Last updated: August 2026

Aug 2026

chesterzoo.org — August 2026 traffic, keywords & AI visibility

Chester ZooZoo

Global rank: Worldwide · 2026-08

#159,129

AI visibility: Grade A+

95

SEO health: Latest audit

79

Visits

59.5K

per month, estimated

Keywords

8.3K

ranking in Google

Organic share

100%

59.5K organic visits

LLMS.txt

Published

152 lines AI engines can read

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chesterzoo.org Web Traffic Statistics

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Key findings

  • Chester Zoo (Zoo) is ranked #159,129 worldwide in our August 2026 domain ranking, up 1,946 places from #161,075 in July 2026.
  • It is estimated to receive about 59,500 visits a month from search, 100% of it organic, across 8,350 ranking keywords.
  • Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 152 lines.
  • Its last technical audit scored 79/100, with "Improve Page Load Speed" the highest-priority fix.
chesterzoo.org global rank history
MonthRankMove
August 2026#159,129▲ 1,946
July 2026#161,075▼ 5,985
June 2026#155,090—
May 2026#155,090▲ 8,880
April 2026#163,970▼ 3,306
March 2026#160,664▼ 7,781
February 2026#152,883—

What this company does

Chester Zoo sits on over 400 acres in the heart of Cheshire, making it one of the UK's biggest and most beloved zoos. Founded back in 1931 by the visionary George Mottershead, it started small with just a handful of animals but grew into a massive conservation powerhouse. Today, it houses around 500 species, many of them endangered, from Asian elephants to snow leopards. The zoo isn't just about showing off animals;…

Our read on the site

Chester Zoo's overall SEO health is strong, with a high SEO score of 92/100, indicating effective optimization practices. However, there are significant opportunities for improvement in performance and content strategy to enhance user experience and search visibility.

ZooWildlife ConservationFamily EntertainmentEducationZoo Admission TicketsAnnual Memberships

chesterzoo.org Traffic and Visitor Engagement

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chesterzoo.org draws an estimated 59,500 visits a month from search engines. Effectively all of it is organic — about 59,500 visits from unpaid results. Spread across 8,350 ranking keywords, that averages roughly 7.1 organic visits per keyword.

Monthly visits

59.5K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

59.5K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

chesterzoo.org AI Visibility

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On our AI visibility scale chesterzoo.org earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

95out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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chesterzoo.org LLMS.txt

Open the generator

The llms.txt on chesterzoo.org runs to 152 lines (7,950 characters) across 12 sections, last generated in May 2026. It introduces the site as "Chester Zoo". It tells AI engines the business works in Wildlife Conservation, Zoo Management, Family Tourism and Environmental Education. It describes 4 products, with prices such as Zoo Admission Tickets at From £30/adult, Annual Membership at £140/adult and Animal Feed Encounters at £50-£100. Services it lists include School Group Visits, Private Events & Parties, Volunteering Programs and Guided Tours. The audience it names is Families, children, educators, tourists, aged 0-65+ (family-focused) (UK, international visitors). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Responsive Design and Mobile Apps. The keywords it claims start with "Chester Zoo", "UK zoo", "wildlife conservation" and "family activities". It gives the company type as Non-Profit Charity.

Status

Published

AI engines can read it

Lines

152

In the file

Size

8.0K

Characters

Sections

12

Updated May 1, 2026

What the file says

# Chester Zoo

## About
Chester Zoo is the UK's top destination for wildlife lovers, sprawling across 400 acres with 35,000 animals from 500 species. It all began in 1931 when George Mottershead turned his family estate into a revolutionary zoo without cages, emphasizing natural habitats. Now, it's a charity powerhouse driving global conservation, from breeding rare rhinos to protecting rainforests. Families love the immersive zones like the new Islands exhibit, packed with tigers, komodos, and sharks in stunning walkthroughs. Kids get hands-on at playgrounds and discovery centers, while adults appreciate the monorail tours and fine dining overlooking enclosures. Education is huge—schools visit for tailored programs on biodiversity and climate change. Tickets fund field projects in 20 countries, like anti-poaching in Africa. Memberships offer unlimited access, priority booking, and insider events. The zoo's app tracks animal feeds, maps the site, and shares live cams. Special encounters let you feed giraffes or meet penguins up close. Volunteers help with conservation days and visitor services. Events range from Halloween spooks to Christmas lights trails. Sustainability shines through recycled materials and solar power on-site. Trip reviews rave about value and impact. Staff of 700 include world-class vets and keepers. Partnerships with BBC and WWF amplify reach. Chester Zoo p

