Last updated: September 2026
Global rank: Worldwide · 2026-09
#287,189
AI visibility: Grade D
56
SEO health: Not audited
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Visits
134.2K
per month, estimated
Keywords
20.1K
ranking in Google
Organic share
100%
134.2K organic visits
LLMS.txt
Published
128 lines AI engines can read
You're seeing the free preview of equityzen.com
equityzen.com Company Profile
EquityZen operates as an online platform that connects accredited investors with employees and early shareholders looking to sell equity in private businesses. The service focuses on creating liquidity for shares that would otherwise remain locked until an IPO or acquisition event. Users can browse opportunities across sectors like technology, healthcare, and consumer goods without needing direct access to company in…
Founded in 2013 (about 13 years ago), EquityZen is based in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Private Equity, Secondary Markets and Venture Capital. Its tagline reads: "Marketplace for buying and selling pre-IPO shares in private companies".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- New York, United States
- Founded
- 2013
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
equityzen.com Web Traffic Statistics
Key findings
- EquityZen (FinTech, Finance & Insurance) is ranked #287,189 worldwide in our September 2026 domain ranking, down 14,346 places from #272,843 in August 2026.
- It is estimated to receive about 134,200 visits a month from search, 100% of it organic, across 20,100 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 128 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #287,189 | ▼ 14,346 |
| August 2026 | #272,843 | ▼ 8,235 |
| July 2026 | #264,608 | ▼ 18,267 |
| June 2026 | #246,341 | — |
| May 2026 | #246,341 | ▲ 8,063 |
| April 2026 | #254,404 | ▲ 2,176 |
| March 2026 | #256,580 | ▼ 17,252 |
| February 2026 | #239,328 | — |
What this company does
EquityZen operates as an online platform that connects accredited investors with employees and early shareholders looking to sell equity in private businesses. The service focuses on creating liquidity for shares that would otherwise remain locked until an IPO or acquisition event. Users can browse opportunities across sectors like technology, healthcare, and consumer goods without needing direct access to company in…
equityzen.com Traffic and Visitor Engagement
Search engines send equityzen.com an estimated 134,200 visits a month. Effectively all of it is organic — about 134,200 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 20,100 ranking keywords, that averages roughly 6.7 organic visits per keyword.
Monthly visits
134.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
134.2K
100% of all traffic
Paid visits
2
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
equityzen.com AI Visibility
equityzen.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
equityzen.com LLMS.txt
The llms.txt on equityzen.com runs to 128 lines (7,448 characters) across 12 sections, last generated in August 2026. It introduces the site as "EquityZen". It tells AI engines the business works in Private Equity, Secondary Markets and Venture Capital. It describes 3 products, including Investor Marketplace, Seller Portal and Deal Analytics. Services it lists include Transaction Facilitation, Accreditation Verification and Market Matching. Technologies it mentions include Web platform, Compliance tools and Data analytics. The keywords it claims start with "pre-ipo shares", "secondary market", "private equity" and "startup liquidity".
Status
Published
AI engines can read it
Lines
128
In the file
Size
7.4K
Characters
Sections
12
Updated Aug 28, 2026
What the file says
# EquityZen ## About EquityZen operates as an online platform that connects accredited investors with employees and early shareholders looking to sell equity in private businesses. The service focuses on creating liquidity for shares that would otherwise remain locked until an IPO or acquisition event. Users can browse opportunities across sectors like technology, healthcare, and consumer goods without needing direct access to company insiders. The platform handles the paperwork and compliance so both sides can complete transactions smoothly. Founded to address the gap between traditional venture funding and public markets, it has grown into a go-to resource for secondary trading. Investors gain exposure to high-growth names before they hit the stock exchange, while sellers get cash earlier than waiting for an exit. EquityZen vets every listing and works with legal teams to keep deals above board. Over the years it has facilitated hundreds of transactions totaling significant volume. The company serves a niche that sits between venture capital firms and retail brokerage accounts. Its model relies on transaction fees rather than subscription revenue. Employees at late-stage startups often use the site to diversify holdings without waiting years for liquidity events. The interface presents company profiles, share prices, and historical data in an easy-to-navigate format. Partner
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Investor MarketplaceContact for pricing
- Seller PortalContact for pricing
- Deal AnalyticsIncluded
Services it tells AI about
- Transaction FacilitationFee-based
- Accreditation VerificationIncluded
- Market MatchingFee-based
Competitors it names
Company type
Private
equityzen.com Organic Keywords
Google lists equityzen.com for about 20,100 keywords, which together bring an estimated 134,200 organic visits a month.
Ranking keywords
20.1K
Found in Google for this domain
Visits they bring
134.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
equityzen.com Competitors and Alternatives
EquityZen's company profile names forgeglobal.com, sharespost.com, nasdaqprivate.com and linqto.com as competitors. Its own llms.txt adds hiive.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ziareromania.ro, harzkurier.de, lordserials101hd.top and lordfilms.biz.
equityzen.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
equityzen.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for equityzen.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
equityzen.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to equityzen.com
Neighbours of #287,189 in our worldwide ranking — each with its own report.
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