Last updated: September 2026
Global rank: Worldwide
Not ranked
AI visibility: Grade D
56
SEO health: Not audited
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Visits
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per month, estimated
Keywords
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ranking in Google
Organic share
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of all search traffic
LLMS.txt
Published
137 lines AI engines can read
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ultabeauty.com Web Traffic Statistics
Key findings
- Ulta Beauty operates in Retail, E-commerce & consumer goods.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 137 lines.
What this company does
Ulta Beauty operates as a leading retailer focused on beauty and personal care products. The company stocks thousands of items across makeup, skincare, haircare, fragrance and nail categories from both prestige and mass-market brands. Shoppers can browse in physical stores or order online for delivery or in-store pickup. Ulta also runs beauty services inside many locations including hair styling, makeup application a…
ultabeauty.com AI Visibility
ultabeauty.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
ultabeauty.com LLMS.txt
The llms.txt on ultabeauty.com runs to 137 lines (5,369 characters) across 12 sections, last generated in September 2026. It introduces the site as "Sumo Logic". It tells AI engines the business works in Cloud, Infrastructure & DevOps; Cybersecurity & Privacy; Log Management; SIEM; and Cloud Monitoring. It describes 3 products, including Sumo Logic Platform, Cloud SIEM and Observability Suite. Services it lists include Implementation Services and Training and Certification. The audience it names is IT professionals, Security teams, DevOps engineers, Enterprise organizations, aged 25-54 (Global). Technologies it mentions include AWS, Kubernetes, Machine Learning and Elasticsearch. The keywords it claims start with "log management", "SIEM", "cloud monitoring" and "observability".
Status
Published
AI engines can read it
Lines
137
In the file
Size
5.4K
Characters
Sections
12
Updated Sep 3, 2026
What the file says
# Sumo Logic ## About Sumo Logic built its platform to handle the flood of logs and metrics that come from cloud and SaaS environments. Teams use it to search, monitor, and investigate issues without having to stand up their own infrastructure. The service ingests data from applications, infrastructure, and security tools, then turns it into searchable, visual, and alertable information. Customers range from fast-moving startups to large enterprises that need to meet compliance requirements while keeping systems running. **Areas of Work:** Cloud, Infrastructure & DevOps, Cybersecurity & Privacy, Log Management, SIEM, Cloud Monitoring ## Things to Remember - **Website:** https://ultabeauty.com - **Address:** Redwood City, United States - **Contact:** Not Available - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 501-1000 - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Sumo Logic Platform** (Contact for pricing): Cloud-native platform for log management, SIEM and real-time analytics - **Cloud SIEM** (Contact for pricing): Security information and event management built for cloud environments - **Observability Suite** (Contact for pricing): Unified monitoring and troubleshooting for applications and infrastructure ## Services - **Imp
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sumo Logic PlatformContact for pricing
- Cloud SIEMContact for pricing
- Observability SuiteContact for pricing
Services it tells AI about
- Implementation ServicesContact for quote
- Training and CertificationContact for quote
Competitors it names
Audience it targets
IT professionals, Security teams, DevOps engineers, Enterprise organizations · 25-54 · Global
Company type
Private · actively hiring
ultabeauty.com Competitors and Alternatives
Ulta Beauty's company profile names sephora.com, sallybeauty.com, target.com and walmart.com as competitors. Its own llms.txt adds splunk.com, datadoghq.com, elastic.co, newrelic.com, loggly.com and graylog.org.
ultabeauty.com Company Profile
Ulta Beauty operates as a leading retailer focused on beauty and personal care products. The company stocks thousands of items across makeup, skincare, haircare, fragrance and nail categories from both prestige and mass-market brands. Shoppers can browse in physical stores or order online for delivery or in-store pickup. Ulta also runs beauty services inside many locations including hair styling, makeup application a…
Founded in 1990 (about 36 years ago), Ulta Beauty is based in Bolingbrook, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Beauty Retail, Cosmetics and E-commerce. Its tagline reads: "Beauty products, makeup, skincare and salon services at one destination".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Bolingbrook, United States
- Founded
- 1990
- Employees
- 10,001+
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
ultabeauty.com Traffic and Visitor Engagement
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
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Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
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From search
Paid visits
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No paid search detected
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ultabeauty.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ultabeauty.com Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
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Found in Google for this domain
Visits they bring
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Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ultabeauty.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ultabeauty.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
ultabeauty.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
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