un.org — August 2026 traffic, keywords & AI visibility

Search engines send un.org an estimated 8.3 million visits a month. Effectively all of it is organic — about 8.3 million visits from unpaid results. Spread across 308,100 ranking keywords, that averages roughly 27 organic visits per keyword.

un.org scores 82 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10), Structured data (0/5) and SEO health (18/20).

The llms.txt on un.org runs to 149 lines (7,711 characters) across 12 sections, last generated in April 2026. It introduces the site as "United Nations". It tells AI engines the business works in Peace and Security, Sustainable Development, Human Rights, Global Health and Climate Action. It describes 4 products, including Sustainable Development Goals Framework, Peacekeeping Missions and Human Rights Monitoring Reports. Services it lists include International Diplomacy Facilitation, Humanitarian Aid Delivery, Development Project Funding and Climate Policy Advisory. The audience it names is Governments, NGOs, Global Citizens, aged All Ages (Global). Technologies it mentions include HTTPS, Viewport Meta Tag and Robots.txt. The keywords it claims start with "United Nations", "UN", "UN.org" and "Sustainable Development". It gives the company type as Intergovernmental Organization.

# United Nations

## About
The United Nations drives global cooperation on peace, security, development, and human rights since 1945. With 193 member states, it coordinates responses to wars, pandemics, and environmental crises through bodies like the General Assembly and Security Council. Agencies such as WHO, UNICEF, and UNHCR deliver frontline aid, from vaccines to refugee support. It sets standards via treaties and goals like the SDGs, aiming to end poverty and combat climate change by 2030. The UN amplifies small nations' voices and fosters partnerships with businesses for innovation. Peacekeepers maintain stability in hotspots, while cultural programs preserve heritage. Economic arms like the World Bank fund projects worldwide. Despite veto controversies, it has mediated countless conflicts and advanced gender equality. Staff endure dangers to uphold principles. Digital tools now engage youth globally. Reforms address inefficiencies for better impact. It remains essential amid rising nationalism and existential threats. Volunteers bolster operations everywhere. Resolutions guide international law. From New York to field offices, commitment endures. Training programs build local capacity. Data-driven strategies track progress. Inclusivity ensures diverse input. Legacy includes decolonization successes. Future focuses on tech ethics and space governance.

**Areas of Work:**

Google lists un.org for about 308,100 keywords, which together bring an estimated 8.3 million organic visits a month.

The latest technical audit of un.org scored 91 out of 100 overall. Accessibility is its weakest area at 87, while performance scores highest at 96. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

United Nations's company profile names who.int, worldbank.org, unicef.org and redcross.org as competitors. Its own llms.txt adds https://unesco.org, https://icrc.org, https://globalfund.org and https://imf.org. Outside its market, the domains ranked closest to it in our worldwide ranking are edgcdn.net, naver.com, trustpilot.com and checkpoint.com.

who.int

worldbank.org

unicef.org

redcross.org

https://unesco.org

https://icrc.org

https://globalfund.org

https://imf.org