Last updated: August 2026
Global rank: Worldwide · 2026-08
#72,345
AI visibility: Grade A+
95
SEO health: Latest audit
92
Visits
38.2K
per month, estimated
Keywords
2.5K
ranking in Google
Organic share
100%
38.2K organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of genworth.com
genworth.com Web Traffic Statistics
Key findings
- Genworth Financial (Long-Term Care Insurance) is ranked #72,345 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,729 places from #69,616 in July 2026.
- It is estimated to receive about 38,200 visits a month from search, 100% of it organic, across 2,464 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 92/100, with "Add a Compelling Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #72,345 | ▼ 2,729 |
| July 2026 | #69,616 | ▲ 706 |
| June 2026 | #70,322 | — |
| May 2026 | #70,322 | ▼ 174 |
| April 2026 | #70,148 | ▼ 2,635 |
| March 2026 | #67,513 | ▼ 30,037 |
| February 2026 | #37,476 | — |
What this company does
Genworth Financial stands out as a leader in long-term care insurance, offering plans that shield families from the skyrocketing expenses of extended healthcare needs. They focus on real-world scenarios where everyday folks face the realities of aging parents or their own future care requirements. With decades in the business, Genworth crafts policies that cover everything from in-home assistance to nursing home stay…
Our read on the site
The overall SEO health of genworth.com is strong, with a solid performance score of 76/100 and an excellent accessibility score of 100/100. However, there are critical areas for improvement, particularly in on-page SEO, including missing meta descriptions and image alt attributes, which could enhance visibility and use…
genworth.com Traffic and Visitor Engagement
Search engines send genworth.com an estimated 38,200 visits a month. Effectively all of it is organic — about 38,200 visits from unpaid results. Spread across 2,464 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
38.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
38.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
genworth.com AI Visibility
genworth.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
genworth.com LLMS.txt
The llms.txt on genworth.com runs to 155 lines (8,243 characters) across 12 sections, last generated in April 2026. It introduces the site as "Genworth Financial". It tells AI engines the business works in Long-Term Care Insurance, Financial Planning and Elder Care Services. It describes 4 products, including Premier LTC Insurance, LifeSecure Hybrid Policy and CareScout Platform. Services it lists include LTC Planning Consultation, Care Coordination, Cost of Care Research and Claims Assistance. The audience it names is Pre-retirees and families with seniors, aged 50-75 (United States). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt and XML Sitemap. The keywords it claims start with "long-term care insurance", "Genworth Financial", "Genworth Insurance" and "financial solutions". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
155
In the file
Size
8.2K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Genworth Financial ## About Genworth Financial specializes in long-term care insurance, helping people prepare for the financial challenges of aging and chronic health needs. They provide comprehensive policies that cover in-home care, assisted living, and nursing facilities, tailored to individual lifestyles and budgets. With a strong emphasis on education, Genworth offers free resources like cost-of-care surveys and planning calculators to guide families through decisions. Their services extend to care management platforms that connect users with vetted providers nationwide. Genworth targets boomers and their adult children worried about future healthcare expenses outpacing savings. Policies feature inflation protection and flexible benefit periods, ensuring coverage keeps pace with real costs. The company has paid billions in claims over the years, earning trust through dependable payouts. They also explore innovative hybrids blending life insurance with LTC benefits for dual protection. Genworth's expertise stems from decades tracking aging trends and healthcare economics. Customers value the no-pressure consultations and online tools that simplify shopping. In essence, Genworth turns daunting uncertainties into manageable plans, fostering security for life's golden years. Their nationwide network supports seamless access to services wherever needed. **Areas of Work:**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Premier LTC InsuranceContact for pricing
- LifeSecure Hybrid PolicyContact for pricing
- CareScout Platform$XX/month
- Group LTC PlansContact for pricing
Services it tells AI about
- LTC Planning ConsultationFree initial consult
- Care CoordinationIncluded with policy
- Cost of Care ResearchFree resource
- Claims AssistanceIncluded
- Medicaid PlanningConsultation fee
Competitors it names
Audience it targets
Pre-retirees and families with seniors · 50-75 · United States
Company type
Public
genworth.com Organic Keywords
Google lists genworth.com for about 2,464 keywords, which together bring an estimated 38,200 organic visits a month.
Ranking keywords
2.5K
Found in Google for this domain
Visits they bring
38.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
genworth.com SEO Audit
The latest technical audit of genworth.com scored 92 out of 100 overall. Performance is its weakest area at 76, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalAdd a Compelling Meta Description
- HighOptimize Missing Alt Attributes
- MediumImplement llms.txt for Better Indexing
- HighEnhance Internal Linking Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
genworth.com Competitors and Alternatives
Genworth Financial's company profile names https://www.transamericacenterforhealthstudies.org, https://www.ltcinsurance.com, https://www.aetna.com and https://www.metlife.com as competitors. Its own llms.txt adds https://www.massmutual.com and https://www.nationwide.com. Outside its market, the domains ranked closest to it in our worldwide ranking are dgi.gub.uy, rail.cc, zalora.io and preservica.com.
genworth.com Company Profile
Genworth Financial stands out as a leader in long-term care insurance, offering plans that shield families from the skyrocketing expenses of extended healthcare needs. They focus on real-world scenarios where everyday folks face the realities of aging parents or their own future care requirements. With decades in the business, Genworth crafts policies that cover everything from in-home assistance to nursing home stay…
Founded in 2003 (about 23 years ago), Genworth Financial is based in Richmond, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Long-Term Care Insurance, with further tags for Financial Services, Health Insurance and Retirement Planning. Products on record for it: Classic Long-Term Care Insurance, CareScout Services and Hybrid Life/LTC Policies. Reported revenue is $8.9B (2022), and total funding is listed at Public. Its tagline reads: "Helping families navigate the costs of aging with smart long-term care insurance".
- Sector
- Long-Term Care Insurance
- Headquarters
- Richmond, United States
- Founded
- 2003
- Employees
- 1001-5000
- Revenue
- $8.9B (2022)
- Funding
- Public
- Products
- Classic Long-Term Care Insurance, CareScout Services, Hybrid Life/LTC Policies
genworth.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
genworth.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for genworth.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to genworth.com
Neighbours of #72,345 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. genworth.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.