10-20 and Themed Favors at $0.50 each (bulk). Services it lists include Bulk Ordering, Custom Printing, Event Planning Kits and Fast Shipping. The audience it names is Parents, educators, event organizers, aged Kids to adults, family-focused (United States). Technologies it mentions include HTTPS and Robots.txt. The keywords it claims start with "party supplies", "craft supplies", "event planning" and "decorations".
Status
Published
AI engines can read it
Lines
155
In the file
Size
7.6K
Characters
Sections
12
Updated May 4, 2026
What the file says
# Oriental Trading Company ## About Oriental Trading Company stands as a veteran in the party supplies world, dishing out everything needed to jazz up birthdays, holidays, school events, and more since 1932. They stock an enormous range of decorations, crafts, toys, and games that hit the sweet spot for families, educators, and party pros alike. Bulk buying is their forte, with prices that won't sting and shipping that gets stuff to your door quick. Think vibrant balloons, custom favors, themed backdrops—whatever the vibe, they've curated kits to match. Teachers grab craft packs for hands-on learning, parents snag games for kiddo bashes, and planners bulk up on wedding extras. Their edge? Unbeatable selection mixed with wallet-friendly deals, plus eco picks for the conscious crowd. The website's a treasure trove, easy to navigate with search tools for specific themes. Nostalgic catalog vibes meet online speed, serving up inspiration via social shares. They fuel creativity, from DIY holiday decor to outdoor fiesta setups. Reliability counts—returns are smooth, service responsive. In retail's crowded field, they own the fun niche, turning gatherings into highlights. Customization amps up uniqueness, like imprinted goodies for corporate gigs. Seasonal drops keep things fresh, Halloween haunts to summer luau. Millions trust them yearly for that perfect touch. It's more than produc
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Party BalloonsStarting at $5/pack
- Craft Kits$10-20
- Themed Favors$0.50 each (bulk)
- Board Games$15-30
Services it tells AI about
- Bulk OrderingVaries by volume
- Custom PrintingContact for quote
- Event Planning KitsStarting at $50
- Fast ShippingAdditional fee
Competitors it names
Audience it targets
Parents, educators, event organizers · Kids to adults, family-focused · United States
Company type
Private
orientaltrading.com Organic Keywords
Google lists orientaltrading.com for about 131,600 keywords, which together bring an estimated 1.1 million organic visits a month.
Ranking keywords
131.6K
Found in Google for this domain
Visits they bring
1.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
orientaltrading.com SEO Audit
The latest technical audit of orientaltrading.com scored 77 out of 100 overall. Performance is its weakest area at 24, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement Title Tags
- CriticalCreate Meta Descriptions
- HighAdd H1 Headings
- HighImplement Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
orientaltrading.com Competitors and Alternatives
Oriental Trading Company's company profile names https://partycity.com, https://michaels.com, https://amazon.com and https://walmart.com as competitors. Its own llms.txt adds https://target.com and https://birthdayexpress.com. Outside its market, the domains ranked closest to it in our worldwide ranking are emofid.com, sigmaparking.ru, mentimeter.com and damplips.com.
orientaltrading.com Company Profile
Oriental Trading Company has been the go-to source for party supplies, crafts, and toys since its early days, offering a massive catalog that covers everything from birthdays to classroom activities. They cater to parents planning kids' parties, teachers stocking up on educational crafts, event planners needing bulk decorations, and even businesses looking for promotional favors. What sets them apart is the sheer var…
Oriental Trading Company was founded in 1932, about 94 years ago, and is headquartered in Omaha, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Steve Mendlik. Its profile files it under Party Supplies, with further tags for Crafts and Hobbies, Toys and Games and Event Planning. Products on record for it: Party Decorations, Craft Supplies, Toys and Games and Favors and Giveaways. Total funding on record is Acquired for $1.24B. Its tagline reads: "Endless Fun for Every Party and Craft Adventure".
- Sector
- Party Supplies
- Headquarters
- Omaha, United States
- Founded
- 1932
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Acquired for $1.24B
- Founders
- Steve Mendlik
- Products
- Party Decorations, Craft Supplies, Toys and Games, Favors and Giveaways
orientaltrading.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
orientaltrading.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for orientaltrading.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to orientaltrading.com
Neighbours of #19,588 in our worldwide ranking — each with its own report.
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