Last updated: August 2026

Aug 2026

cbssports.com — August 2026 traffic, keywords & AI visibility

CBS SportsSports Media

Global rank: Worldwide · 2026-08

#3,097

AI visibility: Grade A

89

SEO health: Latest audit

77

Visits

72.9M

per month, estimated

Keywords

1.4M

ranking in Google

Organic share

100%

72.9M organic visits

LLMS.txt

Published

153 lines AI engines can read

You're seeing the free preview of cbssports.com

Log in to see it all

cbssports.com Web Traffic Statistics

See company profile

Key findings

  • CBS Sports (Sports Media) is ranked #3,097 worldwide in our August 2026 domain ranking, inside the top 10,000, up 77 places from #3,174 in July 2026.
  • It is estimated to receive about 72.9 million visits a month from search, 100% of it organic, across 1.4 million ranking keywords.
  • Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 153 lines.
  • Its last technical audit scored 77/100, with "Implement XML Sitemap" the highest-priority fix.
cbssports.com global rank history
MonthRankMove
August 2026#3,097▲ 77
July 2026#3,174▲ 231
June 2026#3,405—
May 2026#3,405▼ 102
April 2026#3,303▲ 1
March 2026#3,304▼ 14
February 2026#3,290—

What this company does

CBS Sports provides a wide array of content for people interested in sports. It offers live scoring updates, news articles, player statistics, and schedules for leagues like the NFL, MLB, NBA, NHL, along with college basketball and football. Users can also access fantasy games and video highlights through the platform. The website aims to cover everything from breaking stories about trades or injuries to detailed gam…

Our read on the site

Good foundation with room for improvement. 1 high-priority issue.

Sports MediaDigital NewsStreaming ServicesSubscription-basedLive Sports CoverageFantasy Sports Games

cbssports.com Traffic and Visitor Engagement

See traffic details

cbssports.com draws an estimated 72.9 million visits a month from search engines. Effectively all of it is organic — about 72.9 million visits from unpaid results. Spread across 1.4 million ranking keywords, that averages roughly 52 organic visits per keyword.

Monthly visits

72.9M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

72.9M

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

cbssports.com AI Visibility

Run a free AI scan

On our AI visibility scale cbssports.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).

89out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability5/10

robots ✓ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add sitemap.xml so AI crawlers can read you.

cbssports.com LLMS.txt

Open the generator

The llms.txt on cbssports.com runs to 153 lines (6,657 characters) across 12 sections, last generated in April 2026. It introduces the site as "CBS Sports". It tells AI engines the business works in Sports Media, Fantasy Gaming, Broadcasting and Digital Content. It describes 4 products, with prices such as CBS Sports App at Free with in-app purchases, Fantasy Football at Free and SportsLine at $9.99/month. Services it lists include Live Game Tracking, Fantasy Advice, Custom News Feeds and Video Highlights. The audience it names is Sports fans, male-skewed 25-44, aged 18-54 (USA, Global). Technologies it mentions include HTTPS, Responsive Viewport, Robots.txt, XML Sitemap and Google Analytics. The keywords it claims start with "CBS Sports", "NFL", "MLB" and "NBA". It gives the company type as Subsidiary of Public.

Status

Published

AI engines can read it

Lines

153

In the file

Size

6.7K

Characters

Sections

12

Updated Apr 27, 2026

What the file says

# CBS Sports

## About
CBS Sports has been the go-to source for sports coverage since the late '60s, offering everything from NFL scores to NBA trades in real time. They cater to fans who crave instant updates, deep dives into player stats, and fantasy league tools that make weekends epic. Their site and apps deliver video highlights, podcasts with insiders, and betting odds breakdowns without the fluff. Major leagues get prime real estate, but they shine on underdogs too—like WNBA surges or golf swings. Value comes from free access mixed with premium perks, building loyalty across generations. Interactive features let you trash-talk rivals safely online. During big events, servers hum without crashing, proving their mettle. They evolve with fans, adding TikTok clips and esports nods. Journalists mix grit with data, avoiding hype traps. For bettors, guides demystify lines responsibly. Community thrives via forums and social tie-ins. Mobile-first design fits busy lives perfectly. Partnerships unlock exclusive footage. Stats databases rival pro tools. In short, CBS Sports turns passive watching into active obsession, night after night.

