Last updated: August 2026
Global rank: Worldwide · 2026-08
#5,466
AI visibility: Grade C
64
SEO health: Not audited
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Visits
10.7M
per month, estimated
Keywords
743.1K
ranking in Google
Organic share
100%
10.7M organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of nbcsports.com
nbcsports.com Web Traffic Statistics
Key findings
- NBC Sports (Broadcasting) is ranked #5,466 worldwide in our August 2026 domain ranking, inside the top 10,000, up 12 places from #5,478 in July 2026.
- It is estimated to receive about 10.7 million visits a month from search, 100% of it organic, across 743,100 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 132 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #5,466 | ▲ 12 |
| July 2026 | #5,478 | ▲ 15 |
| June 2026 | #5,493 | — |
| May 2026 | #5,493 | ▼ 104 |
| April 2026 | #5,389 | ▼ 1,048 |
| March 2026 | #4,341 | ▼ 534 |
| February 2026 | #3,807 | — |
What this company does
NBC Sports functions as the sports broadcasting arm associated with a major media company. It focuses on televising and streaming live sporting events from various professional leagues, including football, basketball, and soccer. In addition to the games, the accompanying website hosts news reports, player profiles, and analysis pieces that provide context around the competitions. This mix allows for both real-time v…
nbcsports.com Traffic and Visitor Engagement
Search engines send nbcsports.com an estimated 10.7 million visits a month. Effectively all of it is organic — about 10.7 million visits from unpaid results. Spread across 743,100 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
10.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
10.7M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nbcsports.com AI Visibility
nbcsports.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
nbcsports.com LLMS.txt
The llms.txt on nbcsports.com runs to 132 lines (5,469 characters) across 12 sections, last generated in March 2026. It introduces the site as "NBC Sports". It tells AI engines the business works in Broadcasting, Sports Media and Streaming Technology. It describes 3 products, with prices such as NBC Sports App at Free with subscription and Peacock Sports Streaming at $5.99/month. Services it lists include Sports News and Analysis and Event Production Services. The audience it names is Sports Fans, Professionals, Students, aged 18-54 (North America). Technologies it mentions include React, Node.js, AWS, MongoDB and Kubernetes. The keywords it claims start with "NBC Sports", "live sports streaming", "NFL broadcast" and "NHL games". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.5K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# NBC Sports ## About NBC Sports is a premier sports broadcasting network offering extensive coverage of major sporting events such as the NFL, NHL, and Premier League. Headquartered in New York, it serves millions of sports fans across the United States with live game broadcasts, in-depth analysis, and exclusive content. With a commitment to high-quality production and cutting-edge technology, NBC Sports enhances the viewing experience for its audience. **Areas of Work:** Broadcasting, Sports Media, Streaming Technology ## Things to Remember - **Website:** https://nbcsports.com - **Address:** 30 Rockefeller Plaza, New York, NY 10112, United States - **Contact:** [email protected] - **Phone:** +1-212-664-4444 - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 1000 employees - **Revenue:** $3.5B - **Hiring Status:** Yes, actively hiring ## Products - **Live Sports Broadcasting** (Contact for pricing): Access live coverage of major sports events including NFL, NHL, and Premier League games. - **NBC Sports App** (Free with subscription): Stream live sports, highlights, and replays on-demand through the NBC Sports mobile app. - **Peacock Sports Streaming** ($5.99/month): Premium streaming service offering live sports, exclusive content, and on-demand replays. ## Services - **Sports News and Analysis** (Free):
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live Sports BroadcastingContact for pricing
- NBC Sports AppFree with subscription
- Peacock Sports Streaming$5.99/month
Services it tells AI about
- Sports News and AnalysisFree
- Event Production ServicesContact for quote
Competitors it names
Audience it targets
Sports Fans, Professionals, Students · 18-54 · North America
Company type
Public · actively hiring
nbcsports.com Organic Keywords
Google lists nbcsports.com for about 743,100 keywords, which together bring an estimated 10.7 million organic visits a month.
Ranking keywords
743.1K
Found in Google for this domain
Visits they bring
10.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nbcsports.com Competitors and Alternatives
NBC Sports's company profile names espn.com, foxsports.com and cbssports.com as competitors. Its own llms.txt adds bleacherreport.com and si.com. Outside its market, the domains ranked closest to it in our worldwide ranking are yeastar.com, google.co.bw, facebook-hardware.com and cloudbirds.cn.
nbcsports.com Company Profile
NBC Sports functions as the sports broadcasting arm associated with a major media company. It focuses on televising and streaming live sporting events from various professional leagues, including football, basketball, and soccer. In addition to the games, the accompanying website hosts news reports, player profiles, and analysis pieces that provide context around the competitions. This mix allows for both real-time v…
Founded in 1946 (about 80 years ago), NBC Sports is based in New York, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Broadcasting, with further tags for Sports Media, Streaming Technology and Subscription-based. Products on record for it: Live Sports Broadcasting, Sports News and Analysis and Streaming Services. Reported revenue is $3.5B (2022). Its tagline reads: "Your home for live sports coverage and updates.".
- Sector
- Broadcasting
- Headquarters
- New York, United States
- Founded
- 1946
- Employees
- 1001-5000
- Revenue
- $3.5B (2022)
- Funding
- Not Disclosed
- Products
- Live Sports Broadcasting, Sports News and Analysis, Streaming Services
nbcsports.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nbcsports.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nbcsports.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
nbcsports.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to nbcsports.com
Neighbours of #5,466 in our worldwide ranking — each with its own report.
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