Last updated: August 2026
Global rank: Worldwide · 2026-08
#117,997
AI visibility: Grade A+
97
SEO health: Latest audit
83
Visits
42.1K
per month, estimated
Keywords
9.8K
ranking in Google
Organic share
100%
42.1K organic visits
LLMS.txt
Published
133 lines AI engines can read
You're seeing the free preview of birchbox.com
birchbox.com Web Traffic Statistics
Key findings
- Birchbox (Beauty) is ranked #117,997 worldwide in our August 2026 domain ranking, down 1,718 places from #116,279 in July 2026.
- It is estimated to receive about 42,100 visits a month from search, 100% of it organic, across 9,775 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 133 lines.
- Its last technical audit scored 83/100, with "Improve Site Performance" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #117,997 | ▼ 1,718 |
| July 2026 | #116,279 | ▼ 4,839 |
| June 2026 | #111,440 | — |
| May 2026 | #111,440 | ▼ 6,211 |
| April 2026 | #105,229 | ▼ 3,775 |
| March 2026 | #101,454 | ▼ 1,102 |
| February 2026 | #100,352 | — |
What this company does
Birchbox provides a subscription service that sends beauty products directly to subscribers each month. The company selects items known for being simple to incorporate into daily routines while producing noticeable improvements in how users look and feel. This approach removes much of the trial and error that often comes with shopping for makeup, skincare, and similar goods, giving people a steady stream of options t…
Our read on the site
Birchbox.com demonstrates strong SEO health with a perfect SEO score of 100/100, indicating effective on-page optimization. However, there are opportunities for performance enhancement and content expansion to better compete in the beauty subscription market.
birchbox.com Traffic and Visitor Engagement
birchbox.com draws an estimated 42,100 visits a month from search engines. Effectively all of it is organic — about 42,100 visits from unpaid results. Spread across 9,775 ranking keywords, that averages roughly 4.3 organic visits per keyword.
Monthly visits
42.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
42.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
birchbox.com AI Visibility
On our AI visibility scale birchbox.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
birchbox.com LLMS.txt
The llms.txt on birchbox.com runs to 133 lines (5,451 characters) across 12 sections, last generated in April 2026. It introduces the site as "Birchbox - Beauty Subscription Service". It tells AI engines the business works in Beauty, E-commerce and Subscription Services. It describes 3 products, with prices such as Monthly Beauty Subscription Box at $15/month and Personalized Beauty Product Recommendations at Free. The audience it names is Beauty enthusiasts, Young professionals, Students, aged 18-35 (North America). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "beauty subscriptions", "subscription service", "beauty products" and "personal care".
Status
Published
AI engines can read it
Lines
133
In the file
Size
5.5K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Birchbox - Beauty Subscription Service ## About Birchbox is a beauty subscription service that simplifies the process of discovering and trying new beauty products. With a focus on easy-to-use products that enhance your look and feel, Birchbox curates personalized boxes tailored to individual preferences. The company serves beauty enthusiasts who are looking for convenience and variety in their beauty routines. **Areas of Work:** Beauty, E-commerce, Subscription Services ## Things to Remember - **Website:** https://birchbox.com - **Address:** Not Available, New York, United States - **Contact:** [email protected] - **Phone:** +1-212-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $30M - **Hiring Status:** Yes, actively hiring ## Products - **Monthly Beauty Subscription Box** ($15/month): A curated selection of beauty products delivered monthly, tailored to your preferences. - **Personalized Beauty Product Recommendations** (Free): Get personalized recommendations based on your beauty profile and preferences. - **Beauty Samples and Full-size Products** (Contact for pricing): Access to a variety of beauty samples and full-size products through our marketplace. ## Services ## Keywords beauty subscriptions, subscription service, beauty products, personal ca
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Monthly Beauty Subscription Box$15/month
- Personalized Beauty Product RecommendationsFree
- Beauty Samples and Full-size ProductsContact for pricing
Competitors it names
Audience it targets
Beauty enthusiasts, Young professionals, Students · 18-35 · North America
Company type
Private · actively hiring
birchbox.com Organic Keywords
Google lists birchbox.com for about 9,775 keywords, which together bring an estimated 42,100 organic visits a month.
Ranking keywords
9.8K
Found in Google for this domain
Visits they bring
42.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
birchbox.com SEO Audit
The latest technical audit of birchbox.com scored 83 out of 100 overall. Performance is its weakest area at 65, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Site Performance
- HighAdd llms.txt File
- HighExpand Content on Sustainable Beauty
- MediumEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
birchbox.com Competitors and Alternatives
Birchbox's company profile names ipsy.com, sephora.com and glossybox.com as competitors. Its own llms.txt adds boxycharm.com and crueltyfreekitty.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cvnacorp.com, dana.org, logosc.cn and krontavo.xyz.
birchbox.com Company Profile
Birchbox provides a subscription service that sends beauty products directly to subscribers each month. The company selects items known for being simple to incorporate into daily routines while producing noticeable improvements in how users look and feel. This approach removes much of the trial and error that often comes with shopping for makeup, skincare, and similar goods, giving people a steady stream of options t…
Birchbox was founded in 2010, about 16 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its founders are Hayley Barna and Katia Beauchamp. Its profile files it under Beauty, with further tags for E-commerce, Subscription Services and Direct-to-Consumer. Products on record for it: Monthly Beauty Subscription Boxes, Personalized Beauty Product Recommendations and Beauty Samples and Full-size Products. Reported revenue is $30M (2022). Its tagline reads: "Beauty Subscriptions and More".
- Sector
- Beauty
- Headquarters
- New York, United States
- Founded
- 2010
- Employees
- 51-200
- Revenue
- $30M (2022)
- Funding
- Not Disclosed
- Founders
- Hayley Barna, Katia Beauchamp
- Products
- Monthly Beauty Subscription Boxes, Personalized Beauty Product Recommendations, Beauty Samples and Full-size Products
birchbox.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
birchbox.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for birchbox.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to birchbox.com
Neighbours of #117,997 in our worldwide ranking — each with its own report.
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