**Areas of Work:** Sports Media, Fantasy Gaming, Broadcasting, Digital Content

## Things to Remember
- **Website:** https://www.cbssports.com
- **Address:** 
- **Contact:** 
- **Phone:** 
- **Hours:** 24/7
- **Timezone:** EST
- **Currency:** USD

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Sports MediaFantasy GamingBroadcastingDigital Content

Keywords it claims

CBS SportsNFLMLBNBANHLFantasy SportsSports NewsNFL predictionsMLB newsNBA highlights

Technologies

HTTPSResponsive ViewportRobots.txtXML SitemapGoogle AnalyticsAkamai CDN

Products it tells AI about

  • CBS Sports AppFree with in-app purchases
  • Fantasy FootballFree
  • SportsLine$9.99/month
  • CBS Sports HQSubscription

Services it tells AI about

  • Live Game TrackingFree
  • Fantasy AdviceFree/Premium
  • Custom News FeedsFree
  • Video HighlightsFree

Competitors it names

https://espn.comhttps://bleacherreport.comhttps://sports.yahoo.comhttps://foxsports.comhttps://nbcsports.comhttps://si.com

Audience it targets

Sports fans, male-skewed 25-44 · 18-54 · USA, Global

Company type

Subsidiary of Public

cbssports.com Organic Keywords

See all keywords

Google lists cbssports.com for about 1.4 million keywords, which together bring an estimated 72.9 million organic visits a month.

Ranking keywords

1.4M

Found in Google for this domain

Visits they bring

72.9M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Sports MediaDigital NewsStreaming ServicesSubscription-basedLive Sports CoverageFantasy Sports GamesSports News and Analysis

cbssports.com SEO Audit

Open full SEO report

The latest technical audit of cbssports.com scored 77 out of 100 overall. Accessibility is its weakest area at 75, while SEO scores highest at 85. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

77

Overall

85

SEO

77

Performance

75

Accessibility

Fix these first

  • CriticalImplement XML Sitemap
  • HighOptimize Page Load Speed
  • HighImprove Mobile Responsiveness
  • HighEnhance Meta Tags

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

cbssports.com Competitors and Alternatives

Compare competitors

CBS Sports's company profile names espn.com, sports.yahoo.com and bleacherreport.com as competitors. Its own llms.txt adds https://foxsports.com, https://nbcsports.com and https://si.com. Outside its market, the domains ranked closest to it in our worldwide ranking are merkle.io, gog.com, curl.se and ondemand.com.

espn.com
sports.yahoo.com
bleacherreport.com
https://foxsports.com
https://nbcsports.com
https://si.com

cbssports.com Company Profile

View full profile

CBS Sports provides a wide array of content for people interested in sports. It offers live scoring updates, news articles, player statistics, and schedules for leagues like the NFL, MLB, NBA, NHL, along with college basketball and football. Users can also access fantasy games and video highlights through the platform. The website aims to cover everything from breaking stories about trades or injuries to detailed gam…

CBS Sports is headquartered in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Sports Media, with further tags for Digital News, Streaming Services and Subscription-based. Products on record for it: Live Sports Coverage, Fantasy Sports Games and Sports News and Analysis. Its tagline reads: "CBS Sports - News, Live Scores, Schedules, Fantasy Games, Video and more.".

Sports MediaDigital NewsStreaming ServicesSubscription-based
Sector
Sports Media
Headquarters
New York, United States
Founded
Not Disclosed
Employees
501-1000
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Live Sports Coverage, Fantasy Sports Games, Sports News and Analysis

cbssports.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to cbssports.com

Neighbours of #3,097 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. cbssports.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.