bt.com — August 2026 traffic, keywords & AI visibility

Search engines send bt.com an estimated 111,600 visits a month. Effectively all of it is organic — about 111,500 visits from unpaid results. Paid search contributes only about 62 visits a month. Spread across 10,500 ranking keywords, that averages roughly 11 organic visits per keyword.

bt.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on bt.com runs to 151 lines (6,842 characters) across 12 sections, last generated in February 2026. It introduces the site as "BT Group plc Official Website". It tells AI engines the business works in Telecommunications, Media and Broadband Services. It describes 4 products, with prices such as Full Fibre Broadband at Starting at £29.99/month, BT TV Packages at Starting at £18/month and Mobile Services at Starting at £15/month. Services it lists include Broadband Installation, Customer Support and Business Connectivity Solutions. The audience it names is Families, Professionals, Businesses, Students, aged 18-54 (United Kingdom). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "broadband", "full fibre broadband", "BT TV packages" and "mobile deals". It gives the company type as Public and says it is hiring.

# BT Group plc Official Website

## About
BT Group plc is a leading telecommunications and media company in the UK, offering ultra-fast full fibre broadband, television packages, and mobile services. The company is dedicated to connecting families, communities, and businesses with innovative technology and reliable services. Serving millions of customers across the UK, BT provides a wide range of products designed to enhance connectivity and entertainment. With a history dating back to 1846, BT continues to be a trusted name in telecommunications.

**Areas of Work:** Telecommunications, Media, Broadband Services

## Things to Remember
- **Website:** https://bt.com
- **Address:** 81 Newgate Street, London, EC1A 7AJ, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-800-800-150
- **Hours:** Mon-Fri: 8AM-9PM, Sat-Sun: 9AM-6PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Public
- **Employees:** 100,000 employees
- **Revenue:** $23.5B
- **Hiring Status:** Yes, actively hiring

## Products
- **Full Fibre Broadband** (Starting at £29.99/month): Ultra-fast broadband with speeds up to 900Mbps for seamless streaming, gaming, and working from home.
- **BT TV Packages** (Starting at £18/month): Customizable TV packages with access to premium channels, on-demand content, and streaming services.
- **Mobile Services** (Starting at £15/month): Flexible mobi

Google lists bt.com for about 10,500 keywords, which together bring an estimated 111,500 organic visits a month.

The latest technical audit of bt.com scored 78 out of 100 overall. Performance is its weakest area at 51, while accessibility scores highest at 95. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

BT Group plc's company profile names virginmedia.com, sky.com and vodafone.com as competitors. Its own llms.txt adds plus.net, talktalk.co.uk and o2.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are cloudx.io, servidoresdns.net, boyuanhulian.com and mookie1.com.

virginmedia.com

sky.com

vodafone.com

plus.net

talktalk.co.uk

o2.co.uk