Last updated: August 2026
Global rank: Worldwide · 2026-08
#123,409
AI visibility: Grade A
87
SEO health: Latest audit
87
Visits
934.7K
per month, estimated
Keywords
71.2K
ranking in Google
Organic share
100%
934.7K organic visits
LLMS.txt
Published
160 lines AI engines can read
You're seeing the free preview of bluemercury.com
bluemercury.com Web Traffic Statistics
Key findings
- bluemercury (Retail) is ranked #123,409 worldwide in our August 2026 domain ranking, down 4,815 places from #118,594 in July 2026.
- It is estimated to receive about 934,700 visits a month from search, 100% of it organic, across 71,200 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 160 lines.
- Its last technical audit scored 87/100, with "Implement Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #123,409 | ▼ 4,815 |
| July 2026 | #118,594 | ▼ 6,775 |
| June 2026 | #111,819 | — |
| May 2026 | #111,819 | ▼ 4,760 |
| April 2026 | #107,059 | ▼ 54,533 |
| March 2026 | #52,526 | ▲ 45,920 |
| February 2026 | #98,446 | — |
What this company does
Bluemercury runs an online store and a network of physical shops that stock skincare, makeup, hair care, fragrances, and bath and body products. Shoppers can browse full collections of best-sellers and new arrivals, place orders through the website, or visit a local store to see and test items in person. The site also runs timed promotions, such as the current spring sale that takes 20 percent off many products, and…
Our read on the site
Good foundation with room for improvement.
bluemercury.com Traffic and Visitor Engagement
bluemercury.com draws an estimated 934,700 visits a month from search engines. Effectively all of it is organic — about 934,700 visits from unpaid results. Paid search contributes only about 18 visits a month. Spread across 71,200 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
934.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
934.7K
100% of all traffic
Paid visits
18
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bluemercury.com AI Visibility
On our AI visibility scale bluemercury.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
bluemercury.com LLMS.txt
The llms.txt on bluemercury.com runs to 160 lines (6,456 characters) across 12 sections, last generated in April 2026. It introduces the site as "Bluemercury - Premier Beauty Retailer". It tells AI engines the business works in Retail, Beauty and E-commerce. It describes 5 products, including Luxury Skincare Set, Premium Makeup Collection and Hair Care Essentials. The audience it names is Beauty enthusiasts, Professionals, Consumers, aged 18-54 (United States). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "skincare", "makeup", "hair care" and "fragrance".
Status
Published
AI engines can read it
Lines
160
In the file
Size
6.5K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# Bluemercury - Premier Beauty Retailer ## About Bluemercury is a premier beauty retailer offering a curated selection of skincare, makeup, hair care, fragrance, and bath and body products. Serving beauty enthusiasts and consumers, bluemercury combines high-quality products with personalized service in both online and physical store formats. Their commitment to providing the best in beauty reflects in their extensive product range and customer-centric approach. **Areas of Work:** Retail, Beauty, E-commerce ## Things to Remember - **Website:** https://bluemercury.com - **Address:** Not Available, Washington, D.C., United States - **Contact:** [email protected] - **Phone:** +1-202-555-0199 - **Hours:** Mon-Sun: 10AM-8PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $150M - **Hiring Status:** Yes, actively hiring ## Products - **Luxury Skincare Set** (Contact for pricing): A curated collection of high-end skincare products designed to nourish and rejuvenate the skin. - **Premium Makeup Collection** (Contact for pricing): A selection of luxury makeup products from top brands for a flawless look. - **Hair Care Essentials** (Contact for pricing): Top-quality hair care products to maintain shine and health for all hair types. - **Fragrance Selection** (Contact for pricing): A variety of exquisite f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Luxury Skincare SetContact for pricing
- Premium Makeup CollectionContact for pricing
- Hair Care EssentialsContact for pricing
- Fragrance SelectionContact for pricing
- Bath and Body ProductsContact for pricing
Competitors it names
Audience it targets
Beauty enthusiasts, Professionals, Consumers · 18-54 · United States
Company type
Private · actively hiring
bluemercury.com Organic Keywords
Google lists bluemercury.com for about 71,200 keywords, which together bring an estimated 934,700 organic visits a month.
Ranking keywords
71.2K
Found in Google for this domain
Visits they bring
934.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bluemercury.com SEO Audit
The latest technical audit of bluemercury.com scored 87 out of 100 overall. Performance is its weakest area at 76, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt File
- CriticalCreate and Submit Sitemap
- HighOptimize Image Sizes
- HighLeverage Browser Caching
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bluemercury.com Competitors and Alternatives
bluemercury's company profile names sephora.com, ulta.com and dermstore.com as competitors. Its own llms.txt adds ultabeauty.com and skinstore.com. Outside its market, the domains ranked closest to it in our worldwide ranking are my-gayporn.com, 123helpme.com, laparks.org and narl.org.tw.
bluemercury.com Company Profile
Bluemercury runs an online store and a network of physical shops that stock skincare, makeup, hair care, fragrances, and bath and body products. Shoppers can browse full collections of best-sellers and new arrivals, place orders through the website, or visit a local store to see and test items in person. The site also runs timed promotions, such as the current spring sale that takes 20 percent off many products, and…
bluemercury was founded in 1999, about 27 years ago, and is headquartered in Washington, D.c., United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Marla Malcolm Beck. Its profile files it under Retail, with further tags for Beauty, E-commerce and Direct-to-Consumer. Products on record for it: Skincare Products, Makeup Products, Hair Care Products and Fragrance. Reported revenue is $150M (2022). Its tagline reads: "Skincare, Makeup, Hair Care, Fragrance & More".
- Sector
- Retail
- Headquarters
- Washington, D.c., United States
- Founded
- 1999
- Employees
- 501-1000
- Revenue
- $150M (2022)
- Funding
- Not Disclosed
- Founders
- Marla Malcolm Beck
- Products
- Skincare Products, Makeup Products, Hair Care Products, Fragrance
bluemercury.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bluemercury.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bluemercury.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bluemercury.com
Neighbours of #123,409 in our worldwide ranking — each with its own report.
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