Last updated: September 2026
Global rank: Worldwide · 2026-09
#35,497
AI visibility: Grade A
85
SEO health: Latest audit
78
Visits
15.3K
per month, estimated
Keywords
1.7K
ranking in Google
Organic share
100%
15.3K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of shaadi.com
shaadi.com Web Traffic Statistics
Key findings
- Shaadi (Matrimonial Services) is ranked #35,497 worldwide in our September 2026 domain ranking, inside the top 100,000, up 165 places from #35,662 in August 2026.
- It is estimated to receive about 15,300 visits a month from search, 100% of it organic, across 1,676 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 78/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #35,497 | ▲ 165 |
| August 2026 | #35,662 | ▼ 792 |
| July 2026 | #34,870 | ▼ 6,650 |
| June 2026 | #28,220 | — |
| May 2026 | #28,220 | ▲ 31 |
| April 2026 | #28,251 | ▲ 137 |
| March 2026 | #28,388 | ▲ 226 |
| February 2026 | #28,614 | — |
What this company does
Shaadi.com provides an online space where people can register and create profiles to look for life partners. The platform allows users to search through listings that have been checked for authenticity, focusing on serious intentions toward marriage rather than casual dating. It covers various regions within India and supports different cultural and linguistic groups, making it easier for individuals to find matches…
Our read on the site
Significant improvements needed.
shaadi.com Traffic and Visitor Engagement
Search engines send shaadi.com an estimated 15,300 visits a month. Effectively all of it is organic — about 15,300 visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 1,676 ranking keywords, that averages roughly 9.1 organic visits per keyword.
Monthly visits
15.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
15.3K
100% of all traffic
Paid visits
4
0.03% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
shaadi.com AI Visibility
shaadi.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
shaadi.com LLMS.txt
The llms.txt on shaadi.com runs to 137 lines (6,504 characters) across 12 sections, last generated in March 2026. It introduces the site as "Shaadi.com - Trusted Matrimonial & Matchmaking Service". It tells AI engines the business works in Matrimonial Services, Online Matchmaking and Technology. It describes 3 products, with prices such as Shaadi Mobile App at Free with in-app purchases. Services it lists include Profile Verification, Matchmaking Consultation and Wedding Planning Assistance. The audience it names is Singles, Indian diaspora, Professionals, Families seeking matches, aged 18-40 (India, USA, Canada, UK, UAE, Australia). Technologies it mentions include React, Node.js, AWS, MongoDB and Android SDK. The keywords it claims start with "matrimonial services", "online matchmaking", "Indian marriage site" and "find life partner".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Shaadi.com - Trusted Matrimonial & Matchmaking Service ## About Shaadi.com is a pioneering matrimonial service that connects individuals seeking life partners, established in 1996. With over 8 million successful marriages, it is a trusted name in the Indian matchmaking industry, offering verified profiles and personalized matchmaking. The platform provides a user-friendly interface and innovative tools to help users find their ideal match. Shaadi.com continues to lead the matrimony space with a vast user base and a commitment to excellence. **Areas of Work:** Matrimonial Services, Online Matchmaking, Technology ## Things to Remember - **Website:** https://shaadi.com - **Address:** Mumbai, Maharashtra, India - **Contact:** [email protected] - **Phone:** +91-22-26005000 - **Hours:** Mon-Fri: 9AM-6PM - **Timezone:** Asia/Kolkata - **Currency:** INR - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Shaadi Mobile App** (Free with in-app purchases): A user-friendly mobile application for matchmaking on the go, offering profile browsing, chat, and match suggestions. - **Premium Membership** (Contact for pricing): A subscription-based service providing access to advanced search filters, priority customer support, and enhanced visibility. - **Select Shaadi** (Contact for pricing): A personalized m
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Shaadi Mobile AppFree with in-app purchases
- Premium MembershipContact for pricing
- Select ShaadiContact for pricing
Services it tells AI about
- Profile VerificationIncluded in membership
- Matchmaking ConsultationContact for quote
- Wedding Planning AssistanceContact for quote
Competitors it names
Audience it targets
Singles, Indian diaspora, Professionals, Families seeking matches · 18-40 · India, USA, Canada, UK, UAE, Australia
Company type
Private · actively hiring
shaadi.com Organic Keywords
Google lists shaadi.com for about 1,676 keywords, which together bring an estimated 15,300 organic visits a month.
Ranking keywords
1.7K
Found in Google for this domain
Visits they bring
15.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
shaadi.com SEO Audit
The latest technical audit of shaadi.com scored 78 out of 100 overall. Performance is its weakest area at 59, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Robots.txt file
- CriticalCreate and submit a Sitemap
- HighOptimize images for performance
- HighMinify CSS and JavaScript files
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
shaadi.com Competitors and Alternatives
Shaadi's company profile names www.bharatmatrimony.com, www.jeevansathi.com and www.matrimonialsindia.com as competitors. Its own llms.txt adds www.simplymarry.com and www.secondshaadi.com. Outside its market, the domains ranked closest to it in our worldwide ranking are endlesshandbaglinked.com, scored.co, cardconnect.com and acortar.link.
shaadi.com Company Profile
Shaadi.com provides an online space where people can register and create profiles to look for life partners. The platform allows users to search through listings that have been checked for authenticity, focusing on serious intentions toward marriage rather than casual dating. It covers various regions within India and supports different cultural and linguistic groups, making it easier for individuals to find matches…
Founded in 1996 (about 30 years ago), Shaadi is based in Mumbai, India. Its workforce is listed as between 201 and 500 employees. It was founded by Anupam Mittal. Its profile files it under Matrimonial Services, with further tags for Online Matchmaking, Technology and Subscription-Based. Products on record for it: Matrimonial Services, Matchmaking Algorithms and Mobile Application. Reported revenue is $10M (2023). Its tagline reads: "India's Most Trusted Matrimony Platform".
- Sector
- Matrimonial Services
- Headquarters
- Mumbai, India
- Founded
- 1996
- Employees
- 201-500
- Revenue
- $10M (2023)
- Funding
- Not Disclosed
- Founders
- Anupam Mittal
- Products
- Matrimonial Services, Matchmaking Algorithms, Mobile Application
shaadi.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
shaadi.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for shaadi.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to shaadi.com
Neighbours of #35,497 in our worldwide ranking — each with its own report.
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