Last updated: September 2026
Global rank: Worldwide · 2026-09
#494
AI visibility: Grade A
89
SEO health: Latest audit
56
Visits
7.0K
per month, estimated
Keywords
2.9K
ranking in Google
Organic share
100%
7.0K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of sina.com.cn
sina.com.cn Web Traffic Statistics
Key findings
- Sina Corporation (Online Media) is ranked #494 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 6,975 visits a month from search, 100% of it organic, across 2,855 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 151 lines.
- Its last technical audit scored 56/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #494 | — |
| August 2026 | #494 | ▼ 50 |
| July 2026 | #444 | ▼ 11 |
| June 2026 | #433 | — |
| May 2026 | #433 | ▲ 73 |
| April 2026 | #506 | ▲ 5 |
| March 2026 | #511 | ▲ 53 |
| February 2026 | #564 | — |
What this company does
Sina runs a major Chinese-language web portal that pulls together news, features, and user contributions across dozens of topic areas. The platform maintains dedicated sections for breaking events at home and overseas, sports results, entertainment coverage, financial updates, technology developments, real estate listings, and automotive news. Alongside these editorially managed channels, it also hosts blogs, video u…
Our read on the site
Significant improvements needed. 2 high-priority issues.
sina.com.cn Traffic and Visitor Engagement
Search engines send sina.com.cn an estimated 6,975 visits a month. Effectively all of it is organic — about 6,975 visits from unpaid results. Spread across 2,855 ranking keywords, that averages roughly 2.4 organic visits per keyword.
Monthly visits
7.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sina.com.cn AI Visibility
sina.com.cn scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
sina.com.cn LLMS.txt
The llms.txt on sina.com.cn runs to 151 lines (6,119 characters) across 12 sections, last generated in February 2026. It introduces the site as "Sina Corporation Official Website". It tells AI engines the business works in Online Media, Digital News and Technology. It describes 4 products, with prices such as Sina Weibo at Free with premium features available, Sina News at Free and Sina Sports at Free. Services it lists include Advertising Solutions, Content Syndication and User Engagement Platforms. The audience it names is General Public, Professionals, Students, aged 18-54 (Global, Primarily China). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Custom CMS. The keywords it claims start with "新浪网", "中文资讯", "突发新闻" and "体育赛事". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.1K
Characters
Sections
12
Updated Feb 23, 2026
What the file says
# Sina Corporation Official Website ## About Sina Corporation is a leading online media company in China, delivering a wide range of content including news, sports, entertainment, finance, and technology across over 30 channels. It serves millions of users worldwide with real-time updates and interactive platforms like blogs and forums. The company is dedicated to being the primary information source for Chinese-speaking audiences, enhancing their online experience through diverse multimedia offerings. **Areas of Work:** Online Media, Digital News, Technology ## Things to Remember - **Website:** https://sina.com.cn - **Address:** Beijing, China - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Asia/Shanghai - **Currency:** CNY - **Company Type:** Public - **Employees:** 3000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Sina Weibo** (Free with premium features available): A leading social media platform in China for microblogging and social networking. - **Sina News** (Free): A comprehensive news platform providing real-time updates on domestic and international events. - **Sina Sports** (Free): A dedicated sports channel offering live updates, scores, and analysis on global sports events. - **Sina Finance** (Free with subscription options): A financial news and data platform providing mar
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sina WeiboFree with premium features available
- Sina NewsFree
- Sina SportsFree
- Sina FinanceFree with subscription options
Services it tells AI about
- Advertising SolutionsContact for quote
- Content SyndicationContact for quote
- User Engagement PlatformsContact for quote
Competitors it names
Audience it targets
General Public, Professionals, Students · 18-54 · Global, Primarily China
Company type
Public · actively hiring
sina.com.cn Organic Keywords
Google lists sina.com.cn for about 2,855 keywords, which together bring an estimated 6,975 organic visits a month.
Ranking keywords
2.9K
Found in Google for this domain
Visits they bring
7.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sina.com.cn SEO Audit
The latest technical audit of sina.com.cn scored 56 out of 100 overall. Accessibility is its weakest area at 35, while SEO scores highest at 83. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Page Load Speed
- CriticalImprove Accessibility Features
- HighUse Descriptive Meta Tags
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sina.com.cn Competitors and Alternatives
Sina Corporation's company profile names 163.com, Tencent News and Baidu News as competitors. Its own llms.txt adds https://tencent.com, https://baidu.com, https://sohu.com, https://qq.com and https://ifeng.com. Outside its market, the domains ranked closest to it in our worldwide ranking are publicnode.com, list-manage.com, wbx2.com and quora.com.
sina.com.cn Company Profile
Sina runs a major Chinese-language web portal that pulls together news, features, and user contributions across dozens of topic areas. The platform maintains dedicated sections for breaking events at home and overseas, sports results, entertainment coverage, financial updates, technology developments, real estate listings, and automotive news. Alongside these editorially managed channels, it also hosts blogs, video u…
Founded in 1998 (about 28 years ago), Sina Corporation is based in Beijing, China. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Charles Chao. Its profile files it under Online Media, with further tags for Digital News, Technology and Advertising. Products on record for it: Sina Weibo, Sina News, Sina Sports and Sina Finance. Reported revenue is $1.2B (2022). Its tagline reads: "Providing comprehensive and timely Chinese news and information 24/7.".
- Sector
- Online Media
- Headquarters
- Beijing, China
- Founded
- 1998
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Founders
- Charles Chao
- Products
- Sina Weibo, Sina News, Sina Sports, Sina Finance
sina.com.cn Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sina.com.cn Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sina.com.cn yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sina.com.cn
Neighbours of #494 in our worldwide ranking — each with its own report.
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