Last updated: August 2026
Global rank: Worldwide · 2026-08
#235,097
AI visibility: Grade A+
97
SEO health: Latest audit
86
Visits
142.3K
per month, estimated
Keywords
3.8K
ranking in Google
Organic share
100%
142.3K organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of covergirl.com
covergirl.com Web Traffic Statistics
Key findings
- COVERGIRL (Cosmetics) is ranked #235,097 worldwide in our August 2026 domain ranking, down 38,967 places from #196,130 in July 2026.
- It is estimated to receive about 142,300 visits a month from search, 100% of it organic, across 3,772 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 165 lines.
- Its last technical audit scored 86/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #235,097 | ▼ 38,967 |
| July 2026 | #196,130 | ▼ 4,693 |
| June 2026 | #191,437 | — |
| May 2026 | #191,437 | ▲ 4,070 |
| April 2026 | #195,507 | ▼ 246 |
| March 2026 | #195,261 | ▼ 8,104 |
| February 2026 | #187,157 | — |
What this company does
COVERGIRL has been a staple in the beauty world for decades, delivering high-quality makeup that's accessible to everyday women. From bold lipsticks to flawless foundations, their products cater to a wide range of skin tones and preferences, making beauty simple and fun. The brand emphasizes inclusivity, offering shades for diverse complexions while keeping things affordable and reliable. What sets COVERGIRL apart is…
Our read on the site
The overall SEO health of covergirl.com is strong, with a perfect SEO score of 100/100. However, there are opportunities for improvement in performance and accessibility, particularly in image optimization and content gaps that could enhance user engagement and search visibility.
covergirl.com Traffic and Visitor Engagement
covergirl.com draws an estimated 142,300 visits a month from search engines. Effectively all of it is organic — about 142,300 visits from unpaid results. Spread across 3,772 ranking keywords, that averages roughly 38 organic visits per keyword.
Monthly visits
142.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
142.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
covergirl.com AI Visibility
On our AI visibility scale covergirl.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
covergirl.com LLMS.txt
The llms.txt on covergirl.com runs to 165 lines (8,194 characters) across 12 sections, last generated in April 2026. It introduces the site as "COVERGIRL". It tells AI engines the business works in Cosmetics, Beauty Products and Makeup Manufacturing. It describes 5 products, with prices such as Clean Fresh Skin Milk Foundation at $10-15, Outlast All-Day Lipstick at $8-12 and BlastPro Weightless Mascara at $9-14. Services it lists include Makeup Tutorials, Beauty Tips & Hacks, Product Recommendations and Trend Alerts. The audience it names is Women across skin tones and ages, aged 16-45 (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt and Sitemap.xml. The keywords it claims start with "COVERGIRL", "COVERGIRL makeup", "makeup products" and "beauty tips". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.2K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# COVERGIRL ## About COVERGIRL stands out as one of America's favorite makeup brands, crafting products that make beauty approachable and exciting for all. They specialize in everything from everyday essentials like foundations and mascaras to statement pieces such as vibrant lip colors and eyeshadow palettes. With a focus on inclusivity, their shades span a broad spectrum to suit various undertones, ensuring no one feels left out. The brand champions clean beauty, ditching harsh chemicals for gentler, effective formulas that nourish skin. COVERGIRL targets women who want quality without the luxury price tag, available right at your local store. Their tutorials demystify application, helping beginners nail pro looks at home. Sustainability matters too, with eco-friendly packaging and cruelty-free commitments across the board. From office-ready neutrals to party glam, their range covers life's moments. COVERGIRL fosters a vibrant online community where fans swap tips and show off transformations. Reliability is key—their long-lasting wear means no midday meltdowns. Innovation keeps them fresh, rolling out trend-driven drops seasonally. They build self-esteem through makeup that enhances natural beauty. Generations have trusted COVERGIRL for milestone moments, from first dates to weddings. Their ethos? Beauty should be easy, breezy, and beautiful for everyone. Partnerships ampli
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Clean Fresh Skin Milk Foundation$10-15
- Outlast All-Day Lipstick$8-12
- BlastPro Weightless Mascara$9-14
- TruNaked Quad Eyeshadow$7-10
- Perfect Pout Lip Liner$6-9
Services it tells AI about
- Makeup TutorialsFree
- Beauty Tips & HacksFree
- Product RecommendationsFree
- Trend AlertsFree
Competitors it names
Audience it targets
Women across skin tones and ages · 16-45 · Global
Company type
Acquired
covergirl.com Organic Keywords
Google lists covergirl.com for about 3,772 keywords, which together bring an estimated 142,300 organic visits a month.
Ranking keywords
3.8K
Found in Google for this domain
Visits they bring
142.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
covergirl.com SEO Audit
The latest technical audit of covergirl.com scored 86 out of 100 overall. Performance is its weakest area at 72, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Image Alt Text
- HighEnhance Page Load Speed
- MediumImplement llms.txt
- HighCreate a Blog Section
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
covergirl.com Competitors and Alternatives
COVERGIRL's company profile names https://maybelline.com, https://loreal.com, https://revlon.com and https://elfcosmetics.com as competitors. Its own llms.txt adds https://nyxcosmetics.com and https://urbandecay.com. Outside its market, the domains ranked closest to it in our worldwide ranking are thepunterspage.com, times.hr, wsiltv.com and chusj.org.
covergirl.com Company Profile
COVERGIRL has been a staple in the beauty world for decades, delivering high-quality makeup that's accessible to everyday women. From bold lipsticks to flawless foundations, their products cater to a wide range of skin tones and preferences, making beauty simple and fun. The brand emphasizes inclusivity, offering shades for diverse complexions while keeping things affordable and reliable. What sets COVERGIRL apart is…
COVERGIRL was founded in 1961, about 65 years ago, and is headquartered in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Cosmetics, with further tags for Beauty, Makeup and Personal Care. Products on record for it: TruNaked Eyeshadow Palettes, Outlast All-Day Lipstick, Clean Fresh Skin Milk Foundation and BlastPro Mascara. Total funding on record is Acquired. Its tagline reads: "Easy, Breezy, Beautiful CoverGirl".
- Sector
- Cosmetics
- Headquarters
- New York, United States
- Founded
- 1961
- Employees
- 501-1,000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- TruNaked Eyeshadow Palettes, Outlast All-Day Lipstick, Clean Fresh Skin Milk Foundation, BlastPro Mascara
covergirl.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
covergirl.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for covergirl.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to covergirl.com
Neighbours of #235,097 in our worldwide ranking — each with its own report.
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