Last updated: August 2026
Global rank: Worldwide · 2026-08
#6,396
AI visibility: Grade C
64
SEO health: Not audited
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Visits
18.0M
per month, estimated
Keywords
641.8K
ranking in Google
Organic share
100%
18.0M organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of michaels.com
michaels.com Web Traffic Statistics
Key findings
- Michaels (Retail) is ranked #6,396 worldwide in our August 2026 domain ranking, inside the top 10,000, down 1,873 places from #4,523 in July 2026.
- It is estimated to receive about 18.0 million visits a month from search, 100% of it organic, across 641,800 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 149 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #6,396 | ▼ 1,873 |
| July 2026 | #4,523 | ▼ 84 |
| June 2026 | #4,439 | — |
| May 2026 | #4,439 | ▼ 43 |
| April 2026 | #4,396 | ▼ 107 |
| March 2026 | #4,289 | ▼ 99 |
| February 2026 | #4,190 | — |
What this company does
Michaels is a retailer that specializes in providing supplies for arts, crafts, and DIY projects. Shoppers can browse aisles filled with paints, canvases, knitting yarns, beads, papers, and tools for everything from holiday decorations to custom picture frames. Their online platform mirrors the store experience, making it easy to order items for delivery or to pick up at a nearby location after browsing the catalog f…
michaels.com Traffic and Visitor Engagement
Search engines send michaels.com an estimated 18.0 million visits a month. Effectively all of it is organic — about 18.0 million visits from unpaid results. Paid search contributes only about 1,192 visits a month. Spread across 641,800 ranking keywords, that averages roughly 28 organic visits per keyword.
Monthly visits
18.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
18.0M
100% of all traffic
Paid visits
1.2K
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
michaels.com AI Visibility
michaels.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
michaels.com LLMS.txt
The llms.txt on michaels.com runs to 149 lines (6,463 characters) across 12 sections, last generated in March 2026. It introduces the site as "Michaels - Arts & Crafts Supplies". It tells AI engines the business works in Retail, Arts and Crafts and E-commerce. It describes 4 products, including Arts and Crafts Supplies, Home Décor Items and Seasonal Products. Services it lists include Craft Workshops, Custom Framing and Event Planning Supplies. The audience it names is Hobbyists, DIY Enthusiasts, Professional Crafters, Families, aged All ages (North America). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "arts and crafts", "craft supplies", "DIY projects" and "home décor". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# Michaels - Arts & Crafts Supplies ## About Michaels is a leading retailer in the arts and crafts industry, offering a vast selection of products for creative projects, home décor, and seasonal items. The company caters to hobbyists, DIY enthusiasts, and professional crafters with materials like fabrics, paints, and tools. Michaels is committed to inspiring creativity through workshops, classes, and a seamless online shopping experience via its website and mobile app. **Areas of Work:** Retail, Arts and Crafts, E-commerce ## Things to Remember - **Website:** https://michaels.com - **Address:** 8000 Bent Branch Dr, Irving, TX 75063, United States - **Contact:** [email protected] - **Phone:** +1-800-642-4235 - **Hours:** Mon-Sun: 9AM-9PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 40,000 employees - **Revenue:** $5.1B - **Hiring Status:** Yes, actively hiring ## Products - **Arts and Crafts Supplies** (Varies by item): A wide range of materials including paints, brushes, canvases, and paper for all types of creative projects. - **Home Décor Items** (Varies by item): Decorative items such as frames, wall art, and seasonal decorations to enhance living spaces. - **Seasonal Products** (Varies by item): Holiday-themed crafts and decorations for Christmas, Halloween, Easter, and more. - **DIY Kits** (Varies by kit): C
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Arts and Crafts SuppliesVaries by item
- Home Décor ItemsVaries by item
- Seasonal ProductsVaries by item
- DIY KitsVaries by kit
Services it tells AI about
- Craft WorkshopsVaries by class
- Custom FramingContact for quote
- Event Planning SuppliesVaries by project
Competitors it names
Audience it targets
Hobbyists, DIY Enthusiasts, Professional Crafters, Families · All ages · North America
Company type
Public · actively hiring
michaels.com Organic Keywords
Google lists michaels.com for about 641,800 keywords, which together bring an estimated 18.0 million organic visits a month.
Ranking keywords
641.8K
Found in Google for this domain
Visits they bring
18.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
michaels.com Competitors and Alternatives
Michaels's company profile names joann.com, hobbylobby.com and acmoore.com as competitors. Its own llms.txt adds walmart.com and amazon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ixigo.com, bunnings.com.au, buildkite.com and core.ac.uk.
michaels.com Company Profile
Michaels is a retailer that specializes in providing supplies for arts, crafts, and DIY projects. Shoppers can browse aisles filled with paints, canvases, knitting yarns, beads, papers, and tools for everything from holiday decorations to custom picture frames. Their online platform mirrors the store experience, making it easy to order items for delivery or to pick up at a nearby location after browsing the catalog f…
Founded in 1976 (about 50 years ago), Michaels is based in Irving, United States. Its workforce is listed as more than 5,001 employees. It was founded by Michael J. Dupey. Its profile files it under Retail, with further tags for Arts and Crafts, E-commerce and B2C. Products on record for it: Arts and Crafts Supplies, Home Décor, Seasonal Products and DIY Kits. Reported revenue is $5.1B (2022). Its tagline reads: "Your one-stop shop for arts and crafts supplies".
- Sector
- Retail
- Headquarters
- Irving, United States
- Founded
- 1976
- Employees
- 5001+
- Revenue
- $5.1B (2022)
- Funding
- Not Disclosed
- Founders
- Michael J. Dupey
- Products
- Arts and Crafts Supplies, Home Décor, Seasonal Products, DIY Kits
michaels.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
michaels.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for michaels.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
michaels.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to michaels.com
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