Last updated: September 2026

Sep 2026

equityzen.com — September 2026 traffic, keywords & AI visibility

EquityZenFinTech, Finance & Insurance

Global rank: Worldwide · 2026-09

#287,189

AI visibility: Grade D

56

SEO health: Not audited

—

Visits

134.2K

per month, estimated

Keywords

20.1K

ranking in Google

Organic share

100%

134.2K organic visits

LLMS.txt

Published

128 lines AI engines can read

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equityzen.com Company Profile

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EquityZen operates as an online platform that connects accredited investors with employees and early shareholders looking to sell equity in private businesses. The service focuses on creating liquidity for shares that would otherwise remain locked until an IPO or acquisition event. Users can browse opportunities across sectors like technology, healthcare, and consumer goods without needing direct access to company in…

Founded in 2013 (about 13 years ago), EquityZen is based in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Private Equity, Secondary Markets and Venture Capital. Its tagline reads: "Marketplace for buying and selling pre-IPO shares in private companies".

FinTech, Finance & InsurancePrivate EquitySecondary MarketsVenture Capital
Sector
FinTech, Finance & Insurance
Headquarters
New York, United States
Founded
2013
Employees
51-200
Revenue
Not Disclosed
Funding
Not Disclosed

equityzen.com Web Traffic Statistics

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Key findings

  • EquityZen (FinTech, Finance & Insurance) is ranked #287,189 worldwide in our September 2026 domain ranking, down 14,346 places from #272,843 in August 2026.
  • It is estimated to receive about 134,200 visits a month from search, 100% of it organic, across 20,100 ranking keywords.
  • Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 128 lines.
equityzen.com global rank history
MonthRankMove
September 2026#287,189▼ 14,346
August 2026#272,843▼ 8,235
July 2026#264,608▼ 18,267
June 2026#246,341—
May 2026#246,341▲ 8,063
April 2026#254,404▲ 2,176
March 2026#256,580▼ 17,252
February 2026#239,328—

What this company does

EquityZen operates as an online platform that connects accredited investors with employees and early shareholders looking to sell equity in private businesses. The service focuses on creating liquidity for shares that would otherwise remain locked until an IPO or acquisition event. Users can browse opportunities across sectors like technology, healthcare, and consumer goods without needing direct access to company in…

equityzen.com Traffic and Visitor Engagement

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Search engines send equityzen.com an estimated 134,200 visits a month. Effectively all of it is organic — about 134,200 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 20,100 ranking keywords, that averages roughly 6.7 organic visits per keyword.

Monthly visits

134.2K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

134.2K

100% of all traffic

Paid visits

2

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

equityzen.com AI Visibility

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equityzen.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

56out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile16/25

5/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data0/5

Not detected

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equityzen.com LLMS.txt

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The llms.txt on equityzen.com runs to 128 lines (7,448 characters) across 12 sections, last generated in August 2026. It introduces the site as "EquityZen". It tells AI engines the business works in Private Equity, Secondary Markets and Venture Capital. It describes 3 products, including Investor Marketplace, Seller Portal and Deal Analytics. Services it lists include Transaction Facilitation, Accreditation Verification and Market Matching. Technologies it mentions include Web platform, Compliance tools and Data analytics. The keywords it claims start with "pre-ipo shares", "secondary market", "private equity" and "startup liquidity".

Status

Published

AI engines can read it

Lines

128

In the file

Size

7.4K

Characters

Sections

12

Updated Aug 28, 2026

What the file says

# EquityZen

## About
EquityZen operates as an online platform that connects accredited investors with employees and early shareholders looking to sell equity in private businesses. The service focuses on creating liquidity for shares that would otherwise remain locked until an IPO or acquisition event. Users can browse opportunities across sectors like technology, healthcare, and consumer goods without needing direct access to company insiders. The platform handles the paperwork and compliance so both sides can complete transactions smoothly. Founded to address the gap between traditional venture funding and public markets, it has grown into a go-to resource for secondary trading. Investors gain exposure to high-growth names before they hit the stock exchange, while sellers get cash earlier than waiting for an exit. EquityZen vets every listing and works with legal teams to keep deals above board. Over the years it has facilitated hundreds of transactions totaling significant volume. The company serves a niche that sits between venture capital firms and retail brokerage accounts. Its model relies on transaction fees rather than subscription revenue. Employees at late-stage startups often use the site to diversify holdings without waiting years for liquidity events. The interface presents company profiles, share prices, and historical data in an easy-to-navigate format. Partner

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Private EquitySecondary MarketsVenture Capital

Keywords it claims

pre-ipo sharessecondary marketprivate equitystartup liquidityaccredited investorsventure capitalshare tradingemployee equityipo alternativeprivate company shares

Technologies

Web platformCompliance toolsData analytics

Products it tells AI about

  • Investor MarketplaceContact for pricing
  • Seller PortalContact for pricing
  • Deal AnalyticsIncluded

Services it tells AI about

  • Transaction FacilitationFee-based
  • Accreditation VerificationIncluded
  • Market MatchingFee-based

Competitors it names

forgeglobal.comsharespost.comnasdaqprivate.comlinqto.comhiive.com

Company type

Private

equityzen.com Organic Keywords

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Google lists equityzen.com for about 20,100 keywords, which together bring an estimated 134,200 organic visits a month.

Ranking keywords

20.1K

Found in Google for this domain

Visits they bring

134.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

FinTech, Finance & InsurancePrivate EquitySecondary MarketsVenture Capital

equityzen.com Competitors and Alternatives

Compare competitors

EquityZen's company profile names forgeglobal.com, sharespost.com, nasdaqprivate.com and linqto.com as competitors. Its own llms.txt adds hiive.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ziareromania.ro, harzkurier.de, lordserials101hd.top and lordfilms.biz.

forgeglobal.com
sharespost.com
nasdaqprivate.com
linqto.com
hiive.com

equityzen.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

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Backlink Analytics collects one on its first run.

equityzen.com SEO Audit

How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.

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Companies ranked next to equityzen.com

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