marwell.org.uk — September 2026 traffic, keywords & AI visibility

marwell.org.uk draws an estimated 9,948 visits a month from search engines. Effectively all of it is organic — about 9,948 visits from unpaid results. Spread across 1,543 ranking keywords, that averages roughly 6.4 organic visits per keyword.

On our AI visibility scale marwell.org.uk earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on marwell.org.uk runs to 150 lines (8,539 characters) across 12 sections, last generated in April 2026. It introduces the site as "Marwell Zoo". It tells AI engines the business works in Zoos & Aquariums, Wildlife Conservation, Family Entertainment and Environmental Education. It describes 4 products, with prices such as Day Entry Ticket at £24.50/adult, Family Annual Pass at £145/family and Marwell Zoo App at Free. Services it lists include School Trips, Animal Encounters, Private Events and Conservation Talks. The audience it names is Families, educators, UK tourists, aged 0-12 years primary, all ages (South England, Hampshire). Technologies it mentions include HTTPS, Responsive Viewport and Robots.txt. The keywords it claims start with "Marwell Zoo", "Marwell Wildlife", "family day out Hampshire" and "zoo near me". It gives the company type as Charity/Private.

# Marwell Zoo

## About
Nestled in the Hampshire countryside, Marwell Zoo has been a beacon for wildlife lovers since 1972, spanning 140 acres with naturalistic habitats for giraffes, zebras, tigers, and rare species like the Amur leopards. It's run by Marwell Wildlife, a charity dedicated to saving endangered animals through on-site breeding and global field projects, including successful reintroductions in Africa. Families find it perfect for days out, with playgrounds, a safari train, and daily animal talks that educate without feeling like school. Schools book trips for hands-on learning about ecosystems and conservation challenges facing our planet today. The value shines in affordable tickets that unlock hours of exploration, plus memberships for frequent visitors seeking perks like priority entry. Events throughout the year, from firework nights to animal birthday parties, create lasting memories. The zoo app adds modern flair with virtual tours and live cams. Ethical standards are high – no circus-style performances, just respectful observation. Volunteers and donors fuel the mission, supporting anti-poaching efforts abroad. Picnic areas and eateries cater to all, emphasizing fresh, local fare. It's more than a zoo; it's a call to care for wildlife, blending fun with purpose for visitors young and old. Hampshire locals treat it like a backyard gem, while tourists pair i

Google lists marwell.org.uk for about 1,543 keywords, which together bring an estimated 9,948 organic visits a month.

The latest technical audit of marwell.org.uk scored 78 out of 100 overall. Performance is its weakest area at 60, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Marwell Zoo's company profile names https://www.longleat.co.uk, https://www.zsl.org, https://www.woburnwildlife.co.uk and https://www.bristolzoo.org.uk as competitors. Its own llms.txt adds https://www.chesterzoo.org and https://www.whipsnadezoo.org. Outside its market, the domains ranked closest to it in our worldwide ranking are nuvialab.com, heygyms.ca, mixindo.com and easyapps.cloud.

https://www.longleat.co.uk

https://www.zsl.org

https://www.woburnwildlife.co.uk

https://www.bristolzoo.org.uk

https://www.chesterzoo.org

https://www.whipsnadezoo.org