Last updated: August 2026
Global rank: Worldwide · 2026-08
#1,110
AI visibility: Grade A+
97
SEO health: Latest audit
98
Visits
16.2M
per month, estimated
Keywords
354.9K
ranking in Google
Organic share
100%
16.2M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of skysports.com
skysports.com Web Traffic Statistics
Key findings
- Sky Sports (Broadcasting) is ranked #1,110 worldwide in our August 2026 domain ranking, inside the top 10,000, up 11 places from #1,121 in July 2026.
- It is estimated to receive about 16.2 million visits a month from search, 100% of it organic, across 354,900 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 137 lines.
- Its last technical audit scored 98/100, with "Optimize Image Sizes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #1,110 | ▲ 11 |
| July 2026 | #1,121 | ▲ 1 |
| June 2026 | #1,122 | — |
| May 2026 | #1,122 | ▼ 6 |
| April 2026 | #1,116 | ▲ 9 |
| March 2026 | #1,125 | ▼ 11 |
| February 2026 | #1,114 | — |
What this company does
Sky Sports runs a dedicated platform for sports broadcasting and reporting that brings together live event coverage with regular news updates. It focuses on delivering streams and information across football, cricket, rugby, golf, boxing, Formula 1, and several other codes, while also tracking transfers and final scores as they happen. Viewers can move between different sections of the site to follow domestic leagues…
Our read on the site
Excellent! Strong performance and SEO. 1 high-priority issue.
skysports.com Traffic and Visitor Engagement
Search engines send skysports.com an estimated 16.2 million visits a month. Effectively all of it is organic — about 16.2 million visits from unpaid results. Spread across 354,900 ranking keywords, that averages roughly 46 organic visits per keyword.
Monthly visits
16.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
16.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
skysports.com AI Visibility
skysports.com scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
skysports.com LLMS.txt
The llms.txt on skysports.com runs to 137 lines (6,265 characters) across 12 sections, last generated in March 2026. It introduces the site as "Sky Sports - Live Sports Coverage & News". It tells AI engines the business works in Broadcasting, Sports Media and Streaming Technology. It describes 3 products, with prices such as Sky Sports App at Free with subscription. Services it lists include Live Sports Streaming, Sports Analysis & Commentary and Custom Sports Packages. The audience it names is Sports Enthusiasts, Professionals, Students, aged 18-54 (Global). Technologies it mentions include HTML5, JavaScript, AWS and Content Delivery Network (CDN). The keywords it claims start with "live sports coverage", "sports news", "football scores" and "transfer news".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# Sky Sports - Live Sports Coverage & News ## About Sky Sports is a premier sports broadcasting network offering live coverage of various sports including football, golf, rugby, cricket, F1, boxing, NFL, and NBA. The platform provides up-to-date sports news, transfer updates, and detailed scores to millions of sports enthusiasts worldwide. Committed to high-quality broadcasts, Sky Sports enhances viewer experience through expert analysis and comprehensive sports content. With a global reach, it serves as a trusted source for sports entertainment and information. **Areas of Work:** Broadcasting, Sports Media, Streaming Technology ## Things to Remember - **Website:** https://skysports.com - **Address:** Sky Studios, Grant Way, Isleworth, London, TW7 5QD, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7705-3000 - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 3000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Sky Sports Subscription** (Contact for pricing): Access to live sports broadcasting across multiple sports including football, F1, and NBA with exclusive content and analysis. - **Sky Sports App** (Free with subscription): Mobile application for streaming live sports events, checking scores, and receiving real-time updates on the go. - **Sky
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sky Sports SubscriptionContact for pricing
- Sky Sports AppFree with subscription
- Sky Sports NewsIncluded in subscription
Services it tells AI about
- Live Sports StreamingContact for quote
- Sports Analysis & CommentaryIncluded in subscription
- Custom Sports PackagesContact for quote
Competitors it names
Audience it targets
Sports Enthusiasts, Professionals, Students · 18-54 · Global
Company type
Private · actively hiring
skysports.com Organic Keywords
Google lists skysports.com for about 354,900 keywords, which together bring an estimated 16.2 million organic visits a month.
Ranking keywords
354.9K
Found in Google for this domain
Visits they bring
16.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
skysports.com SEO Audit
The latest technical audit of skysports.com scored 98 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighOptimize Image Sizes
- HighImplement Lazy Loading for Images
- MediumMinimize JavaScript and CSS Files
- HighEnhance Mobile Optimization
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
skysports.com Competitors and Alternatives
Sky Sports's company profile names espn.com, bt.com/sport and beIN SPORTS as competitors. Its own llms.txt adds bbc.co.uk/sport, sports.yahoo.com and bleacherreport.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tnaflix.com, lge.com, wetteronline.de and olx.pl.
skysports.com Company Profile
Sky Sports runs a dedicated platform for sports broadcasting and reporting that brings together live event coverage with regular news updates. It focuses on delivering streams and information across football, cricket, rugby, golf, boxing, Formula 1, and several other codes, while also tracking transfers and final scores as they happen. Viewers can move between different sections of the site to follow domestic leagues…
Founded in 1990 (about 36 years ago), Sky Sports is based in London, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Broadcasting, with further tags for Sports Media, Streaming Technology and Subscription-Based. Products on record for it: Live Sports Broadcasting, Sports News and Analysis and Streaming Services. Reported revenue is $1.2B (2022). Its tagline reads: "Watch the best live coverage of your favourite sports: Football, Golf, Rugby, Cricket, F1, Boxing, NFL, NBA, plus the latest sports news, transfers & scores.".
- Sector
- Broadcasting
- Headquarters
- London, United Kingdom
- Founded
- 1990
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Products
- Live Sports Broadcasting, Sports News and Analysis, Streaming Services
skysports.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
skysports.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for skysports.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to skysports.com
Neighbours of #1,110 in our worldwide ranking — each with its own report.
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