ustr.gov — August 2026 traffic, keywords & AI visibility

ustr.gov draws an estimated 542,200 visits a month from search engines. Effectively all of it is organic — about 542,200 visits from unpaid results. Spread across 17,700 ranking keywords, that averages roughly 31 organic visits per keyword.

On our AI visibility scale ustr.gov earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).

The llms.txt on ustr.gov runs to 167 lines (8,320 characters) across 12 sections, last generated in May 2026. It introduces the site as "Office of the United States Trade Representative". It tells AI engines the business works in International Trade Policy, Trade Negotiations and Economic Diplomacy. It describes 5 products, with prices such as Annual Trade Report at Free, Trade Agreement Texts at Free and Policy Briefs at Free. Services it lists include Trade Negotiations, Dispute Resolution, Policy Consultation and Stakeholder Engagement. The audience it names is Professionals, Policymakers, Businesses, aged 25-65 (Global). Technologies it mentions include HTTPS, Viewport Meta Tag, Robots.txt, HTML5 and CSS3. The keywords it claims start with "United States Trade Representative", "U.S. Trade Representative", "USTradeRep" and "Office of the U.S. Trade Representative". It gives the company type as Government Agency.

# Office of the United States Trade Representative

## About
Picture this: in the heart of D.C., a team of trade warriors fights daily to keep America on top in global commerce. The USTR develops U.S. trade policy and oversees negotiations that shape billions in flows of goods and services. They represent the president in talks with foreign governments, pushing for fair access to markets worldwide. From autos to ag products, USTR ensures American exporters thrive amid fierce competition. They enforce trade laws rigorously, using tools like tariffs when partners play dirty. Public input matters—they hold hearings and consult widely before big moves. USTR's reports unpack complex data, helping businesses spot opportunities and risks. They've rewritten rules on digital trade, labor, and environment to fit modern realities. Key wins include modernizing old pacts and countering subsidies abroad. It's high-stakes chess, where one bad deal costs jobs back home. They collaborate with Congress, agencies, and allies for cohesive strategy. In volatile times, USTR pivots—from pandemic supply chains to geopolitical tensions. Their work bolsters national security through economic strength. Stakeholders praise the transparency, even if outcomes spark debate. Ultimately, USTR turns abstract policy into tangible gains for everyday Americans. No easy task, but they've got the track record.

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Google lists ustr.gov for about 17,700 keywords, which together bring an estimated 542,200 organic visits a month.

The latest technical audit of ustr.gov scored 81 out of 100 overall. Performance is its weakest area at 62, while accessibility scores highest at 90. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Office of the United States Trade Representative's company profile names https://trade.gov, https://ustrade.gov.au, https://www.internationaltrade.gov and https://www.worldbank.org/en/topic/trade as competitors. Its own llms.txt adds https://www.wto.org and https://www.cnbc.com/trade. Outside its market, the domains ranked closest to it in our worldwide ranking are aacrjournals.org, personio.de, taxtelecom.net and coolmathgames.com.

https://trade.gov

https://ustrade.gov.au

https://www.internationaltrade.gov

https://www.worldbank.org/en/topic/trade

https://www.wto.org

https://www.cnbc.com/trade