Last updated: August 2026
Global rank: Worldwide · 2026-08
#159,129
AI visibility: Grade A+
95
SEO health: Latest audit
79
Visits
59.5K
per month, estimated
Keywords
8.3K
ranking in Google
Organic share
100%
59.5K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of chesterzoo.org
chesterzoo.org Web Traffic Statistics
Key findings
- Chester Zoo (Zoo) is ranked #159,129 worldwide in our August 2026 domain ranking, up 1,946 places from #161,075 in July 2026.
- It is estimated to receive about 59,500 visits a month from search, 100% of it organic, across 8,350 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 79/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #159,129 | ▲ 1,946 |
| July 2026 | #161,075 | ▼ 5,985 |
| June 2026 | #155,090 | — |
| May 2026 | #155,090 | ▲ 8,880 |
| April 2026 | #163,970 | ▼ 3,306 |
| March 2026 | #160,664 | ▼ 7,781 |
| February 2026 | #152,883 | — |
What this company does
Chester Zoo sits on over 400 acres in the heart of Cheshire, making it one of the UK's biggest and most beloved zoos. Founded back in 1931 by the visionary George Mottershead, it started small with just a handful of animals but grew into a massive conservation powerhouse. Today, it houses around 500 species, many of them endangered, from Asian elephants to snow leopards. The zoo isn't just about showing off animals;…
Our read on the site
Chester Zoo's overall SEO health is strong, with a high SEO score of 92/100, indicating effective optimization practices. However, there are significant opportunities for improvement in performance and content strategy to enhance user experience and search visibility.
chesterzoo.org Traffic and Visitor Engagement
chesterzoo.org draws an estimated 59,500 visits a month from search engines. Effectively all of it is organic — about 59,500 visits from unpaid results. Spread across 8,350 ranking keywords, that averages roughly 7.1 organic visits per keyword.
Monthly visits
59.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
59.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
chesterzoo.org AI Visibility
On our AI visibility scale chesterzoo.org earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
chesterzoo.org LLMS.txt
The llms.txt on chesterzoo.org runs to 152 lines (7,950 characters) across 12 sections, last generated in May 2026. It introduces the site as "Chester Zoo". It tells AI engines the business works in Wildlife Conservation, Zoo Management, Family Tourism and Environmental Education. It describes 4 products, with prices such as Zoo Admission Tickets at From £30/adult, Annual Membership at £140/adult and Animal Feed Encounters at £50-£100. Services it lists include School Group Visits, Private Events & Parties, Volunteering Programs and Guided Tours. The audience it names is Families, children, educators, tourists, aged 0-65+ (family-focused) (UK, international visitors). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Responsive Design and Mobile Apps. The keywords it claims start with "Chester Zoo", "UK zoo", "wildlife conservation" and "family activities". It gives the company type as Non-Profit Charity.
Status
Published
AI engines can read it
Lines
152
In the file
Size
8.0K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Chester Zoo ## About Chester Zoo is the UK's top destination for wildlife lovers, sprawling across 400 acres with 35,000 animals from 500 species. It all began in 1931 when George Mottershead turned his family estate into a revolutionary zoo without cages, emphasizing natural habitats. Now, it's a charity powerhouse driving global conservation, from breeding rare rhinos to protecting rainforests. Families love the immersive zones like the new Islands exhibit, packed with tigers, komodos, and sharks in stunning walkthroughs. Kids get hands-on at playgrounds and discovery centers, while adults appreciate the monorail tours and fine dining overlooking enclosures. Education is huge—schools visit for tailored programs on biodiversity and climate change. Tickets fund field projects in 20 countries, like anti-poaching in Africa. Memberships offer unlimited access, priority booking, and insider events. The zoo's app tracks animal feeds, maps the site, and shares live cams. Special encounters let you feed giraffes or meet penguins up close. Volunteers help with conservation days and visitor services. Events range from Halloween spooks to Christmas lights trails. Sustainability shines through recycled materials and solar power on-site. Trip reviews rave about value and impact. Staff of 700 include world-class vets and keepers. Partnerships with BBC and WWF amplify reach. Chester Zoo p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Zoo Admission TicketsFrom £30/adult
- Annual Membership£140/adult
- Animal Feed Encounters£50-£100
- Chester Zoo AppFree
Services it tells AI about
- School Group VisitsContact for pricing
- Private Events & PartiesContact for pricing
- Volunteering Programs
- Guided Tours£15 extra
Competitors it names
Audience it targets
Families, children, educators, tourists · 0-65+ (family-focused) · UK, international visitors
Company type
Non-Profit Charity
chesterzoo.org Organic Keywords
Google lists chesterzoo.org for about 8,350 keywords, which together bring an estimated 59,500 organic visits a month.
Ranking keywords
8.3K
Found in Google for this domain
Visits they bring
59.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
chesterzoo.org SEO Audit
The latest technical audit of chesterzoo.org scored 79 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- MediumCreate a llms.txt File
- HighOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
chesterzoo.org Competitors and Alternatives
Chester Zoo's company profile names https://www.zsl.org, https://www.edinburghzoo.org.uk, https://www.bristolzoo.org.uk and https://www.whipsnadezoo.org.uk as competitors. Its own llms.txt adds https://www.twycrosszoo.org.uk and https://www.wildlifepark.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are amedisys.com, dongfeng-nissan.com.cn, up.st and varonis.ca.
chesterzoo.org Company Profile
Chester Zoo sits on over 400 acres in the heart of Cheshire, making it one of the UK's biggest and most beloved zoos. Founded back in 1931 by the visionary George Mottershead, it started small with just a handful of animals but grew into a massive conservation powerhouse. Today, it houses around 500 species, many of them endangered, from Asian elephants to snow leopards. The zoo isn't just about showing off animals;…
Chester Zoo was founded in 1931, about 95 years ago, and is headquartered in Chester, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. It was founded by George Mottershead. Its profile files it under Zoo, with further tags for Wildlife Conservation, Family Entertainment and Education. Products on record for it: Zoo Admission Tickets, Annual Memberships, Animal Encounters and Education Programs. Total funding on record is Bootstrapped. Its tagline reads: "Home to 35,000 animals and a world leader in wildlife conservation".
- Sector
- Zoo
- Headquarters
- Chester, United Kingdom
- Founded
- 1931
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- George Mottershead
- Products
- Zoo Admission Tickets, Annual Memberships, Animal Encounters, Education Programs
chesterzoo.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
chesterzoo.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for chesterzoo.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to chesterzoo.org
Neighbours of #159,129 in our worldwide ranking — each with its own report.
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