wto.org — August 2026 traffic, keywords & AI visibility

wto.org draws an estimated 339,800 visits a month from search engines. Effectively all of it is organic — about 339,800 visits from unpaid results. Spread across 14,400 ranking keywords, that averages roughly 24 organic visits per keyword.

On our AI visibility scale wto.org earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on wto.org runs to 138 lines (6,520 characters) across 12 sections, last generated in February 2026. It introduces the site as "World Trade Organization Official Website". It tells AI engines the business works in International Trade, Economic Development and Regulatory Affairs. It describes 3 products, including Trade Negotiation Facilitation, Dispute Resolution Services and Trade Policy Reviews. Services it lists include Trade Capacity Building, Trade Data and Statistics and Trade Facilitation Support. The audience it names is Governments, Policy Makers, Economists, Trade Professionals, Researchers, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, CMS Platform and Database Management. The keywords it claims start with "World Trade Organization", "global trade", "trade rules" and "international trade". It gives the company type as Public and says it is hiring.

# World Trade Organization Official Website

## About
The World Trade Organization (WTO) is an intergovernmental organization that regulates international trade by providing a framework for negotiating trade agreements and resolving disputes among member nations. Established in 1995, the WTO aims to ensure that global trade flows smoothly, predictably, and freely. It serves 164 member countries by promoting trade liberalization, economic cooperation, and policy reviews. Headquartered in Geneva, Switzerland, the WTO plays a critical role in shaping global economic policies.

**Areas of Work:** International Trade, Economic Development, Regulatory Affairs

## Things to Remember
- **Website:** https://wto.org
- **Address:** Rue de Lausanne 154, 1211 Genève, Switzerland
- **Contact:** [email protected]
- **Phone:** +41-22-739-51-11
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/Zurich
- **Currency:** CHF
- **Company Type:** Public
- **Employees:** 600 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Trade Negotiation Facilitation** (Contact for details): Frameworks and platforms for negotiating multilateral trade agreements among member countries.
- **Dispute Resolution Services** (Contact for details): Mechanisms to mediate and resolve trade disputes between member nations to ensure compliance with agreements.
- **Trade Policy

Google lists wto.org for about 14,400 keywords, which together bring an estimated 339,800 organic visits a month.

The latest technical audit of wto.org scored 59 out of 100 overall. Performance is its weakest area at 10, while SEO scores highest at 83. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

World Trade Organization's company profile names imf.org, worldbank.org and un.org as competitors. Its own llms.txt adds oecd.org and unctad.org. Outside its market, the domains ranked closest to it in our worldwide ranking are dallasnews.com, ussp.io, google.com.bn and adguard-dns.com.

imf.org

worldbank.org

un.org

oecd.org

unctad.org