Last updated: August 2026
Global rank: Worldwide · 2026-08
#33,898
AI visibility: Grade A
87
SEO health: Latest audit
91
Visits
133.6K
per month, estimated
Keywords
19.7K
ranking in Google
Organic share
100%
133.6K organic visits
LLMS.txt
Published
144 lines AI engines can read
You're seeing the free preview of on-running.com
on-running.com Web Traffic Statistics
Key findings
- On Running (Footwear) is ranked #33,898 worldwide in our August 2026 domain ranking, inside the top 100,000, up 1,759 places from #35,657 in July 2026.
- It is estimated to receive about 133,600 visits a month from search, 100% of it organic, across 19,700 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 144 lines.
- Its last technical audit scored 91/100, with "Implement Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #33,898 | ▲ 1,759 |
| July 2026 | #35,657 | ▲ 2,120 |
| June 2026 | #37,777 | — |
| May 2026 | #37,777 | ▼ 490 |
| April 2026 | #37,287 | ▼ 4,217 |
| March 2026 | #33,070 | ▼ 1,897 |
| February 2026 | #31,173 | — |
What this company does
On produces running shoes and clothing with a cushioning approach developed in the Swiss Alps. The technology uses a system of pods that compress only when the foot lands, giving a soft landing while keeping the shoe responsive during push-off. Their current offerings include the Cloudmonster 3 along with a range of road and trail models, plus matching apparel and accessories that cover everyday training through long…
Our read on the site
Significant improvements needed.
on-running.com Traffic and Visitor Engagement
on-running.com draws an estimated 133,600 visits a month from search engines. Effectively all of it is organic — about 133,600 visits from unpaid results. Spread across 19,700 ranking keywords, that averages roughly 6.8 organic visits per keyword.
Monthly visits
133.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
133.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
on-running.com AI Visibility
On our AI visibility scale on-running.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
on-running.com LLMS.txt
The llms.txt on on-running.com runs to 144 lines (5,649 characters) across 12 sections, last generated in April 2026. It introduces the site as "On Running - Performance Running Shoes & Apparel". It tells AI engines the business works in Footwear, Sports Apparel and E-commerce. It describes 4 products, including Cloudmonster Running Shoes, Performance Running Apparel and Cloudstratus Running Shoes. The audience it names is Athletes, Fitness Enthusiasts, Runners, aged 18-45 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "performance running shoes", "Swiss running shoes", "cushioning system" and "running clothing".
Status
Published
AI engines can read it
Lines
144
In the file
Size
5.6K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# On Running - Performance Running Shoes & Apparel ## About Born in the Swiss Alps, On Running specializes in high-performance running shoes and apparel designed for athletes and fitness enthusiasts. Their innovative patented cushioning system activates only during landing, providing a unique running experience. On Running serves a global market, focusing on delivering quality products that enhance performance and comfort for runners of all levels. **Areas of Work:** Footwear, Sports Apparel, E-commerce ## Things to Remember - **Website:** https://on-running.com - **Address:** Not Available, Zurich, Switzerland - **Contact:** [email protected] - **Phone:** +41-44-123-4567 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+1 - **Currency:** USD - **Company Type:** Private - **Employees:** 300 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Cloudmonster Running Shoes** (Contact for pricing): High-performance running shoes designed for maximum comfort and support. - **Performance Running Apparel** (Contact for pricing): Innovative running apparel that enhances performance and comfort. - **Cloudstratus Running Shoes** (Contact for pricing): Running shoes featuring advanced cushioning technology for a smooth ride. - **Cloudswift Running Shoes** (Contact for pricing): Lightweight running shoes designed for urban runners. ## Services ##
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Cloudmonster Running ShoesContact for pricing
- Performance Running ApparelContact for pricing
- Cloudstratus Running ShoesContact for pricing
- Cloudswift Running ShoesContact for pricing
Competitors it names
Audience it targets
Athletes, Fitness Enthusiasts, Runners · 18-45 · Global
Company type
Private · actively hiring
on-running.com Organic Keywords
Google lists on-running.com for about 19,700 keywords, which together bring an estimated 133,600 organic visits a month.
Ranking keywords
19.7K
Found in Google for this domain
Visits they bring
133.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
on-running.com SEO Audit
The latest technical audit of on-running.com scored 91 out of 100 overall. Performance is its weakest area at 67, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt File
- HighCreate and Submit Sitemap
- HighOptimize Images for Performance
- MediumMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
on-running.com Competitors and Alternatives
On Running's company profile names nike.com, adidas.com and brooksrunning.com as competitors. Its own llms.txt adds asics.com and newbalance.com. Outside its market, the domains ranked closest to it in our worldwide ranking are maximonline.ru, wavy.com, astral.ru and exa.ai.
on-running.com Company Profile
On produces running shoes and clothing with a cushioning approach developed in the Swiss Alps. The technology uses a system of pods that compress only when the foot lands, giving a soft landing while keeping the shoe responsive during push-off. Their current offerings include the Cloudmonster 3 along with a range of road and trail models, plus matching apparel and accessories that cover everyday training through long…
On Running was founded in 2010, about 16 years ago, and is headquartered in Zurich, Switzerland. Its workforce is listed as between 201 and 500 employees. It was founded by Oliver Bernhard. Its profile files it under Footwear, with further tags for Sports Apparel, E-commerce and Direct-to-Consumer. Products on record for it: Cloudmonster Running Shoes, Performance Running Apparel, Cloudstratus Running Shoes and Cloudswift Running Shoes. Reported revenue is $100M (2022), and total funding is listed at $50M. Its tagline reads: "Swiss Performance Running Shoes & Clothing".
- Sector
- Footwear
- Headquarters
- Zurich, Switzerland
- Founded
- 2010
- Employees
- 201-500
- Revenue
- $100M (2022)
- Funding
- $50M
- Founders
- Oliver Bernhard
- Products
- Cloudmonster Running Shoes, Performance Running Apparel, Cloudstratus Running Shoes, Cloudswift Running Shoes
on-running.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
on-running.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for on-running.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to on-running.com
Neighbours of #33,898 in our worldwide ranking — each with its own report.
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