Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#102,634
AI visibility: Grade A+
95
SEO health: Latest audit
94
Visits
5.4K
per month, estimated
Keywords
3.6K
ranking in Google
Organic share
100%
5.4K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of newsroom.co.nz
A snapshot of how newsroom.co.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Newsroom is an independent New Zealand news outlet dedicated to delivering in-depth reporting on politics, business, climate change, and current affairs. Founded with a mission to provide unbiased coverage free from corporate influence, it fills a vital gap in local journalism by focusing on stories that matter most to Kiwis. The platform covers everything from government policies and economic trends to environmental…
Our read on the site
The overall SEO health of newsroom.co.nz is strong, with high performance and best practices scores. However, there are opportunities for improvement in content coverage and on-page optimization that could enhance visibility and user engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
5.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
3.6K
Found in Google for this domain
Visits they bring
5.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Newsroom is an independent New Zealand news outlet dedicated to delivering in-depth reporting on politics, business, climate change, and current affairs. Founded with a mission to provide unbiased coverage free from corporate influence, it fills a vital gap in local journalism by focusing on stories that matter most to Kiwis. The platform covers everything from government policies and economic trends to environmental…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for newsroom.co.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #102,634 in our worldwide ranking — each with its own report.
You are looking at one domain. newsroom.co.nz competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated May 12, 2026
# Newsroom - Independent New Zealand News ## About Newsroom stands as a beacon of independent journalism in New Zealand, offering unflinching coverage of politics, business, climate issues, and beyond. It delivers daily news, deep-dive investigations, and analysis that cuts through the noise of mainstream media. Free from corporate sway, the outlet prioritizes stories impacting everyday Kiwis, from policy shifts to environmental crises. Subscribers gain access to premium newsletters and exclusive reports. With a focus on quality over quantity, Newsroom builds trust through transparent sourcing and bold reporting. It covers local beats like health, education, and sports alongside national trends. The platform's multimedia approach includes podcasts and videos for broader engagement. As New Zealand navigates change, Newsroom provides the context needed for informed decisions. Its lean team punches above its weight in influence. Readers appreciate the no-nonsense style and commitment to truth. **Areas of Work:** Digital Media, News & Journalism, Independent Publishing ## Things to Remember - **Website:** https://newsroom.co.nz - **Address:** Wellington, New Zealand - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** NZST - **Currency:** NZD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## P
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Excellent
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Professionals, educated readers, policymakers · 25-65 · New Zealand
Company type
Private