edinburghzoo.org.uk — September 2026 traffic, keywords & AI visibility

edinburghzoo.org.uk draws an estimated 78,800 visits a month from search engines. Effectively all of it is organic — about 78,800 visits from unpaid results. Paid search contributes only about 12 visits a month. Spread across 13,800 ranking keywords, that averages roughly 5.7 organic visits per keyword.

On our AI visibility scale edinburghzoo.org.uk earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on edinburghzoo.org.uk runs to 133 lines (7,226 characters) across 12 sections, last generated in September 2026. It introduces the site as "edinburghzoo.org.uk". It tells AI engines the business works in Zoo, Wildlife Conservation and Tourism. It describes 3 products, including Day Tickets, Annual Membership and Penguin Experience. Services it lists include School Visits, Private Tours and Corporate Events. Technologies it mentions include Website booking system. The keywords it claims start with "edinburgh zoo", "scotland zoo", "giant pandas" and "penguin pool".

# edinburghzoo.org.uk

## About
Edinburgh Zoo sits on the edge of the city and has been open since 1913. It houses over a thousand animals from around the world including giant pandas, penguins and chimpanzees. The site is run by the Royal Zoological Society of Scotland and focuses on both public visits and breeding programmes. Visitors can walk through the penguin pool area or watch the daily talks and feeds. The zoo also runs research projects that support wild populations of several species. School groups come regularly for tailored sessions that link to the curriculum. Families make up the largest share of day visitors and many return with annual memberships. Conservation work extends beyond the gates through partnerships in China, Africa and closer to home in Scotland. The organisation raises funds through ticket sales, sponsorship and donations to keep the animals and research going. Staff include keepers, vets, educators and horticulture teams who maintain the grounds. The site has grown over the years with new enclosures and improved visitor facilities. Events such as evening tours and seasonal festivals bring in extra visitors outside normal hours. Animal welfare standards follow strict guidelines and the zoo takes part in European breeding programmes. Research papers from the team appear in scientific journals on topics like animal behaviour and genetics. The gift sho

Google lists edinburghzoo.org.uk for about 13,800 keywords, which together bring an estimated 78,800 organic visits a month.

Edinburgh Zoo's company profile names zsl.org, chesterzoo.org, bristolzoo.org.uk and dublinzoo.ie as competitors. Its own llms.txt adds paigntonzoo.org.uk and twycrosszoo.org. Outside its market, the domains ranked closest to it in our worldwide ranking are zbkinfo.top, 602m.buzz, asahicom.jp and riskandinsurance.com.

zsl.org

chesterzoo.org

bristolzoo.org.uk

dublinzoo.ie

paigntonzoo.org.uk

twycrosszoo.org