Last updated: August 2026
Global rank: Worldwide · 2026-08
#30,187
AI visibility: Grade A
85
SEO health: Latest audit
91
Visits
864
per month, estimated
Keywords
196
ranking in Google
Organic share
100%
864 organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of instructuremedia.com
instructuremedia.com Web Traffic Statistics
Key findings
- Instructure Media (EdTech) is ranked #30,187 worldwide in our August 2026 domain ranking, inside the top 100,000, up 23,278 places from #53,465 in July 2026.
- It is estimated to receive about 864 visits a month from search, 100% of it organic, across 196 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 140 lines.
- Its last technical audit scored 91/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #30,187 | ▲ 23,278 |
| July 2026 | #53,465 | ▼ 141 |
| June 2026 | #53,324 | — |
| May 2026 | #53,324 | ▼ 26,004 |
| April 2026 | #27,320 | ▲ 1,115 |
| March 2026 | #28,435 | ▼ 3,840 |
| February 2026 | #24,595 | — |
What this company does
Canvas Studio provides a way to make videos part of active learning rather than just something students watch on their own. Built to sit inside the Canvas system, it gives instructors the ability to place questions, comments, and other prompts at specific points in a recording. Students can pause to answer or discuss without leaving the video player. The service also manages closed captions and transcripts so materia…
Our read on the site
Good foundation with room for improvement.
instructuremedia.com Traffic and Visitor Engagement
Search engines send instructuremedia.com an estimated 864 visits a month. Effectively all of it is organic — about 864 visits from unpaid results. Spread across 196 ranking keywords, that averages roughly 4.4 organic visits per keyword.
Monthly visits
864
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
864
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
instructuremedia.com AI Visibility
instructuremedia.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
instructuremedia.com LLMS.txt
The llms.txt on instructuremedia.com runs to 140 lines (6,716 characters) across 12 sections, last generated in March 2026. It introduces the site as "Instructure Media - Interactive Video Learning Solutions". It tells AI engines the business works in EdTech, Interactive Learning and Video Technology. It describes 3 products, including Canvas Studio, Canvas LMS and Interactive Learning Tools. Services it lists include Implementation Support, Training and Workshops and Technical Support. The audience it names is Educators, Students, Educational Institutions, aged 18-35 (Global). Technologies it mentions include HTML5, JavaScript, AWS and React. The keywords it claims start with "interactive video learning", "Canvas Studio", "active learning" and "engage students". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
140
In the file
Size
6.7K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Instructure Media - Interactive Video Learning Solutions ## About Instructure Media specializes in transforming traditional video content into interactive learning experiences through their flagship product, Canvas Studio. By engaging students with dynamic content, tracking insights, and ensuring accessibility, they cater primarily to educational institutions looking to enhance their online learning environments. Their innovative approach empowers educators to create more effective and engaging learning materials, ultimately improving student outcomes. **Areas of Work:** EdTech, Interactive Learning, Video Technology ## Things to Remember - **Website:** https://instructuremedia.com - **Address:** 6330 South 3000 East, Suite 700, Salt Lake City, United States - **Contact:** [email protected] - **Phone:** +1-801-869-5000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Denver - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Canvas Studio** (Contact for pricing): A powerful tool to transform passive video content into interactive learning experiences with engagement tracking and accessibility features. - **Canvas LMS** (Contact for pricing): A comprehensive learning management system designed to streamline course creation, delivery, and student engagement.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Canvas StudioContact for pricing
- Canvas LMSContact for pricing
- Interactive Learning ToolsContact for pricing
Services it tells AI about
- Implementation SupportContact for quote
- Training and WorkshopsContact for quote
- Technical SupportContact for quote
Competitors it names
Audience it targets
Educators, Students, Educational Institutions · 18-35 · Global
Company type
Public · actively hiring
instructuremedia.com Organic Keywords
Google lists instructuremedia.com for about 196 keywords, which together bring an estimated 864 organic visits a month.
Ranking keywords
196
Found in Google for this domain
Visits they bring
864
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
instructuremedia.com SEO Audit
The latest technical audit of instructuremedia.com scored 91 out of 100 overall. Performance is its weakest area at 72, while accessibility scores highest at 99. The audit makes 13 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate and Submit Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS
9 more recommendations, with the exact changes and the pages they apply to, are in the full report.
instructuremedia.com Competitors and Alternatives
Instructure Media's company profile names edmodo.com, blackboard.com and moodle.com as competitors. Its own llms.txt adds edpuzzle.com, kaltura.com and vimeo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are official.ec, serifservices.com, upscope.io and hosting-australia.com.
instructuremedia.com Company Profile
Canvas Studio provides a way to make videos part of active learning rather than just something students watch on their own. Built to sit inside the Canvas system, it gives instructors the ability to place questions, comments, and other prompts at specific points in a recording. Students can pause to answer or discuss without leaving the video player. The service also manages closed captions and transcripts so materia…
Founded in 2012 (about 14 years ago), Instructure Media is based in Salt Lake City, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Devon E. Smith. Its profile files it under EdTech, with further tags for Interactive Learning, Video Technology and SaaS. Products on record for it: Canvas Studio, Canvas LMS and Interactive Learning Tools. Reported revenue is $100M (2023). Its tagline reads: "Turn passive video into active learning with Canvas Studio.".
- Sector
- EdTech
- Headquarters
- Salt Lake City, United States
- Founded
- 2012
- Employees
- 501-1000
- Revenue
- $100M (2023)
- Funding
- Not Disclosed
- Founders
- Devon E. Smith
- Products
- Canvas Studio, Canvas LMS, Interactive Learning Tools
instructuremedia.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
instructuremedia.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for instructuremedia.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #30,187 in our worldwide ranking — each with its own report.
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