ncdoi.gov — September 2026 traffic, keywords & AI visibility

Search engines send ncdoi.gov an estimated 149,800 visits a month. Effectively all of it is organic — about 149,800 visits from unpaid results. Spread across 18,000 ranking keywords, that averages roughly 8.3 organic visits per keyword.

ncdoi.gov scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

The llms.txt on ncdoi.gov runs to 81 lines (4,288 characters) across 12 sections, last generated in May 2026. It introduces the site as "North Carolina Department of Insurance". It tells AI engines the business works in Insurance Regulation, Consumer Protection and Government Services. It describes 5 products, with prices such as Insurance Complaint Portal at Free, Agent License Search at Free and Rate Guide Publications at Free. Services it lists include Complaint Mediation, Agent Licensing, Fraud Investigations and Regulatory Audits. The audience it names is North Carolina residents, businesses, aged 18+ (North Carolina). Technologies it mentions include HTTPS, Government CMS and Search Functionality. The keywords it claims start with "NC DOI", "North Carolina Department of Insurance", "insurance regulations North Carolina" and "file insurance complaint North Carolina". It gives the company type as Public.

# North Carolina Department of Insurance

## About
The North Carolina Department of Insurance regulates the state's insurance market, protecting consumers from unfair practices while ensuring companies operate fairly. They process complaints, license agents and insurers, investigate fraud in health, auto, and homeowners policies, and provide educational resources like FAQs and market reports. From mediating claims to enforcing laws on coverage minimums, NC DOI supports residents through every step of insurance needs. Their efforts create a balanced ecosystem where policyholders get reliable protection and businesses face clear rules. Online tools help compare policies, file disputes, and find licensed pros. In fraud cases, they dig deep to recover funds and prosecute offenders. Annual consumer guides break down trends in rates and options. During storms or crises, they speed up claim approvals to aid recovery. The team includes lawyers, analysts, and advocates dedicated to transparency. Multilingual support reaches diverse communities across the state. They shape policies with data on risks like hurricanes or health costs. Businesses rely on their compliance advice to stay legit. Free webinars teach smart shopping for coverage. From urban centers to small towns, their reach is statewide. Ultimately, NC DOI builds trust in an essential service for all.

**Areas of Work:** Insura

Google lists ncdoi.gov for about 18,000 keywords, which together bring an estimated 149,800 organic visits a month.

The latest technical audit of ncdoi.gov scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

North Carolina Department of Insurance's company profile names https://www.ncinsurance.com, https://www.insurance.nc.gov, https://www.nc.gov and https://www.ncdhhs.gov as competitors. Its own llms.txt adds https://www.insurancequotes.com/north-carolina. Outside its market, the domains ranked closest to it in our worldwide ranking are applock.top, vcvrack.com, jennifermaker.com and itechpost.com.

https://www.ncinsurance.com

https://www.insurance.nc.gov

https://www.nc.gov

https://www.ncdhhs.gov

https://www.insurancequotes.com/north-carolina