Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#3,528
AI visibility: Grade A+
97
SEO health: Latest audit
63
Visits
286.4K
per month, estimated
Keywords
146.1K
ranking in Google
Organic share
100%
286.4K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of stuff.co.nz
A snapshot of how stuff.co.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Stuff stands as one of New Zealand's premier digital news platforms, delivering breaking stories, in-depth analysis, and everyday updates that keep Kiwis connected to what's happening around them. From national politics and business developments to local community events and weather forecasts, the site covers a broad spectrum of topics with a focus on timely, reliable reporting. Sports enthusiasts turn to Stuff for l…
Our read on the site
The overall SEO health of stuff.co.nz is concerning, particularly due to critical issues with on-page elements such as missing title and meta description, as well as a lack of H1 tags. While the site scores well in SEO audits, its performance and accessibility scores indicate significant room for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
286.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
286.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
149
In the file
Size
8.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
146.1K
Found in Google for this domain
Visits they bring
286.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Stuff stands as one of New Zealand's premier digital news platforms, delivering breaking stories, in-depth analysis, and everyday updates that keep Kiwis connected to what's happening around them. From national politics and business developments to local community events and weather forecasts, the site covers a broad spectrum of topics with a focus on timely, reliable reporting. Sports enthusiasts turn to Stuff for l…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for stuff.co.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #3,528 in our worldwide ranking — each with its own report.
You are looking at one domain. stuff.co.nz competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 27, 2026
# Stuff - Latest NZ news from Aotearoa & the world ## About Stuff operates as New Zealand's bustling hub for daily news, pulling together stories that hit home for everyday Kiwis from all walks of life. It dishes out coverage on politics shaking Wellington, business moves in Auckland, and grassroots happenings in smaller towns, always with that local flavor. Sports get massive play—think All Blacks updates, Super Rugby drama, and cricket scores that have fans glued. Weather reports save the day for farmers and city commuters alike, while entertainment keeps tabs on Hollywood arrivals and Kiwi stars making waves. The site's strength is in its speed; breaking news lands fast, often with eyewitness video from the scene. Readers get value from free access to core content, with premiums for deeper dives into investigations or ad-free browsing. Multimedia shines through podcasts on current affairs and live streams for big events. Targeting families, professionals, and youth, Stuff builds loyalty with personalized feeds and newsletters. Tech news covers local startups alongside global giants, education spotlights school reforms, and environment pieces tackle climate impacts down under. Community calendars list markets, festivals, and protests, making it more than just headlines. Health advice during flu seasons or pandemics proves lifesaving. Travel guides tempt with weekend getaways
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
New Zealanders, local expats · 18-65 · New Zealand
Company type
Private