inno.be — September 2026 traffic, keywords & AI visibility

Search engines send inno.be an estimated 67 visits a month. Effectively all of it is organic — about 67 visits from unpaid results. Spread across 8 ranking keywords, that averages roughly 8.4 organic visits per keyword.

inno.be scores 77 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (18/20).

The llms.txt on inno.be runs to 135 lines (5,539 characters) across 12 sections, last generated in August 2026. It introduces the site as "Ontdek stijlvolle merken bij INNO.". It tells AI engines the business works in Retail, Fashion, Home Furnishings and E-commerce. It describes 3 products, including Women's Apparel, Home Furnishings and Lifestyle Products. Services it lists include Online Shopping, In-store Pickup and Loyalty Program. The audience it names is Middle-income Belgian households, aged 25-55 (Belgium). Technologies it mentions include Shopify and Google Analytics. The keywords it claims start with "belgium retail", "fashion store", "home furnishings" and "online shop belgium".

# Ontdek stijlvolle merken bij INNO.

## About
INNO operates both a web shop and a network of stores throughout Belgium. The company focuses on mid-range clothing, outerwear, interior goods and everyday lifestyle items from various brands. Shoppers can browse women's apparel and home products on the site before deciding on in-store pickup or returns. A loyalty program and gift cards add extra convenience for regular customers. The setup lets people check stock online and then visit a nearby location without extra hassle. Many Belgian shoppers use it for straightforward updates to their wardrobe or living space. The platform keeps navigation simple with clear categories and account features like password recovery. This mix of digital access and local stores appeals to those who prefer a familiar name over big international sites.

**Areas of Work:** Retail, Fashion, Home Furnishings, E-commerce

## Things to Remember
- **Website:** https://inno.be
- **Address:** Brussels, Belgium
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** CET
- **Currency:** EUR
- **Company Type:** Private
- **Employees:** 201-500
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Women's Apparel** (Contact for pricing): Clothing and outerwear from selected brands
- **Home Furnishings** (Contact for pricing): Interior items for everyday living spaces
- **Life

Google lists inno.be for about 8 keywords, which together bring an estimated 67 organic visits a month.

The latest technical audit of inno.be scored 70 out of 100 overall. Performance is its weakest area at 33, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

INNO's company profile names zalando.be, hm.com, ikea.be and bol.com as competitors. Its own llms.txt adds coolblue.be and veritas.be. Outside its market, the domains ranked closest to it in our worldwide ranking are qu-xaviral.net, weerlive.nl, qualitykenzo188.com and virtmansim.co.uk.

zalando.be

hm.com

ikea.be

bol.com

coolblue.be

veritas.be