Last updated: August 2026
Global rank: Worldwide · 2026-08
#35,640
AI visibility: Grade A
85
SEO health: Latest audit
80
Visits
130.7K
per month, estimated
Keywords
7.7K
ranking in Google
Organic share
100%
130.7K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of sunlife.com
sunlife.com Web Traffic Statistics
Key findings
- Sun Life Financial (Financial Services) is ranked #35,640 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,072 places from #33,568 in July 2026.
- It is estimated to receive about 130,700 visits a month from search, 100% of it organic, across 7,730 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 149 lines.
- Its last technical audit scored 80/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #35,640 | ▼ 2,072 |
| July 2026 | #33,568 | ▼ 16,297 |
| June 2026 | #17,271 | — |
| May 2026 | #17,271 | ▼ 68 |
| April 2026 | #17,203 | ▲ 276 |
| March 2026 | #17,479 | ▲ 9,941 |
| February 2026 | #27,420 | — |
What this company does
Sun Life provides a range of financial services that include life insurance, health insurance, investment options, and financial planning support. The company maintains operations in multiple countries and structures its offerings to address both personal and business requirements. Products are developed to cover protection needs as well as longer-term savings goals, with services delivered through advisors and digit…
Our read on the site
Significant improvements needed.
sunlife.com Traffic and Visitor Engagement
Search engines send sunlife.com an estimated 130,700 visits a month. Effectively all of it is organic — about 130,700 visits from unpaid results. Spread across 7,730 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
130.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
130.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sunlife.com AI Visibility
sunlife.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
sunlife.com LLMS.txt
The llms.txt on sunlife.com runs to 149 lines (6,725 characters) across 12 sections, last generated in March 2026. It introduces the site as "Sun Life Financial Official Website". It tells AI engines the business works in Financial Services, Insurance and Investment Management. It describes 4 products, including Life Insurance, Health Insurance and Investment Solutions. Services it lists include Financial Planning Services, Wealth Management and Insurance Consultation. The audience it names is Professionals, Families, Retirees, Businesses, aged 25-65 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "financial services", "life insurance", "health insurance" and "investment solutions". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.7K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Sun Life Financial Official Website ## About Sun Life Financial is a leading global financial services company dedicated to helping individuals and families achieve their financial goals. Specializing in life insurance, health insurance, investment solutions, and financial planning, Sun Life offers tailored services with expert guidance. With over 150 years of experience, the company serves millions of clients across multiple countries, focusing on sustainable financial security and empowerment. **Areas of Work:** Financial Services, Insurance, Investment Management ## Things to Remember - **Website:** https://sunlife.com - **Address:** 1 York Street, Suite 1500, Toronto, ON M5J 0B6, Canada - **Contact:** [email protected] - **Phone:** +1-416-979-9966 - **Hours:** Mon-Fri: 8AM-8PM - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Public - **Employees:** 15000 employees - **Revenue:** $10.5B - **Hiring Status:** Yes, actively hiring ## Products - **Life Insurance** (Contact for pricing): Comprehensive life insurance plans to protect your family’s financial future with customizable coverage options. - **Health Insurance** (Contact for pricing): Health insurance plans designed for individuals and families, covering medical expenses and wellness programs. - **Investment Solutions** (Contact for pricing): A range of investment products including mutual fun
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Life InsuranceContact for pricing
- Health InsuranceContact for pricing
- Investment SolutionsContact for pricing
- Retirement PlanningContact for pricing
Services it tells AI about
- Financial Planning ServicesContact for quote
- Wealth ManagementContact for quote
- Insurance ConsultationContact for quote
Competitors it names
Audience it targets
Professionals, Families, Retirees, Businesses · 25-65 · Global
Company type
Public · actively hiring
sunlife.com Organic Keywords
Google lists sunlife.com for about 7,730 keywords, which together bring an estimated 130,700 organic visits a month.
Ranking keywords
7.7K
Found in Google for this domain
Visits they bring
130.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sunlife.com SEO Audit
The latest technical audit of sunlife.com scored 80 out of 100 overall. Performance is its weakest area at 53, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- CriticalFix Robots.txt File
- HighOptimize Page Speed
- HighImprove Mobile Responsiveness
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sunlife.com Competitors and Alternatives
Sun Life Financial's company profile names manulife.com, allianz.com and pru.com as competitors. Its own llms.txt adds metlife.com, axa.com and aig.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ersjournals.com, unical.it, infogr.am and flypeach.com.
sunlife.com Company Profile
Sun Life provides a range of financial services that include life insurance, health insurance, investment options, and financial planning support. The company maintains operations in multiple countries and structures its offerings to address both personal and business requirements. Products are developed to cover protection needs as well as longer-term savings goals, with services delivered through advisors and digit…
Founded in 1865 (about 161 years ago), Sun Life Financial is based in Toronto, Canada. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Financial Services, with further tags for Insurance, Investment Management and B2C. Products on record for it: Life Insurance, Health Insurance, Investment Solutions and Financial Planning Services. Reported revenue is $10.5B (2022). Its tagline reads: "Empower Her".
- Sector
- Financial Services
- Headquarters
- Toronto, Canada
- Founded
- 1865
- Employees
- 10001-50000
- Revenue
- $10.5B (2022)
- Funding
- Not Disclosed
- Products
- Life Insurance, Health Insurance, Investment Solutions, Financial Planning Services
sunlife.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sunlife.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sunlife.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sunlife.com
Neighbours of #35,640 in our worldwide ranking — each with its own report.
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