Last updated: August 2026
Global rank: Worldwide · 2026-08
#30,625
AI visibility: Grade A
87
SEO health: Latest audit
79
Visits
1.8M
per month, estimated
Keywords
39.1K
ranking in Google
Organic share
100%
1.8M organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of brooksrunning.com
brooksrunning.com Web Traffic Statistics
Key findings
- Brooks Running (Footwear) is ranked #30,625 worldwide in our August 2026 domain ranking, inside the top 100,000, up 1,094 places from #31,719 in July 2026.
- It is estimated to receive about 1.8 million visits a month from search, 100% of it organic, across 39,100 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 81 lines.
- Its last technical audit scored 79/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #30,625 | ▲ 1,094 |
| July 2026 | #31,719 | ▼ 1,352 |
| June 2026 | #30,367 | — |
| May 2026 | #30,367 | ▼ 1,151 |
| April 2026 | #29,216 | ▼ 1,766 |
| March 2026 | #27,450 | ▼ 55 |
| February 2026 | #27,395 | — |
What this company does
Brooks Running is a company that produces and sells running shoes, along with various pieces of gear and apparel intended for use by men and women who enjoy running as a sport or form of exercise. Their product range covers everything from basic footwear options suited to different foot types and running styles to clothing items like shirts, shorts, and jackets that provide comfort during physical activity. Customers…
Our read on the site
Significant improvements needed. 1 high-priority issue.
brooksrunning.com Traffic and Visitor Engagement
brooksrunning.com draws an estimated 1.8 million visits a month from search engines. Effectively all of it is organic — about 1.8 million visits from unpaid results. Paid search contributes only about 35 visits a month. Spread across 39,100 ranking keywords, that averages roughly 45 organic visits per keyword.
Monthly visits
1.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.8M
100% of all traffic
Paid visits
35
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
brooksrunning.com AI Visibility
On our AI visibility scale brooksrunning.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
brooksrunning.com LLMS.txt
The llms.txt on brooksrunning.com runs to 81 lines (3,906 characters) across 12 sections, last generated in May 2026. It introduces the site as "Brooks Running - Run Happy". It tells AI engines the business works in Athletic Footwear, Sporting Goods and Running Apparel. It describes 5 products, with prices such as Ghost 15 at $140, Glycerin 21 at $160 and Hyperion Elite 4 at $250. Services it lists include Shoe Finder Quiz, Run Club Events, Custom Fit Consultations and GearTry Returns. The audience it names is Runners, Fitness Enthusiasts, Athletes, aged 18-55 (Global). Technologies it mentions include HTTPS, E-commerce, Shopify-like Platform and Analytics Tracking. The keywords it claims start with "best running shoes", "Brooks Running", "comfortable running shoes" and "running apparel".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.9K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Brooks Running - Run Happy ## About Brooks Running specializes in premium athletic footwear, apparel, and gear tailored for runners of all levels. Their iconic shoes like the Ghost and Glycerin deliver unmatched cushioning and support, earning top spots in reviews for daily training and races. The brand focuses on innovative tech such as DNA Loft foam and GuideRails for holistic support that prevents injuries. Apparel lines offer breathable, durable pieces for every condition, from base layers to outer shells. Accessories round out collections with socks, hats, and packs built for performance. Brooks serves recreational joggers, marathon hopefuls, and pros through online stores and specialty retailers. Their commitment to fit science ensures shoes match pronation needs, foot shapes, and run types. Sustainability efforts include recycled materials and carbon-neutral goals. Community engagement via run clubs and events builds lasting loyalty. With global shipping and easy returns, accessing Brooks gear is straightforward. The company's heritage since 1914 underscores reliability in a fast-changing market. Runners trust Brooks for gear that elevates performance without sacrificing comfort. Seasonal drops keep offerings fresh with vibrant colors and updated tech. From 5K paces to ultra distances, Brooks has the right fit. Their story is one of evolution, staying true to runners'
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Ghost 15$140
- Glycerin 21$160
- Hyperion Elite 4$250
- Divide 4$140
- Distance Tank$38
Services it tells AI about
- Shoe Finder QuizFree
- Run Club EventsFree
- Custom Fit ConsultationsFree
- GearTry ReturnsFree
- VIP Rewards ProgramFree to join
Competitors it names
Audience it targets
Runners, Fitness Enthusiasts, Athletes · 18-55 · Global
Company type
Private
brooksrunning.com Organic Keywords
Google lists brooksrunning.com for about 39,100 keywords, which together bring an estimated 1.8 million organic visits a month.
Ranking keywords
39.1K
Found in Google for this domain
Visits they bring
1.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
brooksrunning.com SEO Audit
The latest technical audit of brooksrunning.com scored 79 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighEnable Robots.txt
- HighOptimize Image Sizes
- HighMinify CSS and JavaScript
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
brooksrunning.com Competitors and Alternatives
Brooks Running's company profile names nike.com, adidas.com and asics.com as competitors. Its own llms.txt adds https://www.newbalance.com, https://www.hokaoneone.com and https://www.on-running.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mydnsvault.com, ticketmaster.nl, 588ku.com and zkillboard.com.
brooksrunning.com Company Profile
Brooks Running is a company that produces and sells running shoes, along with various pieces of gear and apparel intended for use by men and women who enjoy running as a sport or form of exercise. Their product range covers everything from basic footwear options suited to different foot types and running styles to clothing items like shirts, shorts, and jackets that provide comfort during physical activity. Customers…
Brooks Running was founded in 1914, about 112 years ago, and is headquartered in Seattle, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Footwear, with further tags for Apparel, Retail and E-commerce. Products on record for it: Running Shoes, Running Apparel and Accessories. Reported revenue is $600M (2022). Its tagline reads: "Shop superior running shoes and apparel for men and women with free shipping and returns.".
- Sector
- Footwear
- Headquarters
- Seattle, United States
- Founded
- 1914
- Employees
- 501-1000
- Revenue
- $600M (2022)
- Funding
- Not Disclosed
- Products
- Running Shoes, Running Apparel, Accessories
brooksrunning.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
brooksrunning.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for brooksrunning.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to brooksrunning.com
Neighbours of #30,625 in our worldwide ranking — each with its own report.
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