Last updated: September 2026
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123.live Company Profile
123.live is shaking up the way people shop online by blending the thrill of TV shopping with modern live streaming tech. They host interactive auctions and shopping events that feel like you're right there in the studio, bidding on deals as they happen. Customers love how hosts chat directly with viewers, answering questions and showcasing products up close. It's perfect for folks who crave that personal touch missin…
123.live was founded in 2018, about 8 years ago, and is headquartered in Berlin, Germany. Its workforce is listed as between 11 and 50 employees. Its profile files it under Live Shopping, with further tags for Teleshopping, E-commerce and Live Streaming. Products on record for it: 123.live App, Live Stream Platform and Seller Dashboard. Total funding on record is Bootstrapped. Its tagline reads: "Where live shopping meets real-time excitement".
- Sector
- Live Shopping
- Headquarters
- Berlin, Germany
- Founded
- 2018
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- 123.live App, Live Stream Platform, Seller Dashboard
123.live Web Traffic Statistics
Key findings
- 123.live (Live Shopping) is ranked #287,174 worldwide in our September 2026 domain ranking, down 10,565 places from #276,609 in August 2026.
- It is estimated to receive about 45 visits a month from search, 100% of it organic, across 39 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 154 lines.
- Its last technical audit scored 79/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #287,174 | ▼ 10,565 |
| August 2026 | #276,609 | ▲ 12,437 |
| July 2026 | #289,046 | ▲ 4,022 |
| June 2026 | #293,068 | — |
| May 2026 | #293,068 | ▼ 4,574 |
| April 2026 | #288,494 | ▼ 23,822 |
| March 2026 | #264,672 | ▲ 30,082 |
| February 2026 | #294,754 | — |
What this company does
123.live is shaking up the way people shop online by blending the thrill of TV shopping with modern live streaming tech. They host interactive auctions and shopping events that feel like you're right there in the studio, bidding on deals as they happen. Customers love how hosts chat directly with viewers, answering questions and showcasing products up close. It's perfect for folks who crave that personal touch missin…
Our read on the site
The overall SEO health of 123.live is relatively strong, particularly in accessibility and best practices, but there are significant performance issues that need addressing. The site has a solid SEO score but lacks in content depth and optimization opportunities that could enhance visibility and engagement.
123.live Traffic and Visitor Engagement
123.live draws an estimated 45 visits a month from search engines. Effectively all of it is organic — about 45 visits from unpaid results. Spread across 39 ranking keywords, that averages roughly 1.2 organic visits per keyword.
Monthly visits
45
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
45
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
123.live AI Visibility
On our AI visibility scale 123.live earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
123.live LLMS.txt
The llms.txt on 123.live runs to 154 lines (7,778 characters) across 12 sections, last generated in May 2026. It introduces the site as "123.live - Live Shopping Platform". It tells AI engines the business works in Live Shopping, E-commerce, Teleshopping and Live Streaming. It describes 4 products, with prices such as Live Auction App at Free and Seller Analytics Dashboard at $99/month. Services it lists include Custom Live Events, Host Training, Auction Management and Promotion Boost. The audience it names is Deal seekers, fashion lovers, aged 25-55 (Germany & Europe). Technologies it mentions include HTTPS, Viewport Optimization, Robots.txt, XML Sitemap and Android Native App. The keywords it claims start with "Live Shopping", "Teleshopping", "Online Shopping" and "TV-Auktion".
Status
Published
AI engines can read it
Lines
154
In the file
Size
7.8K
Characters
Sections
12
Updated May 1, 2026
What the file says
# 123.live - Live Shopping Platform ## About 123.live brings the energy of TV teleshopping into the digital age with live stream auctions and shopping events. Viewers tune in to watch hosts demo products live, ask questions in real-time, and bid on exclusive deals. It's a hit for brands wanting to boost sales through engagement. The platform powers everything from jewelry auctions to home goods flash sales. Users access via web or their slick Android app, making it super convenient. They thrive in the German market but appeal broadly to interactive shoppers. Security is top-notch with HTTPS, and they optimize for mobile viewing. Sellers get dashboards to track performance and schedule events. The community aspect keeps retention high, with repeat viewers snapping up limited-stock items. As live commerce grows, 123.live innovates with features like chat integration and analytics. Their events feel personal, unlike static online stores. Partnerships with diverse brands ensure fresh content daily. Post-pandemic, they've seen massive uptake in this format. It's all about turning passive browsing into active buying fun. The team focuses on smooth tech and host training for max engagement. Revenue shares from successful auctions fuel growth. They're bootstrapped and nimble, adapting quickly to trends. Future includes iOS app and international expansion. Truly, a fresh take on shoppi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live Auction AppFree
- Stream Hosting ToolContact for pricing
- Seller Analytics Dashboard$99/month
- Viewer Chat FeatureIncluded
Services it tells AI about
- Custom Live EventsCustom quote
- Host Training€500/session
- Auction ManagementCommission-based
- Promotion Boost€200/event
- Analytics ReportingIncluded with pro plan
Competitors it names
Audience it targets
Deal seekers, fashion lovers · 25-55 · Germany & Europe
Company type
Private
123.live Organic Keywords
Google lists 123.live for about 39 keywords, which together bring an estimated 45 organic visits a month.
Ranking keywords
39
Found in Google for this domain
Visits they bring
45
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
123.live SEO Audit
The latest technical audit of 123.live scored 79 out of 100 overall. Performance is its weakest area at 35, while accessibility scores highest at 94. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighAdd Alt Text to Images
- HighCreate a Content Calendar
- MediumOptimize Meta Tags
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
123.live Competitors and Alternatives
123.live's company profile names https://www.qvc.com, https://www.hsn.com, https://www.shoplc.com and https://www.jtv.com as competitors. Its own llms.txt adds https://www.shopify.com/live and https://www.amazon.com/live. Outside its market, the domains ranked closest to it in our worldwide ranking are oneawaytogypt.org, dnsnameservers.net, telekomfussball.de and ceelegalmatters.com.
123.live Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
123.live Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 123.live yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 123.live
Neighbours of #287,174 in our worldwide ranking — each with its own report.
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