urbandecay.com — August 2026 traffic, keywords & AI visibility

Search engines send urbandecay.com an estimated 204,100 visits a month. Effectively all of it is organic — about 204,100 visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 8,331 ranking keywords, that averages roughly 24 organic visits per keyword.

urbandecay.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on urbandecay.com runs to 167 lines (8,245 characters) across 12 sections, last generated in April 2026. It introduces the site as "Urban Decay Cosmetics". It tells AI engines the business works in Cosmetics, Beauty Products and Vegan Makeup. It describes 5 products, with prices such as All Nighter Setting Spray at $36, Naked Reloaded Palette at $59 and 24/7 Glide-On Eyeliner at $22. Services it lists include Makeup Tutorials, Pro Artist Support, Custom Shade Matching and Global Shipping. The audience it names is Young adults, makeup lovers, ethical consumers, aged 18-35 (Global). Technologies it mentions include HTTPS, Responsive Viewport, Robots.txt, Sitemap.xml and E-commerce Platform. The keywords it claims start with "urban decay makeup", "cruelty free makeup", "eyeliners" and "setting spray". It gives the company type as Acquired Subsidiary.

# Urban Decay Cosmetics

## About
Urban Decay kicked off in 1996 with a mission to shake up the prim and proper world of makeup, launching bold, gritty colors that felt like a middle finger to boring beauty norms. They've evolved into a powerhouse of performance-driven, cruelty-free cosmetics, famous for products that survive anything from raves to red-eye flights. Every piece screams quality—hyper-pigmented shadows, waterproof liners, and setting sprays that laugh at humidity. They target the fearless crowd: young adults craving edge, pros needing reliable gear, and ethical shoppers ditching animal-tested junk. The All Nighter spray alone is legendary, with fans swearing by its 16-hour hold. Palettes like Naked offer neutrals with a twist for endless looks. Lips get Vice treatment for matte or glossy that's kiss-proof. Inclusivity shines through diverse shades for all tones. Backed by L'Oréal's muscle since the acquisition, they innovate relentlessly. Vegan since 2017, they're ahead on sustainability too. Tutorials and collabs keep the community buzzing online. Shipping worldwide, they're accessible everywhere. Value hits hard: luxury feel without luxury prices. From primers to highlighters, it's all built to last. Rebels unite under their banner. Social proof piles up in reviews and reposts. They're not chasing trends—they set them. Makeup as empowerment, pure and simple. Glo

Google lists urbandecay.com for about 8,331 keywords, which together bring an estimated 204,100 organic visits a month.

The latest technical audit of urbandecay.com scored 77 out of 100 overall. Performance is its weakest area at 60, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Urban Decay's company profile names https://www.sephora.com, https://www.maybelline.com, https://www.covergirl.com and https://www.narscosmetics.com as competitors. Its own llms.txt adds https://www.bobbibrown.com and https://www.revlon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are plrsrvcs.com, digikam.org, japeddesmid.cfd and windsormetalbattery.com.

https://www.sephora.com

https://www.maybelline.com

https://www.covergirl.com

https://www.narscosmetics.com

https://www.bobbibrown.com

https://www.revlon.com