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Wildlife ConservationZoo ManagementFamily TourismEnvironmental Education

Keywords it claims

Chester ZooUK zoowildlife conservationfamily activitieszoo ticketsanimal experiencessustainable tourismvolunteering at Chester Zoozoo education programsanimal care behind the scenes

Technologies

HTTPSrobots.txtsitemap.xmlResponsive DesignMobile Apps

Products it tells AI about

  • Zoo Admission TicketsFrom £30/adult
  • Annual Membership£140/adult
  • Animal Feed Encounters£50-£100
  • Chester Zoo AppFree

Services it tells AI about

  • School Group VisitsContact for pricing
  • Private Events & PartiesContact for pricing
  • Volunteering Programs
  • Guided Tours£15 extra

Competitors it names

https://www.zsl.orghttps://www.edinburghzoo.org.ukhttps://www.bristolzoo.org.ukhttps://www.whipsnadezoo.org.ukhttps://www.twycrosszoo.org.ukhttps://www.wildlifepark.co.uk

Audience it targets

Families, children, educators, tourists · 0-65+ (family-focused) · UK, international visitors

Company type

Non-Profit Charity

chesterzoo.org Organic Keywords

See all keywords

Google lists chesterzoo.org for about 8,350 keywords, which together bring an estimated 59,500 organic visits a month.

Ranking keywords

8.3K

Found in Google for this domain

Visits they bring

59.5K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

ZooWildlife ConservationFamily EntertainmentEducationZoo Admission TicketsAnnual MembershipsAnimal EncountersEducation Programs

chesterzoo.org SEO Audit

Open full SEO report

The latest technical audit of chesterzoo.org scored 79 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

79

Overall

92

SEO

Excellent

55

Performance

87

Accessibility

Fix these first

  • CriticalImprove Page Load Speed
  • HighEnhance Mobile Responsiveness
  • MediumCreate a llms.txt File
  • HighOptimize Meta Descriptions

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

chesterzoo.org Competitors and Alternatives

Compare competitors

Chester Zoo's company profile names https://www.zsl.org, https://www.edinburghzoo.org.uk, https://www.bristolzoo.org.uk and https://www.whipsnadezoo.org.uk as competitors. Its own llms.txt adds https://www.twycrosszoo.org.uk and https://www.wildlifepark.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are amedisys.com, dongfeng-nissan.com.cn, up.st and varonis.ca.

https://www.zsl.org
https://www.edinburghzoo.org.uk
https://www.bristolzoo.org.uk
https://www.whipsnadezoo.org.uk
https://www.twycrosszoo.org.uk
https://www.wildlifepark.co.uk

chesterzoo.org Company Profile

View full profile

Chester Zoo sits on over 400 acres in the heart of Cheshire, making it one of the UK's biggest and most beloved zoos. Founded back in 1931 by the visionary George Mottershead, it started small with just a handful of animals but grew into a massive conservation powerhouse. Today, it houses around 500 species, many of them endangered, from Asian elephants to snow leopards. The zoo isn't just about showing off animals;…

Chester Zoo was founded in 1931, about 95 years ago, and is headquartered in Chester, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. It was founded by George Mottershead. Its profile files it under Zoo, with further tags for Wildlife Conservation, Family Entertainment and Education. Products on record for it: Zoo Admission Tickets, Annual Memberships, Animal Encounters and Education Programs. Total funding on record is Bootstrapped. Its tagline reads: "Home to 35,000 animals and a world leader in wildlife conservation".

ZooWildlife ConservationFamily EntertainmentEducation
Sector
Zoo
Headquarters
Chester, United Kingdom
Founded
1931
Employees
501-1000
Revenue
Not Disclosed
Funding
Bootstrapped
Founders
George Mottershead
Products
Zoo Admission Tickets, Annual Memberships, Animal Encounters, Education Programs

chesterzoo.org Traffic by Country

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Top customer markets

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Companies ranked next to chesterzoo.org

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